www.plays-in-business.com
xxxx
Mickey Thurman – Creative Commons Attribution License – http://www.flickr.com/photos/hokyum...
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Preamble
– Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%...
www.plays-in-business.com
Preamble
– Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%...
www.plays-in-business.com
Preamble
– Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%...
www.plays-in-business.com
xxxx
Jeffrey Beall – Creative Commons Attribution License – http://www.flickr.com/photos/denverj...
www.plays-in-business.com
Once upon a Time
Tara Hunt – Creative Commons Attribution License – http://ow.ly/xLvvl
Once upon...
www.plays-in-business.com
Something totally different
Faruk Ates – Creative Commons Attribution License – https://www.flic...
www.plays-in-business.com
Desperately Fighting Customer Attention
Koen Cobbaert – Creative Commons Attribution License – h...
www.plays-in-business.com
Painfully Struggling for Customer Relationship
hojusaram – Creative Commons Attribution License ...
www.plays-in-business.com
Intensely Striving for Product Vision
…intensely striving for Product Vision
Cedric_Ramirez – Cr...
www.plays-in-business.com
The Idea
Dennis Wilkinson – Creative Commons Attribution License – http://ow.ly/xLwM6
Suddenly J...
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Tell your Story
Wade M – Creative Commons Attribution License – https://www.flickr.com/photos/wa...
www.plays-in-business.com
Journey as a Metaphor
Alice Popkorn – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Ancient Storylines
Jay Park – Creative Commons Attribution License – https://www.flickr.com/phot...
www.plays-in-business.com
Ancient Storylines
Jay Park – Creative Commons Attribution License – https://www.flickr.com/phot...
www.plays-in-business.com
Value Stream Maps
Value Stream Map
– Creative Commons Attribution License – http://www.conceptdr...
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Process Maps
Process Map
Pete Abilla – Creative Commons Attribution License – http://www.shmula....
www.plays-in-business.com
Pete Abilla – Creative Commons Attribution License – http://www.lean.org/Common/LexiconTerm.aspx...
www.plays-in-business.com
Consumption Maps
Pete Abilla – Creative Commons Attribution License – http://www.shmula.com/lean...
www.plays-in-business.com
UX / Customer Journey Maps
Roberta Tassi, – Creative Commons Attribution License – http://www.se...
www.plays-in-business.com
Business901.com – Creative Commons Attribution License – http://business901.com/value-stream-map...
www.plays-in-business.com
Something totally different
Faruk Ates – Creative Commons Attribution License – https://www.flic...
www.plays-in-business.com
To connect Customer with Product
Faruk Ates – Creative Commons Attribution License – https://www...
www.plays-in-business.com
To connect Customer with Product
Faruk Ates – Creative Commons Attribution License – https://www...
www.plays-in-business.com
To get the Customer on board
Faruk Ates – Creative Commons Attribution License – https://www.fli...
www.plays-in-business.com
Joe starts his Journey
92YTribeca – Creative Commons Attribution License – https://www.flickr.co...
www.plays-in-business.com
To get the Customer on board
Faruk Ates – Creative Commons Attribution License – https://www.fli...
www.plays-in-business.com
Innovation Games
Ways to integrate the Customer into Product Development:
Product Design Worksho...
www.plays-in-business.com
Innovation Games
Me and My Shadow: discover hidden needs by
carefully observing what customers a...
www.plays-in-business.com
Innovation Games
Spider Web: participants work individually or in small
teams to create vivid pi...
www.plays-in-business.com
Innovation Games
20/20 Vision: customers negotiate the
relative importance of such things as
pro...
www.plays-in-business.com
LEGO Serious Play
Ways to integrate the Customer into Product Development:
Product Design Worksh...
www.plays-in-business.com
Joe meets new People
Gueorgui Tcherednitchenko – Creative Commons Attribution License – https://...
www.plays-in-business.com
The Mentor
Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jw...
www.plays-in-business.com
The Mentor
Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jw...
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
Narrative Structure
Patrice Ouellet – Creative Commons Attribution License – https://www.flickr....
www.plays-in-business.com
The Mentor
Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jw...
www.plays-in-business.com
Hero’s Quest
Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photo...
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Hero’s Quest
Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photo...
