Successfully reported this slideshow.
Your SlideShare is downloading. ×

Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 139 Ad

Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

Download to read offline

We've all heard about the Lean Startup, and now Lean UX. This is a intro into how I've been using these methods to speed up the UX process, and work better within product teams.

We've all heard about the Lean Startup, and now Lean UX. This is a intro into how I've been using these methods to speed up the UX process, and work better within product teams.

Advertisement
Advertisement

More Related Content

Slideshows for you (20)

Viewers also liked (20)

Advertisement

Similar to Fail Fast, Learn Fast, Move Fast: My UX journey to move faster (20)

More from Jeremy Johnson (20)

Advertisement

Fail Fast, Learn Fast, Move Fast: My UX journey to move faster

  1. Fail FAst Learn Fast Move Fast My UX journey to move faster @jeremyjohnson
  2. @jeremyjohnson www.jeremyjohnsononline.com
  3. @jeremyjohnson #leanux #DDSum12
  4. social media experts
  5. 62 Don’t worry
  6. un peu UX 101
  7. UX 101 we make things for http://500px.com/jeremyjohnson/sets/london_2012
  8. UX 101 we make things for http://500px.com/jeremyjohnson/sets/buenos_aires_2012
  9. UX 101 We work in ecosystems http://500px.com/jeremyjohnson/sets/london_2012
  10. UX 101 we think visually http://500px.com/jeremyjohnson/sets/buenos_aires_2012
  11. UX 101 We learn through observation http://500px.com/jeremyjohnson/sets/london_2012
  12. UX 101 we’re curious http://500px.com/jeremyjohnson/sets/london_2012
  13. UX 101
  14. agency/consultant UX startup large org
  15. startup Where the core component...
  16. ...of Lean Startup methodology is the build-measure-learn feedback loop.
  17. experiment via mvp iterative prototyping (keep it simple) UX value customer shipping / launching feedback often
  18. Agency making deliverables is your job
  19. consultant UX http://www.flickr.com/photos/jeroenbennink/2355768494/sizes/l/in/photostream/
  20. large org http://www.flickr.com/photos/23671396@N06/4445276713/
  21. large org
  22. how i learned to stop worrying about being in a large organization, and just move faster.
  23. Hard.
  24. Jim, Social Media “Expert” http://www.webwanderers.org/05_industry/mining/
  25. I got 99 problems
  26. Let’s fix it.
  27. development UX Product development business
  28. development UX Product development business
  29. I’ve heard Team is too small, must be shared Team doesn't work directly with development Team doesn’t work directly with product/business
  30. Big hairy problem #1
  31. Selling UX
  32. How many people have true UX buy in at the c-level?
  33. http://ux.stackexchange.com/questions/18862/selling-the-management-on-need-for-ux-focus
  34. ABEX (always be evangelizing ux)
  35. Big hairy problem #2
  36. embracing and Agile
  37. “Rather than focus on artifacts, we focus on prototypes and validating those prototypes in Discovery, with the added benefit that the prototype serves as the spec for Delivery.” http://www.svproduct.com/dual-track-scrum/
  38. Documentation = bad rough, quick, iterative, prototype = good
  39. Getting closer, quicker to the actual experience
  40. http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
  41. http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
  42. development UX Product development business
  43. UX development Product development business
  44. One new interesting challenge
  45. mobile UX Designer me seo/sem UX Designer homepage UX Designer shopping checkout UX Designer UX Designer
  46. New ways of working for designers will, at first, be uncomfortable. For many design managers, assigning their staff to particular teams brings a new challenge. No longer does the design manager dole out specific work to each person on the team. Instead, the designer’s daily agenda is driven by the prioritized backlog of the scrum team. http://uxdesign.smashingmagazine.com/2011/10/18/how-to-build-an-agile-ux-team-culture/
  47. MBWA
  48. MBWA Management By Walking Around http://en.wikipedia.org/wiki/Management_by_wandering_around http://www.flickr.com/photos/zubeirtai/7747819548/
