How hard can it be to make a website tablet friendly? Hang about, exactly what do you mean by tablet friendly? Are we including mini tablets? What sort of usability quirks and foibles will tablet users put up with? How can something that sounds so simple prove to be so tricky to pin down, let along achieve?
Come with me on a journey through space and time as I discuss how TUI, Europe’s largest holiday tour operator set about making Thomson.co.uk and Firstchoice.co.uk more tablet friendly. I’ll discuss why designing a great experience for tablet users is so important, what it means to optimise a website for tablet and how we went about doing it. I’ll discuss how we identified the most important improvements to make and how we’re ensuring that future designs are always tablet friendly.