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xxxx
Jeffrey Beall – Creative Commons Attribution License – http://www.flickr.com/photos/denverj...
www.plays-in-business.com
Hero’s Quest
Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photo...
www.plays-in-business.com
Drama Game – Playing Material
Alice Popkorn – Creative Commons Attribution License – https://www...
www.plays-in-business.com
Drama Game – Playing Material
Alice Popkorn – Creative Commons Attribution License – https://www...
www.plays-in-business.com
Drama Game – Playing Material
Alice Popkorn – Creative Commons Attribution License – https://www...
www.plays-in-business.com
Playing Instructions
1. Sketch the Story: ...through a short retrospective select crucial real-l...
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Drama Game – Playing Material
Alice Popkorn – Creative Commons Attribution License – https://www...
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Quest Labels
Play the Drama Game – Names of Quest Marks
Print on pasteboard and cut out
1) Stay ...
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Character / Role Stickers
Play the Drama Game – Character / Role Stickers
Print 2 copies on past...
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FrommypointofviewthesituationatQuestmark#……………wasasfollows:
....……………………………………………………………………………….…...
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1) Stay in The Old World
2) See The New World /
Adventures Call
3) Denying the Call
4) Encounter...
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Hugh MacLeod, GapingvoidArt
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Questions? – Comments? – Interested in
consultancy?
Drop me a note:
info@plays-in-business.com
O...
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 Trained Innovation Games Facilitator
 Trained LEGO Serious Play Facilitator
 Management 3.0 ...
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Drama Babe – Open your Customer’s Drama Stage

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The presentation provides the background for "The Drama Game”.

Integrate your customers by casting them in a Quest story with your product dev team as one of the characters.

“The Drama Game” is a story telling game to create within all stakeholders - customer & project team - a shared understanding of crucial situations ("incidents") happened in a product development project. You should play the game during your project in retrospectives or as post-mortem analysis after.

Drama Babe – Open your Customer’s Drama Stage

  1. 1. www.plays-in-business.com xxxx Mickey Thurman – Creative Commons Attribution License – http://www.flickr.com/photos/hokyumgrl/3249057879/ Michael Tarnowski Boom, Belgium, 13. June 2014 Drama Babe! Open Up your Customer’s Drama Stage The Presentation Presented at #WisP14
  2. 2. www.plays-in-business.com Preamble – Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%20nicer%20frog_50198 … says the Customer to the Product
  3. 3. www.plays-in-business.com Preamble – Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%20nicer%20frog_50198 … “How do I get as Provider this Customer Quote?”
  4. 4. www.plays-in-business.com Preamble – Creative Commons Attribution License – http://www.toonpool.com/cartoons/king%20queen%20nicer%20frog_50198 … The Answer is simple…
  5. 5. www.plays-in-business.com xxxx Jeffrey Beall – Creative Commons Attribution License – http://www.flickr.com/photos/denverjeffrey/5636579214/ “Drama Babe! – Open your Customer’s Drama Stage” Tell your Product Development as Drama Story Make your Customer to a Character – if possible to the Hero – of the Story
  6. 6. www.plays-in-business.com Once upon a Time Tara Hunt – Creative Commons Attribution License – http://ow.ly/xLvvl Once upon a Time…
  7. 7. www.plays-in-business.com Something totally different Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 There was a Product Manager Joe…
  8. 8. www.plays-in-business.com Desperately Fighting Customer Attention Koen Cobbaert – Creative Commons Attribution License – https://www.flickr.com/photos/koencobbaert/3993556784 …desperately fighting for Customer’s Attention