  49. (not new) 1. Drive: UX practitioners are part of the customer or product owner team 2. Research, model, and design up front - but only just enough 3. Chunk your design work 4. Use parallel track development to work ahead, and follow behind 5. Buy design time with complex engineering stories 6.Cultivate a user validation group for use for continuous user validation 7. Schedule continuous user research in a separate track from development 8. Leverage user time for multiple activities 9.Use RITE to iterate UI before development 10.Prototype in low fidelity 11.Treat prototype as specification 12.Become a design facilitator - 2008 http://agileproductdesign.com/blog/emerging_best_agile_ux_practice.html
  50. walls = slow http://www.flickr.com/photos/yewenyi/360374054/sizes/o/in/photostream/
  51. agile
  52. agile / lean UX everyone is involved!
  53. http://www.adverblog.com/2011/12/04/the-meme-ification-of-art-directors/
  54. agile, better than waterfall
  55. agile, shows value faster
  56. agile, can work well with UX
  57. agile, makes better software
  58. ****
  59. valuable Usable Enjoyable
  60. business valuable Usable UX Enjoyable Wonder twins
  61. + UX Business
  62. determine value, create experience, repeat
  63. how
  64. “We gathered our designers, our product folks and our engineers and took over a few conference rooms and began to operate like a startup. Design was done on whiteboards and coded in real time. Usability tests were weekly so the pace was fast and furious. But we were able to try dozens of experiences across desktop, tablet and mobile in the time that would have taken years at PayPal before. Build/Test/Learn became our mantra.” - http://looksgoodworkswell.blogspot.com/2012/09/why-you-should-work-with-me-at-paypal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+LooksGoodWorksWell+%28Looks+Good+Works+Well%29
  65. Build/Test/Learn
  66. http://www.slideshare.net/billwscott/enabling-lean-with-tech-15455128
  67. - problem - Can’t get started?
  68. “You – everyone in fact – have all it takes to be a brilliant designer, creator, or author. All that’s holding you back is the lizard. It’s that little voice in the back of your head, the “but” or the “what if” that speaks up at the crucial moment and defeats the joy and insight you brought to the project in the first place. It’s the lizard that ruins your career, stunts your projects, and hinders your organization.” – Seth Godin (in The Truth About Shipping) http://gloriamarie.com/stay-focused-and-keep-shipping
  69. Ship often. Ship lousy stuff, but ship. Ship constantly. http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping
  70. - problem - Find it hard to strip out what’s not valuable? Spend too much time planning? DOn’t talk with your customers?
  71. http://www.startupvitamins.com/products/startup-poster-the-longer-it-takes-to-develop-the-less-likely-it-is-to-launch
  72. “The timing of long- range plans is screwed up too. You have the most information when you’re doing something, not before you’ve done it. Yet when do you write a plan? Usually it’s before you’ve even begun. That’s the worst time to make a big decision.” http://37signals.com/rework
  73. - problem - Large team
  74. Keep your team small. Smaller than that. No team at all if you can help it. http://99u.com/tips/6249/Seth-Godin-The-Truth-About-Shipping
  75. A throwback to their days with Jeff Bezos at Amazon, projects are assigned to "two pizza teams," groups of engineers small enough for them to be fed on two large pies. "We want the team to be flat and allow everyone to communicate with each other," Rajaraman says. http://www.fastcompany.com/1811934/walmartlabs-brings-two-pizza-team-startup-culture-walmart-empire
  76. http://techcrunch.com/2012/11/17/heres-how-spotify-scales-up-and-stays-agile-it-runs-squads-like-lean-startups/
  77. - problem - Try to jam too much into a product? Only launch x times a year? Looking for perfection?
  78. “Great companies focus on their users and ship great products.” http://www.aaronklein.com/2012/02/why-facebook-is-worth-100-billion/
  79. http://www.startupvitamins.com/products/startup-poster-stay-focused-and-keep-shipping
