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10 ‘Quite interesting’ things every designer should know about people

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How long can you expect to hold someone's attention? How much information can you expect people to remember? Here I look at 10 'quite interesting' things about people every UX designer should know.

Published in: Design, Business, Technology
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10 ‘Quite interesting’ things every designer should know about people

  1. 1. 10 ‘Quite interesting’ things every designer should know about people
  2. 2. Q. How long can you expect to hold someone’s attention? http://www.flickr.com/photos/stovak/2378145902/sizes/o/in/photostream/
  3. 3. 10 minutes if you’re lucky… Level of attention 0 5 10 15 Time (mins) 20 25
  4. 4. And attention spans are getting shorter… http://www.flickr.com/photos/adactio/6153558098/
  5. 5. You Tube killed the video star? http://www.flickr.com/photos/adactio/6153558098/
  6. 6. Q. How much information can you expect people to remember? http://www.flickr.com/photos/80218546@N03/7879293332/
  7. 7. Q. How much can you remember?
  8. 8. So who took the money?
  9. 9. 100% How long do people retain information? 80% 60% 40% 20% Day Week Month 6 Months Year
  10. 10. Memories can be deceptive http://www.flickr.com/photos/kjgarbutt/5358075923/
  11. 11. How you remembered the holiday… http://www.visitnoosa.com.au/images/Members/listings/1793209_209352_Tingirana_70_HiRes.jpg
  12. 12. The actual holiday… http://www.flickr.com/photos/mrstevenson/111028047/
  13. 13. Memories can even be changed, implanted & erased http://the-mind-controller.deviantart.com/gallery/?q=scooby#/d2pb10m
  14. 14. Q. How much choice should you give people? http://www.flickr.com/photos/davydubbit/1356825235/
  15. 15. We’re jamming, jamming… http://www.flickr.com/photos/51282757@N05/4780792238/
  16. 16. A limited choice isn’t necessarily a bad thing http://2.bp.blogspot.com/-dGhZwbsT54Y/TVRBT0GoSYI/AAAAAAAAKRk/YGih8fqg_nY/s1600/Sideburn%2BTV%2B1.jpg
  17. 17. Q. How can you make written instructions easier to carry out? http://www.flickr.com/photos/devbem/2593645734/sizes/z/in/photostream/
  18. 18. Tuck your chin into your chest, and then lift your chin upwards as far as possible. 6-10 repetitions. Lower your left ear towards your left shoulder and then your right ear toward your right shoulder. 6-10 repetitions. Tuck your chin into your chest, and then lift your chin upwards as far as possible. 6-10 repetitions. Lower your left ear towards your left shoulder and then your right ear toward your right shoulder. 6-10 repetitions. If it’s hard to read, it’s hard to do
  19. 19. AND CAPITAL LETTERS AREN’T ANY HARDER TO READ (JUST SLOWER) http://www.flickr.com/photos/hinkelstone/2937832909/
  20. 20. Q. How can you make information understandable, interesting & memorable? http://blog.thepertgroup.com/wp-content/uploads/2011/04/106448128.jpg
  21. 21. Tell a story… http://www.flickr.com/photos/soldiersmediacenter/3351707140/
  22. 22. Story telling has been around for quite a while… http://www.flickr.com/photos/kevinpoulton/6169851463/
  23. 23. A little story from
  24. 24. Q. How can you motivate people to reach a desired goal? http://www.tumblr.com/tagged/fat%20fighters
  25. 25. Q. Which reward card will motivate people to drink more coffee?
  26. 26. A B
  27. 27. Footy stickers anyone?
  28. 28. Getting started with Dropbox
  29. 29. Q. How can what people see tell you where they are from? http://www.findwaldo.com/fankit/graphics/IntlManOfLiterature/Scenes/DepartmentStore.jpg
  30. 30. Q. What is the first thing you see?
  31. 31. http://www.flickr.com/photos/orangecats/2130173981/
  32. 32. The cow or the background? http://www.flickr.com/photos/orangecats/2130173981/
  33. 33. WEST = Individualistic http://www.flickr.com/photos/dab_murals/6370759607/
  34. 34. EAST = Relationships http://www.flickr.com/photos/bernardoh/3225045553/
  35. 35. People from different cultures think and see things differently http://www.frenchcreoles.com/bwcGroup_.jpg
  36. 36. Q. How do people make a decision? http://www.flickr.com/photos/leunix/518329490/
  37. 37. Q. Which car do you like best?
  38. 38. http://fc05.deviantart.net/fs70/f/2010/108/e/a/Collage_Cars_by_Dark_AngeL_21.jpg
  39. 39. How did you decide? http://2.bp.blogspot.com/-Lw7-qGugGFI/T3e4ahPwMXI/AAAAAAAAAT0/6zgs4Qc2wCk/s1600/TerminatorVision.jpg
  40. 40. Most decisions are made unconsciously http://www.flickr.com/photos/orangecats/2130173981/
  41. 41. People are not machines… http://images2.fanpop.com/image/photos/9400000/Lt-Commander-Data-star-trek-the-next-generation-9406565-1694-2560.jpg
  42. 42. EAST = Relationships And are far from rational… http://www.flickr.com/photos/bernardoh/3225045553/
  43. 43. Q. How much will people pay for the same product? http://www.flickr.com/photos/21849170@N06/3530685680/
  44. 44. Q. How much will people pay for snack food?
  45. 45. $1.40 $1.20 $1.00 $0.80 $0.60 Text Picture Behind Plexiglas Real
  46. 46. http://www.flickr.com/photos/8050359@N07/5601541148/ People value a product more highly when it’s physically in front of them
  47. 47. People will pay more, the more ‘real’ something appears http://www.invernesspalacehotel.co.uk/hotel/google-tours-at-the-best-western-inverness-palace-hotel-spa/
  48. 48. Q. How do people tell if something can be trusted? http://www.flickr.com/photos/ericejohnson/4306677355/in/photostream/
  49. 49. Q. Which would you trust more?
  50. 50. A http://www.flickr.com/photos/prlorenzoni/5093359472/ B
  51. 51. Q. How long does it take for someone to make a trust judgement?
  52. 52. Just 2 to 7 seconds http://www.flickr.com/photos/prlorenzoni/5093359472/
  53. 53. People use look and feel as their first indicator of trust http://www.flickr.com/photos/martinmeijer/7278066496/
  54. 54. Better design = More trust http://www.flickr.com/photos/rigib/4865976026/
  55. 55. Want to learn more? http://www.amazon.co.uk/Things-Every-Designer-Needs-People/dp/0321767535

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