Mobile User Experience

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A primer to mobile user experience. You'll learn:
‣ Why mobile matters
‣ What mobile is
‣ Mobile mindset
‣ Best practices & strategies
‣ Design principles
‣ UI elements & gestures

Published in: Design, Technology, Business

Mobile User Experience

  1. 1. MOBILE USER EXPERIENCEThis work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
  2. 2. 2
  3. 3. 3
  4. 4. AGENDA ‣ Why mobile? ‣ What is mobile? ‣ Mobile mindset ‣ Best practices ‣ Design principles ‣ UI elements & gestures
  5. 5. WHY MOBILE?
  6. 6. 0 25 50 75 100 2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 WHY MOBILE? http://techcrunch.com/2011/10/18/meeker-mobile-pandora-twitter-square/
  7. 7. 0 25 50 75 100 2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 WHY MOBILE? http://techcrunch.com/2011/10/18/meeker-mobile-pandora-twitter-square/
  8. 8. 0 25 50 75 100 2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 WHY MOBILE? http://www.lukew.com/ff/entry.asp?1506 - Luke Wroblewski
  9. 9. WHAT IS MOBILE?
  10. 10. MOBILE IS _____ ‣ Personal ‣ Intimate ‣ Convenient ‣ Effortless http://www.flickr.com/photos/29419113@N06/6681210225/
  11. 11. MOBILE IS _____ ‣ Dynamic ‣ Unpredictable ‣ Anywhere and everywhere Satechi Universal Bicycle Holder Wrench Mount ! CONTEXT
  12. 12. MOBILE IS _____ TABLET?
  13. 13. IS TABLET MOBILE? ‣ Personal ‣ Intimate ‣ Convenient ‣ Effortless ‣ Invisible http://www.flickr.com/photos/whitefield_d/5886357461/ ‣ Personal ‣ Intimate ‣ Convenient ‣ Effortless ‣ Invisible ‣ Dynamic ‣ Unpredictable ‣ Anywhere and everywhere KIND OF. SORT OF.
  14. 14. IS TABLET MOBILE? DO TABLETS USE MOBILE NETWORKS? ‣ Only 6% of iPad sessions come from cellular network connections ‣ 29% of iPhones and 68% of Android smartphones in the US browse the Internet only using cellular networks. ‣ Globally, smartphones account for 36% of all connections to public WiFi hot spots compared to 10% for tablets. http://www.lukew.com/ff/entry.asp?1571 - Luke Wroblewski
  15. 15. 0 25 50 75 100 2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 IS TABLET MOBILE? http://stateofthemedia.org/2012/digital-news-gains-audience-but-loses-more-ground-in-chase-for-revenue/digital-by-the-numbers/ WHEN ARE TABLETS USED?
  16. 16. IS TABLET MOBILE? NO. http://www.flickr.com/photos/bendodson/5338445045/ BUT, WHAT ABOUT...?
  17. 17. WHAT ABOUT...? http://www.cio.com/article/693401/iPad_in_Healthcare_Not_So_Fast
  18. 18. WHAT ABOUT...? http://www.wired.com/autopia/2010/07/ipad-popular-with-aviation-crowd-in-oshkosh/ IT DEPENDS
  19. 19. IT’S MORE LIKE...
  20. 20. MOBILE USER EXPERIENCE IS: CONTEXT ‣ Users ‣ Business ‣ Capabilities ‣ Constraints
  21. 21. MOBILE MINDSET
  22. 22. MOBILE MINDSET http://www.flickr.com/photos/zeldman/7956491412
  23. 23. MOBILE MINDSET I’m microtasking I’m local I’m bored
  24. 24. MOBILE USERS ARE _______
  25. 25. BUSY AND DISTRACTED http://www.flickr.com/photos/antrover/8415870158 one eyeball ! one thumb
  26. 26. 0 25 50 75 100 2007 2008 2009 2010 Untitled 1 Untitled 2 Untitled 3 Untitled 4 Untitled 5 Untitled 6 FICKLE AND DISLOYAL http://www.localytics.com/blog/2011/26percent-of-mobile-app-users-are-either-fickle-or-loyal/
  27. 27. CLUMSY http://www.flickr.com/photos/druggedmoon/43811147 fat fingers x10
  28. 28. UNEDUCATED - Josh Clark, Tapworthy