  9. 9. www.plays-in-business.com Painfully Struggling for Customer Relationship hojusaram – Creative Commons Attribution License – https://www.flickr.com/photos/hojusaram/2527256358 …painfully struggling for Customer Relationship
  10. 10. www.plays-in-business.com Intensely Striving for Product Vision …intensely striving for Product Vision Cedric_Ramirez – Creative Commons Attribution License – https://www.flickr.com/photos/44736910@N03/5564432886
  11. 11. www.plays-in-business.com The Idea Dennis Wilkinson – Creative Commons Attribution License – http://ow.ly/xLwM6 Suddenly Joe strokes a brilliant idea
  12. 12. www.plays-in-business.com Tell your Story Wade M – Creative Commons Attribution License – https://www.flickr.com/photos/wadem/2901137499 Joe will tell the Story of his “Personal Journey” of his Product and of his Customers
  13. 13. www.plays-in-business.com Journey as a Metaphor Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3377110664 The Story of Joe’s “Journey” with Joe’s Product and Customers
  14. 14. www.plays-in-business.com Ancient Storylines Jay Park – Creative Commons Attribution License – https://www.flickr.com/photos/jayparkphotography/12675780663 Ancient Storylines and Journey Maps come across Joe’s mind
  15. 15. www.plays-in-business.com Ancient Storylines Jay Park – Creative Commons Attribution License – https://www.flickr.com/photos/jayparkphotography/12675780663 Joe knows these Maps from Product Design and Lean Value Stream Maps Process Maps Product Flow Maps Consumption Maps UX / Customer Journey Maps Journey Maps Empathy Maps …
  16. 16. www.plays-in-business.com Value Stream Maps Value Stream Map – Creative Commons Attribution License – http://www.conceptdraw.com/solution-park/business-value-stream-mapping Visualize for a manufacturing plant the material and information flow required to deliver a product / service to customers. Analyse and identify the process improvement opportunities that are available (“Theory of Constraints”)
  17. 17. www.plays-in-business.com Process Maps Process Map Pete Abilla – Creative Commons Attribution License – http://www.shmula.com/process-cycle-efficiency-pce/330/ Process Cycle Efficiency: Maps the process Identifies the Value-added steps, non-value added steps, and the non-value added but necessary steps Overall cycle time: 182 + 678 = 860 sec. Process Cycle Efficiency: 182/860 = .21, or 21% Only 21% of the process above is considered value-added to the customer.
  18. 18. www.plays-in-business.com Pete Abilla – Creative Commons Attribution License – http://www.lean.org/Common/LexiconTerm.aspx?termid=332 Product Flow Maps A diagram of the path taken by a product as it travels through the steps along a Value Stream Viewing data to visualize possible flows through systems Flows appear like noodles, hence the coining of this term Product Flow Maps
  19. 19. www.plays-in-business.com Consumption Maps Pete Abilla – Creative Commons Attribution License – http://www.shmula.com/lean-consumption-a-summary/2808/ Shows resource consumptions (in a Lean environment)Consumption Maps Steps necessary to register a car or motorized vehicle
  20. 20. www.plays-in-business.com UX / Customer Journey Maps Roberta Tassi, – Creative Commons Attribution License – http://www.servicedesigntools.org/tools/8 UX / Customer Journey Maps Illustrates customers’ processes, needs, and perceptions throughout their relationships with a company, or service(s) Nails down customer / user personas Creates customer stages Identifies Customers’ goals Identifies touch-points Leverages data and time frames when possible Lists what teams are involves and how much effort is required 10 Tips for Creating a Customer Journey Map Improving UX with Customer Journey Mapping CX Journey Mapping Toolkit
  21. 21. www.plays-in-business.com Business901.com – Creative Commons Attribution License – http://business901.com/value-stream-mapping/mapping-personas/ Views perspective of stakeholders Identifies how to improve what stakeholders see, hear, think, gain, and are challenged by Empathy Maps Empathy Maps
  22. 22. www.plays-in-business.com Something totally different Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 But Joe is looking for something different, something…
  23. 23. www.plays-in-business.com To connect Customer with Product Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 …totally different.
