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Film Poster
Analysis
This statement
gives a small
taster of what the
audience can
expect from the
film and to engage
them. As the
typography is
highlighted white,
it is emphasised
against the black
background, which
the audiences eye
is drawn straight
to.

The image used
on the poster has
relevance to to
film title as it
shows a person
covering their
mouth, as if they
are trying not to
scream or being
forced not to. This
is an effective
graphic used as
the woman's facial
expression
connotates fear. A
very limited colour
palette has been
used. The majority
of the poster is in
black and white
which makes the
typography
embolden.

Star personas,
such as Courtney
Cox, helping to
promote the film

A one worded title,
making it short and
snappy which
immediately
absorbs the
audience. This
word is also iconic
of horror, so we are
aware that this is in
the horror category.
The text is also in a
san serif font
making it look very
basic.

The colour
palette for this
poster follows
the conventions
of keeping
colours basic
but also eye
catching. This
poster consists
of black,
browns and
oranges. This
relates to the
content of the
film as the
orange and
yellow used for
the title
resembles the
candle light
colour. It also
includes the
image of the
character
literally buried
alive so the
audience is
aware that
someone could
die, but leaves
us asking
questions as we
are unaware of
The film logo is
very effective as
again it the yellow
tones relate to the
limited amount of
light there is from
the lighter that the
actor is holding.
However, it also
has patches of
brown in which
reminds us of the
mud that he is
buried
underneath. This
poster attracts the
audience as it
makes us
unaware of
whether he will
survive or not as
we believe it must
be impossible to
get out of that
situation. It also
plays on the
audiences
vulnerability as
many people are
claustrophobic,
so these people
can see this film
without having to
live this situation
personally.


Sell lines help emphasise how amazing the
film is to encourage people to see the film
when released. 
The star persona
(Ryan Reynolds
plays the character
Paul Conroy) helps
to promote the film.

Directors and other information also
helps to promote the film if the
audience has seen and enjoyed any
of his previous work


Jennifer Connelly’s
name has been
placed here to help
the star persona
promote the film,
so fans of her work
are encouraged to
see the film. This is
also complimented
by an image of a
close up of her
face which follows
the convention of
showing the star
persona as well as
the written name.
Also with the
actresses eyes
looking to our left,
it helps lead the
viewers eye across
the poster to reveal
more information.

The title follows the
convention of being
eye catching to make
us aware of the films
name, so the
audience can either
research more
information on it or
know what to look out
for when trailers and
other information is
advertised.

The colour palette
consists of reds,
blacks and oranges
which are iconic of
blood, death, fire and
evil so the audience is
immediately aware who
the target audience is.
We can also
understand that the
genre of this film is
horror as we see the
iconic hand on the left
which resembles when
people try to fight out
of a situation, for
example when
someone is being
strangled, they try to
move their arms
around.

Stating that this
film is ’FROM THE
AUTHOR OF THE
RING’ implies that
this may be a
popular film for
people who
enjoyed The Ring.

The image chosen
fulfills the
convention of
posters as the
female character is
positioned in the
centre, with a
medium shot of her.
She appears to look
like an average girl,
and supports that
having unknown
people in horror
films feel more
realistic. This is also
emphasised by the
small description in
white. This
description also
raises questions and
keeps the audience
engaged as we don’t
know why the girl is
going to hell. What
has she done? We
also get to see part
of what we assume a
hellish creature
would be like as we
see the hands
pulling her down.


The title stands out
against the dark
background making it
easier for the audience
to be aware of its name.
It is also an unusual title
as we are not familiar
with someone wanting
to go to hell as it reads
‘DRAG ME TO HELL’
This is accompanied
with fire (which is iconic
of death, burning and
hell) which is shown at
the bottom of the poster.
We associate hell as
being down below,
which follows this
stereotype of being
placed at the bottom.
Using a female
character also follows
the stereotype of being
weak, so could be
rescued by a male
character in the film.
However, this is
unrevealed.

Shows credits, and web
site to show where
audience can get more
info, and ‘COMING
SOON’ so we are aware
of when released.

