The film poster is for "The Ring", a psychological horror film. The title is written in a distorted handwriting font in white against a black background, conveying an ominous tone. No actors' names are listed, focusing attention on the storyline over stars. The colors black and white were chosen to represent horror and create contrast. The tagline "Before you die you see" further hints at the terrifying plot. The target audience is males aged 15-30, and the poster design attracts this demographic with its horror elements. The unique selling point is the new concept of a film that kills viewers after watching it.
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'The Ring' film poster analysis
1. The Ring film poster analysis<br /> <br />What is the title of the film? What can you say about the way in which the title graphics have been written?<br />The title is ‘The Ring’ this creates an ominous undertone as it is a vague title but it forebodes horror, this is further enhanced with the font used as it is a handwriting font which is associated with horror as it seems distorted and creates an ominous undertone. The white colour of the text serves as a sever contrast.<br />Describe the key images on your poster. Why have they been chosen? What other pictures can you see?<br />The picture clearly shows ‘The Ring’ clearly connoting what the film is about, but the sparse background makes the reader completely focus on the title and the picture, thus creating a buzz and tension. The picture creates an ominous undertone as it is faded and distorted representing the horror genre<br />What do you think the film will be about? What type or genre of film will it be? What makes you say this?<br />The film is clearly horror film represented through the distorted handwriting text and the faded image. The colours are also clearly associated with horror as they are black and white, as black represents death and horror and the white serves as a severe contrast and stands out. From the film poster it is completely unclear what the film will entail as there are no clues or insight given except foreboding terror. Keeping the reader intrigued.<br />Who is starring in the film? Where are the stars’ names placed on the<br />poster? Why?<br />There are no names of the stars that are in the film, showing that the story line is more critical than the acting, and in horror films the names of the actors appearing are never mentioned as it breaks the illusion of reality. It also may be due to the production being low budget and having no big named stars involved.<br />What are the most important colours on your poster? Why do you think these were chosen?<br />The colours chosen are black and white. Black is chosen as it is clearly related to the horror genre, giving the reader an instant insight into the style of film, it also creates an ominous undertone and represents death and moral darkness. The white serves as a severe contrast to highlight the white and make the text stand out.<br />What is the tagline?<br />‘Before you die you see’ this creates an ominous undertone and a terrifying message.<br />Who do you think is the target audience for the film? How has the poster been made attractive to these people?<br />The film is aimed at men between the ages of 15 – 30, as all horror films are generally aimed at this age range where scary films seem interesting and different (it is also subliminally aimed at younger people 12+, as horror is interesting and is frequently mentioned). This poster is made attractive to this audience as it is clearly established that it is a horror film through use of colour and font.<br />What do you think is the Unique Selling Point (USP) of this film? (What makes it different from other films like it?)<br /> The USP is the unique storyline as it is a psychological horror film about watching a film which kills you, a unique concept which is new and not been used<br />What information can you find in the credit block?<br />Then actors and directors who are involved and the publishing company<br /> <br />Who are the companies involved in the distribution and promotion of this film? <br /> Dreamworks SKG<br />