  24. 24. www.plays-in-business.com To connect Customer with Product Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 …something to bound the Customer to His Product emotionally
  25. 25. www.plays-in-business.com To get the Customer on board Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 …something to get the Customer on board right from the beginning
  26. 26. www.plays-in-business.com Joe starts his Journey 92YTribeca – Creative Commons Attribution License – https://www.flickr.com/photos/92ytribeca/4700494462/in/faves-58564123@N05/ Joe takes his Decision Joe accepts to leave his Comfort- Zone Joe decides to start his own “Quest – Journey” Joe wants to get his Customer as Active Do-ers on board And Joe decides to tell his Product Development as Joined Story together with his Customer
  27. 27. www.plays-in-business.com To get the Customer on board Faruk Ates – Creative Commons Attribution License – https://www.flickr.com/photos/kurafire/9211378484 Product Design – Innovation Games: “Buy Me a Feature”, “Hot Tube”, “Worst Nightmare” – LEGO Serious Plays Product Requirements Gathering Workshops – Innovation Games: “Prune the Product Tree” – LEGO Serious Plays Product Release Planning – Customer is continuously involved in all time schedules, resource allocations, and other prioritisations. Product Retrospectives – Customer is continuously part of all Feedback rounds during Release Rollouts Joe thinks about how to integrate his Customer into Product Development best
  28. 28. www.plays-in-business.com Innovation Games Ways to integrate the Customer into Product Development: Product Design Workshops with Innovation Games
  29. 29. www.plays-in-business.com Innovation Games Me and My Shadow: discover hidden needs by carefully observing what customers actually do with your products. Buy a Feature: customers work together to purchase their most desired features. Product Box: customers work individually or in small teams to create and sell their ideal product. Give Them a Hot Tub: customers provide feedback on outrageous features to establish what is truly essential. Ways to integrate the Customer into Product Development: Product Design Workshops with Innovation Games
  30. 30. www.plays-in-business.com Innovation Games Spider Web: participants work individually or in small teams to create vivid pictures of how your products and services fit into their world. Remember the Future: understand your customers’ definition of success by seeing how they shape their future. (This game is related with Future Perfect from Agile Coaching) Start Your Day: participants collaboratively describe when, how, and where they use your product(s). Participants describe their daily, weekly, monthly, and yearly events related to their use of a product. Show and Tell: customers describe the most important artifacts produced by your system to you and other customers. The Apprentice: an engineer or product developer uses the product as an end-user. Ways to integrate the Customer into Product Development: Product Design Workshops with Innovation Games
  31. 31. www.plays-in-business.com Innovation Games 20/20 Vision: customers negotiate the relative importance of such things as product features, market requirements, and product benefits. Prune the Product Tree: customers work in small teams to shape the evolution of your products and services. Speed Boat: customers identify their biggest pain points with your products and services. My Worst Nightmare: Discover hidden and/or unconsidered worst-case scenarios to develop better understanding and planning. Participants imagine and draw a caricature of their “worst nightmare” related to the product or service that you’re researching. Ways to integrate the Customer into Product Development: Product Design Workshops with Innovation Games
  32. 32. www.plays-in-business.com LEGO Serious Play Ways to integrate the Customer into Product Development: Product Design Workshops with LEGO Serious Play
  33. 33. www.plays-in-business.com Joe meets new People Gueorgui Tcherednitchenko – Creative Commons Attribution License – https://www.flickr.com/photos/spacelion/432296604 Joe meets on his Quest with embedding his Customer new People – him well-disposed and others… Enemies show Joe Resistance and opposition to his New Endeavour Antagonists mirror Joe’s Darkest Side and force him to the Final Fight New Friends and Companions support Joe Mentors, facilitates, and guide Joe
  34. 34. www.plays-in-business.com The Mentor Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jwjensen/3912747036 Luckily, Joe’s best Friend – George – is a well-known Actor
  35. 35. www.plays-in-business.com The Mentor Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jwjensen/3912747036 And Joe can gain George as his Mentor George teaches Joe the basics about Story Telling: Stories are like Myths, Legends, Fairy Tales and Theatre Plays Stories have a common "Dramatic Structure" Stories follow a “Dramatic Bow” Stories have certain sets of Characters – “Personas”
  36. 36. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 George teaches Joe the Dramatic Arc of a Hero Quest Resolution Journey Mentor & New Companions Challenges & Adventures The Hero is suddenly forced to leave his acquainted Setting he lived in (“Old World”) – Something he is missing To find the missing link The Hero goes on a Journey – The Quest He stands Challenges, Adventures, meets his Mentor and new Friends He gains Honour, Wealth and the Virgin The Hero Changes the “old world” with his new Experiences and Values Hero Setting
  37. 37. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 | Jens Otto Lange, Thomas … and George teaches Joe the Similarity to Service Design Resolution Journey Mentor & New Companions Challenges & Adventures Find it Get it Use it Feel it Hero Setting
  38. 38. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 9) The Reward / Seizing the Sword 10) The Return 11) Renewal / Metamorphosis 12) Return with The Elixir 7) Encroachment to Deepest Hell George explains Joe the Narrative Structure Step for Step…