The colour palette
immediately
emphasises horror as
it consists of red,
black and white. It
shows lots of
darkness (low key
lighting) to relate to
the title of ‘HIDE AND
SEEK.’ We see a long,
mysterious hallway,
with a girl at the end
which looks as if she’s
trying to hide, which
relates to the name of
the film. The red is
iconic of blood, death
and suffering. And
black is of darkness
and evil. The title and
release date are the
only words in white
which help enhance
vital information.
The tagline takes
up almost half of
the page to
entice people to
see the film. This
has been done
by altering on
the saying
‘Come Out Come
Out Where Ever
You Are’ When
people play the
game of hide
and seek.
However, this
reads
‘WHATEVER
YOU ARE’ which
raises questions
of what evil
creature is in
this film?
Credits and release
date to let viewers
know when they can
see the film. Also Star
persona’s help promote
film (Robert De Niro &
Dakota Fanning





This image fulfills
the conventions
of an image used
for a poster as it
is a close up of
one of the main
characters who is
positioned in the
centre. The
uninviting
creature is
looking down. So
we get to preview
his appearance.
However, not his
eyes are hidden,
where eyes are
stereotypically
known as the
window to your
soul and helps us
to understand
someone’s
personality. This
engages the
audience as
information is
withheld.
The colours of reds,
browns and blacks
are iconic of fear and
evil, so the audience
is aware that the film
is of the horror
genre. He is also
holding a sharp
weapon which is
iconic of horror and
implies that this
character is the
‘baddy’ in the film.
The tagline implies that
this film will be a
‘NIGHTMARE’ which
encourages the
audience to see it if it’s
scary. The title
represents blood from
the colour red, which
means death is involved.
This also makes the title
and date embolden
against the dark
background. The credits
included also fit the
conventions of posters.

The picture
used is a shot
take from the
film. The shot
consists of low
key lighting
which fulfills
the convention
of scary films
being set at
night to
emphasise the
tense
atmosphere. It
also looks very
realistic which
worries the
reader to
believe that
there is an
element of
truth which
helps promote
the film.
Taglines encourage audience to see the film as they challenge (or
dare) you to see the film. Stating that it is one of the scariest
movies of all time helps encourage people to want to see it and feel
the adrenaline. 
Shows the
time of
‘3:08:26am’
which
makes
people
worry that
something
could
happen to
them at
this time of
night. Set
at night
and in
darkness
creates
more
tension
Cold colours of blue used helps create the sense of a spirit, as
when ghosts are around, people believe it goes cold. Red
represents blood or death which stands out against black. Shows
audience release date and website.



As the viewer I
immediately
question who is
the female
character? Why is
she hiding her
face? From her
clothes and the
way she is
positioned on the
chair makes me
believe she looks
like she is from a
mental hospital,
which is also
enhanced by the
prison like location
she is in. The face
is usually known
as being able to
estimate what a
person is like, and
hiding it makes us
think the character
is ashamed or not
letting us in. It
makes us question
her role in the film.
The colour palette is
very dark and
atmospheric which
helps promote the film
as a horror. The girl in
dressed in a white
hospital gown contrasts
against the black
background. This is also
the same with the text,
which is a convention of
all posters so important
information is
noticeable. We can
clearly see that it is
released March 2005 and
the title is ‘the ring two’
It is also ironic as the O
from the ‘two’ makes it
look like a halo above
her head, which implies
she is angelic. However,
she looks like a mental
and evil character.
‘Fear comes in full
circle’ connotates
that it is a horror film.
This also emphasises
the large O in the title
‘two’




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Film poster analysis presentation