  80. http://fab.com/inspiration/posters-getting-things-done
  81. “real artist ship” - steve jobs http://gloriamarie.com/stay-focused-and-keep-shipping
  82. - problem - It’s going to cost too much to try that out. How do we know our customers will want this?
  83. The Wizard Of Oz Techniques For Social Prototyping – You don’t need to build everything at first. You can be the man behind the curtain. Krieger says him and Systrom tested an early version of a feature which would notify you when friends joined the service. Instead of building it out, they manually sent people notifications “like a human bot” saying ‘your friend has joined.’ It turned - Mike Krieger, Instagram’s founder out not to be useful. “We wrote zero lines of Python, so we had zero lines to throw away.” http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/
  84. http://techcrunch.com/2012/11/30/instagram-co-founder-mike-kriegers-8-principles-for-building-products-people-want/
  85. 404 testing W FEAT URE X NE
  86. Just some of the issues around software development
  87. http://jane.dallaway.com/mind-the-product-2012
  88. http://leanstartup.co/
  89. #LeanStartup
  90. http://www.cooper.com/journal/2011/03/more_better_faster_ux_design.html
  91. UX is a integral part of product development
  92. UX is a integral part of product development http://www.flickr.com/photos/51838075@N04/6061253450/
  93. Here’s where I saw speed.
  94. product team 101 the core team product owner UX Dev
  95. no, really 1x full time
  96. core team 1x product owner 1x UX 1x Dev
  97. mobile core team 5x UX seo/sem core team homepage core team shopping checkout core team core team
  98. product owner This guy is the boss
  99. product owner ux designer
  100. Why? He/she gets fired. He/she need to meet numbers.
  101. product owner UX core team Dev ideas
  102. ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id Idea or discovery backlog ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id
  103. The Discovery track is all about quickly generating validated product backlog items, and the Delivery track is all about generating releasable software. - marty cagan http://www.svproduct.com/dual-track-scrum/
  104. ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id
  105. http://www.kontain.com/plat4m/entries/143623/update-to-our-scrum-board/
  106. prototype
  107. fast rough keep moving
  108. test rough prototypes (usually built within a week or less)
  109. (literally 100s) http://looksgoodworkswell.blogspot.com/2012/11/list-of-mockupprototyping-tools.html http://www.adaptivepath.com/ideas/rapid-prototyping-tools#thelist
  110. 9:30am 10:30am 11:30am lab setting - 6 participants 1:30pm 2:30pm 3:30pm
  111. determine valuable Usable Enjoyable
  112. ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id ideas ideas ideas ideas id
  113. the core team Core team makes decisions Done!
  114. ...it is collaborative – the product manager, designer and lead engineer are working together, side- by-side, to create and validate backlog items. - marty cagan http://www.svproduct.com/dual-track-scrum/
  115. failed usability failed to understand failed to find value ideas ideas id
  116. refine retest ideas
  117. ideas ideas Ready for development
  118. s ea ideas id What’s your kill rate? Ship that bad boy!
  119. Did I mention this happens within a week? (or less)
  120. Get moving!
  121. discovery backlog Iteration Iteration Iteration Iteration design discovery discovery discovery discovery build Implement Implement Implement Implement http://www.sebastiangreger.net/writings/concept-design-in-agile-environment/
  122. #1 combined product teams
  123. #2 one ux designer per team
  124. #3 rough, fast, iterative prototyping
  125. #4 Getting in front of customers weekly
  126. #5 build/test/learn
  127. in no time at all, you too can be a... lean, agile, prototyping, shipping, ux design master.
  128. http://blog.web2expo.com/2011/08/interview-with-eric-ries-part-2-what%E2%80%99s-next-for-the-lean-startup-movement-startup-visa-and-lessons-learned/
  129. sh ere thanks! lide S @jeremyjohnson www.jeremyjohnsononline.com

×