  39. 39. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 George explains Joe the Narrative Structure Step for Step… 1) Stay in the Familiar World Stay in the Familiar World The world the Hero lives in is for him acquainted and familiar However he miss’ something
  40. 40. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling See The New World – Adventures are Calling The Hero is shown the New World An undisguised view of new Possibilities Adventures are Calling him George explains Joe the Narrative Structure Step for Step…
  41. 41. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call Denying the Call The Hero hesitates, he frightens to start the Journey He doesn’t want to leave his Comfort-Zone His “Internal Guards” back him off George explains Joe the Narrative Structure Step for Step…
  42. 42. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor Encountering the Mentor The Mentor’s knowledge supports the Hero’s development The Mentor demands and facilitates the Hero The Mentor knows both, the Old World and the New World as well The Mentor serves as mediator between both George explains Joe the Narrative Structure Step for Step…
  43. 43. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border George explains Joe the Narrative Structure Step for Step… Crossing the Border The Hero takes courage He takes first steps to cross the border to the New World
  44. 44. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Tests, Allies, and Enemies Proves, Allies, and Enemies The Worlds turn to “Good” or “Evil” Hero has to realise who is Friend who is Enemy Hero experiments with his role Hero learns New World’s New Rules George explains Joe the Narrative Structure Step for Step…
  45. 45. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Tests, Allies, and Enemies 7) Encroachment to Deepest Hell Encroachment to Deepest Hell Hero sees complete situation crystal clear Hero is facing his greatest Antagonist Hero identifies his greatest Enemy George explains Joe the Narrative Structure Step for Step…
  46. 46. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 7) Encroachment to Deepest Hell Fight the Dragon Turn point and greatest Change of the Story It’s a life-or-death struggle – All or Nothing Hero is faced his own most Demonic Shadow, his most darkest Side George explains Joe the Narrative Structure Step for Step…
  47. 47. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 9) The Reward / Seizing the Sword 7) Encroachment to Deepest Hell The Reward / Seizing the Sword Celebrate and Cheer after the battle and struggle boisterously Hero feels his own Confidence Hero recognises what he wants to do in the future George explains Joe the Narrative Structure Step for Step…
  48. 48. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 9) The Reward / Seizing the Sword 10) The Return 7) Encroachment to Deepest Hell The Return Hero returns in his Old World to clean up, to gain the Maid He returns with new Experiences and Insights George explains Joe the Narrative Structure Step for Step…
  49. 49. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 9) The Reward / Seizing the Sword 10) The Return 11) Renewal / Metamorphosis 7) Encroachment to Deepest Hell Renewal / Metamorphosis Cleaning: all disturbing in the past belongs to Past New Values and Norms triumph finally George explains Joe the Narrative Structure Step for Step…
  50. 50. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 1) Stay in the Familiar World 2) See The New World / Adventures are Calling 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 6) Proves, Allies, and Enemies 8) Fight the Dragon 9) The Reward / Seizing the Sword 10) The Return 11) Renewal / Metamorphosis 7) Encroachment to Deepest Hell 12) Return with The Elixir Return with The Elixir Hero integrates Experiences and Insights into daily live He masters new daily challenges George explains the Narrative Structure Step for Step…
  51. 51. www.plays-in-business.com Narrative Structure Patrice Ouellet – Creative Commons Attribution License – https://www.flickr.com/photos/patrice-photographiste/14162884595 Adam St.John Lawrence, Markus Hormess, Work•Play•Experience, Services Design boom-yeah-Yeah-Boom George explains the “James Bond Method” of Service Design Boom! yeah! Yeah! Boom! Tell your Story like a James Bond Movie Start with an impressive intro scene: Boom! Arrange the following highlights in ascending order of power to build the interest: yeah Yeah End your story with a gigantic BOOM! Possible Alternatives “Boom! yeah, Yeah, BOOM!! Smile!” “Boom! yeah, Yeah, BOOM!! Ahhh!”
  52. 52. www.plays-in-business.com The Mentor Josh Jensen – Creative Commons Attribution License – https://www.flickr.com/photos/jwjensen/3912747036 And George explains Joe how Stories share Emotions. By Characters, Props, Light Each Story shares Emotions by: Characters – the Hero, the Mentor, Friends and Supporters, the Enemies and Opponents Lights, Props, and Music – both create empathy through paraphrasical response Integrate all of them – if possible!
  53. 53. www.plays-in-business.com Hero’s Quest Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Joe casts with George’s Help the Personas for his Story The Hero. For his Journey the Hero leaves his acquainted World. He survives Adventures, fights with Dragons, finds new Friends, and rescues the Virgin. The Mentor. The Mentor teaches, facilitates, and guides the Hero during the Quest. Companions & Enemies. During the Quest the Hero differentiates between New Companions and Enemies. The Dragon. The Hero has to stand several challenges and Fights – the next more dangerous than the previous. The Dragon is the metaphor for the Final Fight, a life-or-death Struggle – All or Nothing. The Virgin. The Virgin, or The Princess, is the Happiness and Luck the Hero could achieve. The Treasure. The Treasure is the metaphor for all Experiences, Learnings, Values and Norms the Hero meets at his Quest.