  • 2. This statement gives a small taster of what the audience can expect from the film and to engage them. As the typography is highlighted white, it is emphasised against the black background, which the audiences eye is drawn straight to.  The image used on the poster has relevance to to film title as it shows a person covering their mouth, as if they are trying not to scream or being forced not to. This is an effective graphic used as the woman's facial expression connotates fear. A very limited colour palette has been used. The majority of the poster is in black and white which makes the typography embolden.  Star personas, such as Courtney Cox, helping to promote the film  A one worded title, making it short and snappy which immediately absorbs the audience. This word is also iconic of horror, so we are aware that this is in the horror category. The text is also in a san serif font making it look very basic. 
  • 3. The colour palette for this poster follows the conventions of keeping colours basic but also eye catching. This poster consists of black, browns and oranges. This relates to the content of the film as the orange and yellow used for the title resembles the candle light colour. It also includes the image of the character literally buried alive so the audience is aware that someone could die, but leaves us asking questions as we are unaware of The film logo is very effective as again it the yellow tones relate to the limited amount of light there is from the lighter that the actor is holding. However, it also has patches of brown in which reminds us of the mud that he is buried underneath. This poster attracts the audience as it makes us unaware of whether he will survive or not as we believe it must be impossible to get out of that situation. It also plays on the audiences vulnerability as many people are claustrophobic, so these people can see this film without having to live this situation personally.   Sell lines help emphasise how amazing the film is to encourage people to see the film when released.  The star persona (Ryan Reynolds plays the character Paul Conroy) helps to promote the film.  Directors and other information also helps to promote the film if the audience has seen and enjoyed any of his previous work 
  • 4.  Jennifer Connelly’s name has been placed here to help the star persona promote the film, so fans of her work are encouraged to see the film. This is also complimented by an image of a close up of her face which follows the convention of showing the star persona as well as the written name. Also with the actresses eyes looking to our left, it helps lead the viewers eye across the poster to reveal more information.  The title follows the convention of being eye catching to make us aware of the films name, so the audience can either research more information on it or know what to look out for when trailers and other information is advertised.  The colour palette consists of reds, blacks and oranges which are iconic of blood, death, fire and evil so the audience is immediately aware who the target audience is. We can also understand that the genre of this film is horror as we see the iconic hand on the left which resembles when people try to fight out of a situation, for example when someone is being strangled, they try to move their arms around.  Stating that this film is ’FROM THE AUTHOR OF THE RING’ implies that this may be a popular film for people who enjoyed The Ring. 
  • 5. The image chosen fulfills the convention of posters as the female character is positioned in the centre, with a medium shot of her. She appears to look like an average girl, and supports that having unknown people in horror films feel more realistic. This is also emphasised by the small description in white. This description also raises questions and keeps the audience engaged as we don’t know why the girl is going to hell. What has she done? We also get to see part of what we assume a hellish creature would be like as we see the hands pulling her down.   The title stands out against the dark background making it easier for the audience to be aware of its name. It is also an unusual title as we are not familiar with someone wanting to go to hell as it reads ‘DRAG ME TO HELL’ This is accompanied with fire (which is iconic of death, burning and hell) which is shown at the bottom of the poster. We associate hell as being down below, which follows this stereotype of being placed at the bottom. Using a female character also follows the stereotype of being weak, so could be rescued by a male character in the film. However, this is unrevealed.  Shows credits, and web site to show where audience can get more info, and ‘COMING SOON’ so we are aware of when released. 
  • 6. The colour palette immediately emphasises horror as it consists of red, black and white. It shows lots of darkness (low key lighting) to relate to the title of ‘HIDE AND SEEK.’ We see a long, mysterious hallway, with a girl at the end which looks as if she’s trying to hide, which relates to the name of the film. The red is iconic of blood, death and suffering. And black is of darkness and evil. The title and release date are the only words in white which help enhance vital information. The tagline takes up almost half of the page to entice people to see the film. This has been done by altering on the saying ‘Come Out Come Out Where Ever You Are’ When people play the game of hide and seek. However, this reads ‘WHATEVER YOU ARE’ which raises questions of what evil creature is in this film? Credits and release date to let viewers know when they can see the film. Also Star persona’s help promote film (Robert De Niro & Dakota Fanning   
  • 7.   This image fulfills the conventions of an image used for a poster as it is a close up of one of the main characters who is positioned in the centre. The uninviting creature is looking down. So we get to preview his appearance. However, not his eyes are hidden, where eyes are stereotypically known as the window to your soul and helps us to understand someone’s personality. This engages the audience as information is withheld. The colours of reds, browns and blacks are iconic of fear and evil, so the audience is aware that the film is of the horror genre. He is also holding a sharp weapon which is iconic of horror and implies that this character is the ‘baddy’ in the film. The tagline implies that this film will be a ‘NIGHTMARE’ which encourages the audience to see it if it’s scary. The title represents blood from the colour red, which means death is involved. This also makes the title and date embolden against the dark background. The credits included also fit the conventions of posters. 
  • 8. The picture used is a shot take from the film. The shot consists of low key lighting which fulfills the convention of scary films being set at night to emphasise the tense atmosphere. It also looks very realistic which worries the reader to believe that there is an element of truth which helps promote the film. Taglines encourage audience to see the film as they challenge (or dare) you to see the film. Stating that it is one of the scariest movies of all time helps encourage people to want to see it and feel the adrenaline.  Shows the time of ‘3:08:26am’ which makes people worry that something could happen to them at this time of night. Set at night and in darkness creates more tension Cold colours of blue used helps create the sense of a spirit, as when ghosts are around, people believe it goes cold. Red represents blood or death which stands out against black. Shows audience release date and website.   
  • 9. As the viewer I immediately question who is the female character? Why is she hiding her face? From her clothes and the way she is positioned on the chair makes me believe she looks like she is from a mental hospital, which is also enhanced by the prison like location she is in. The face is usually known as being able to estimate what a person is like, and hiding it makes us think the character is ashamed or not letting us in. It makes us question her role in the film. The colour palette is very dark and atmospheric which helps promote the film as a horror. The girl in dressed in a white hospital gown contrasts against the black background. This is also the same with the text, which is a convention of all posters so important information is noticeable. We can clearly see that it is released March 2005 and the title is ‘the ring two’ It is also ironic as the O from the ‘two’ makes it look like a halo above her head, which implies she is angelic. However, she looks like a mental and evil character. ‘Fear comes in full circle’ connotates that it is a horror film. This also emphasises the large O in the title ‘two’   