  54. 54. www.plays-in-business.com Hero’s Quest Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 The Hero’s Parents. The Hero’s Parents are a metaphor for all what the “Old World” represents: old Values, and old Norms. The Old World holds the Hero back, and shows Resistance to the New – the Change. The Virgin’s Parents. The Virgin’s Parents are a metaphor for all what the “New World” represents: new Values, and new Norms. And the New World has Resistance as well – they want to keep and hide their Values. Virgin’s Governance. The Governance is the “Internal Guard” of The Virgin. She keeps the Values and Norms of The New World up and holds The Virgin back to love The Hero too early. The Jester / Hero’s Buddy. The Hero’s oldest pal, they know each other since the flask. The Jester takes nothing serious, he replies everything with a joke, he is open minded, and he pushes The Hero to go for the New again and again. Joe casts with George’s Help the Personas for his Story
  55. 55. www.plays-in-business.com xxxx Jeffrey Beall – Creative Commons Attribution License – http://www.flickr.com/photos/denverjeffrey/5636579214/ The Stage is Yours – Tell Us Your Story!!
  56. 56. www.plays-in-business.com Hero’s Quest Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Play the Drama Game – http://bit.ly/TheDramaGame Play The Drama Game with your whole Team, all people and stakeholders involved: Product Designers, Architects, Developers, and most important Customer representatives Play it at different times or milestones in your Product Development Life Cycle, e.g. in Retrospectives Create a shared understanding of major events and incidents in your project Publish the Stories, e.g. as a serialised novel in newsletters; you can even perform a Theater Play for marketing events
  57. 57. www.plays-in-business.com Drama Game – Playing Material Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Play the Drama Game – http://bit.ly/TheDramaGame Objectives • Players – customers, dev team, architects, and QA, etc. – identify crucial events and incidents during product development. • Players reflect their behaviour (personal feelings, thoughts, consequences, actions, and sayings) in these events and incidents (Personal Stories). Players reflect in the team switching of roles and value changes during the project. • Unveiling hidden impediments. • Players create and communicate a common, sharable story, representing the interpretations of all participants. The goal of the game is to create a shared understanding of crucial situations ("incidents") happened in the product development life cycle. Play the game in retrospectives during your project or as post-mortem analysis after the project. You can play it with unlimited many participants. As large-group game build teams by their responsibility: group of developers, group of customers, etc. Duration 2h to 1 work day depending on # players and granularity of details
  58. 58. www.plays-in-business.com Drama Game – Playing Material Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Play the Drama Game – http://bit.ly/TheDramaGame Playing Instructions Templates for Quest Events Labels Templates for Character Stickers Templates to Write Stories (Story Cards) Templates for Game Board
  59. 59. www.plays-in-business.com Drama Game – Playing Material Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Play the Drama Game – Playing Instructions http://bit.ly/TheDramaGame You can play the game in two ways: 1. For a realistic correspondence to your real-world project pin a thick cord (2-3m) with pins / needles windingly on the wall / floor. Make the distances between pins corresponding to real-life time intervals of your project. Stick quest name tags to each. 2. If you do not want to play with needles and pins, use the Game board.
  60. 60. www.plays-in-business.com Playing Instructions 1. Sketch the Story: ...through a short retrospective select crucial real-life situations ("incidents") happened in your actual product development: • discuss with players the proper mapping of each incident to the symbolic quest marks (you can map multiple incidents to marks #6-#7); • write the incident as headline (summary) on the associated name tag; • each player or team of players chooses a coloured twine. 2. Write the Drama Stories: ...for each mark of quest: • describe from your point of view only for each incident, what you personally had observed, felt, thought, said, and heard in this situation; use the empathy map on the story card for collecting and clustering information; • in case you play with teams, each team member writes her own story; create then a joined story; 3. Cast your Drama Stories: ...for all stories at a certain quest mark: • discuss in the team which role character (including the "Treasure”) fits the story description best; • pin/paste the associated role stickers to the story card and beneath the quest mark in question; • each author team connects her role stickers of the current quest mark with one of the previous quest mark by her coloured twine; Note: role assignments may switch since players switch their perspectives and motivations; • update a record which characters enters the first time the “scene” incessantly. 4. Write the Common Story: ...combine all individual stories to a common, sharable Story. 5. Debrief: ...reflect in the team switching of roles and values changes during the project. 6. Publish: ...with the material collected write the Common Story. The Common Story should reflect all personas and their interpretation. Share the Common Story. Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Play the Drama Game – Playing Instructions http://bit.ly/TheDramaGame
  61. 61. www.plays-in-business.com Drama Game – Playing Material Alice Popkorn – Creative Commons Attribution License – https://www.flickr.com/photos/alicepopkorn/3633986606 Material 1 Game board 1 Rope (2-3 m) 12 Needles or pins 12 Name tags for the Quest 26 Character / Role stickers 13 Coloured twines Play the Drama Game – Playing Material http://bit.ly/TheDramaGame
  62. 62. www.plays-in-business.com Quest Labels Play the Drama Game – Names of Quest Marks Print on pasteboard and cut out 1) Stay in the Familiar World Incident: …………………………… 2) See The New World / Adventures are Calling Incident: …………………………… 3) Denying the Call Incident: …………………………… 4) Encountering the Mentor Incident: …………………………… 5) Crossing the Border Incident: …………………………… 6) Proves, Allies, and Enemies Incident: …………………………… 8) Fight the Dragon Incident: …………………………… 9) The Reward / Seizing the Sword Incident: …………………………… 10) The Return Incident: …………………………… 11) Renewal / Metamorphosis Incident: …………………………… 7) Encroachment to Deepest Hell Incident: …………………………… 12) Return with The Elixir Incident: ……………………………
  63. 63. www.plays-in-business.com Character / Role Stickers Play the Drama Game – Character / Role Stickers Print 2 copies on pasteboard and cut out
  64. 64. www.plays-in-business.com FrommypointofviewthesituationatQuestmark#……………wasasfollows: ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… ....……………………………………………………………………………….…………………………………………… StoryCard RoleLabel www.plays-in-business.com NameofPlayer/Team…………………………………
  65. 65. www.plays-in-business.com 1) Stay in The Old World 2) See The New World / Adventures Call 3) Denying the Call 4) Encountering the Mentor 5) Crossing the Border 8) Fight the Dragon 9) The Reward / Seizing the Sword 10) The Return 11) Renewal / Metamorphosis 12) Return with The Elixir 7) Encroachment to Deepest Hell 6) Tests, Allies, and Enemies PatriceOuellethttps://www.flickr.com/photos/patrice-photographiste/14162884595 Plays-In-Business.com Fritz-Kalle-Str. 4 • D-65187 Wiesbaden Fon: +49-172-6915261 • Fax: + +49-3212-1312401 info@plays-in-business.com • www.plays-in-business.com Improvement is like playing – be enthusiastic and have fun Software Process Improvement Consulting: ISO 15504, (SPiCe, AutomotiveSPiCE, CMMI (DEV, ACQ, SVR), ITIL, CobIT, Prince2 Agile Coaching / Scrum CSM, Innovation & Product Management
  66. 66. www.plays-in-business.com Hugh MacLeod, GapingvoidArt
  67. 67. www.plays-in-business.com Questions? – Comments? – Interested in consultancy? Drop me a note: info@plays-in-business.com Or call me: +49-172- 6915261 (mobil) Twitter: @M_Tarnowski, @PlaysInBusiness Facebook: http://bit.ly/PiB-FB LinkedIn: http://bit.ly/MT-LinkdIn Xing: http://bit.ly/MT-Xing SlideShare: http://bit.ly/MT-SShare
  68. 68. www.plays-in-business.com  Trained Innovation Games Facilitator  Trained LEGO Serious Play Facilitator  Management 3.0 certified Facilitator  Certifed Scrum Master, Agile Coaching  ISO 15504/Automotive SPiCE Assessor  Requirements Engineering & Management consultancy  Quality Assurance & Management consultancy  Project Management & Configuration Management consultancy ISO 15504 Assessor Industrial Sectors: Automotive, Finance, Logistics & Public Transport, Defence & Aerospace, Aviation & Air Traffic, Management Plays-In-Business.com Plays-In-Business.com • Fritz-Kalle-Str. 4 • D-65187 Wiesbaden • Fon: +49-172-6915261 • Fax: + +49-3212-1312401 info@plays-in-business.com • www.plays-in-business.com

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