  29. 29. ...ARE NOT NECESSARILY TABLET USERS
  30. 30. BEST PRACTICES
  31. 31. BEST PRACTICES STRATEGY ‣ Native ‣ Native/HTML Hybrid ‣ Mobile Web ‣ Responsive ‣ Mobile First ! ! IT DEPENDS ‣ Context ‣ Users ‣ Business ‣ Tech Capabilities and Resources ! ! ! }
  32. 32. BEST PRACTICES DESIGN PROCESS ‣ Empathy! ‣ Understanding your context, users, and business is more important than ever – fewer givens than with desktop contexts. ‣ Get out of the building! Ideate in the wild. Work in the wild?
  33. 33. DESIGN PRINCIPLES
  34. 34. PRINCIPLES DESIGN FOR SCALABILITY ‣ Easier to scale up UIs than to scale down ‣ Provide continuity across devices and touchpoints
  35. 35. PRINCIPLES DESIGN FOR LESS SCREEN REAL ESTATE ‣ Focus on content over navigation ‣ Focus on primary tasks (1 per screen) !
  36. 36. PRINCIPLES DESIGN FOR PARTIAL ATTENTION ‣ Provide clarity and focus ‣ You need to know what matters most 
 i.e. You need to really know your customers and your business !
  37. 37. PRINCIPLES DESIGN FOR GLANCEABILITY ! !
  38. 38. PRINCIPLES DESIGN FOR INTERRUPTION ‣ Auto-save ‣ Multi-tasking ‣ Let users pick up where they left off ‣ Same device ‣ Other devices ‣ Other touchpoints
  39. 39. PRINCIPLES DESIGN FOR CAPABILITIES ‣ GPS - location ‣ Compass - direction ‣ Gyroscope - movement, acceleration ‣ Device (address book, phone, SMS, calendar integration) ‣ Input - Audio, video, image ‣ Bluetooth, RFID - connectivity and “Near Field Communication” ‣ Light sensors - environmental awareness ‣ Touch - gestures, direct manipulation (NUI
  40. 40. PRINCIPLES DESIGN FOR CAPABILITIES ‣ GPS - location ‣ Compass - direction ‣ Gyroscope - movement, acceleration ‣ Device (address book, phone, SMS, calendar integration) ‣ Input - Audio, video, image ‣ Bluetooth, RFID - connectivity and “Near Field Communication” ‣ Light sensors - environmental awareness ! ! ! } REIMAGINE WHAT’S POSSIBLE
  41. 41. UI ELEMENTS & GESTURES
  42. 42. BARS & BUTTONS Status Bar
  43. 43. CONTENT VIEW Popovers (iPad only)
  44. 44. CONTENT VIEWS (CONT.) Table View
  45. 45. CONTENT VIEWS (CONT.) Grouped Tables
  46. 46. CONTENT VIEWS (CONT.) Table View Elements
  47. 47. CONTROLS Date Picker
  48. 48. CONTROLS (CONT.) Date Picker (embedded)
  49. 49. CONTROLS (CONT.)
  50. 50. CONTROLS (CONT.)
  51. 51. CONTENT VIEWS Activity
  52. 52. TEMPORARY VIEWS Action Sheet
  53. 53. TEMPORARY VIEWS (CONT.) Alert
  54. 54. GESTURES
  55. 55. FRAMEWORKS & PATTERNS
  56. 56. NAVIGATION FRAMEWORKS ‣ Springboard ‣ List Menu ‣ Dashboard ‣ Gallery ‣ Side Drawer ‣ Tab Menu
  57. 57. NAVIGATION FRAMEWORKS: SPRINGBOARD http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  58. 58. NAVIGATION FRAMEWORKS: SPRINGBOARD http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  59. 59. NAVIGATION FRAMEWORKS: LIST MENU http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  60. 60. NAVIGATION FRAMEWORKS: DASHBOARD http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  61. 61. NAVIGATION FRAMEWORKS: GALLERY http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  62. 62. NAVIGATION FRAMEWORKS: SIDE DRAWER http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  63. 63. CASE STUDY: FACEBOOK “The first big mission of the new testing framework was rethinking how users navigate on mobile. It wondered if there was something better than the navigation drawer that slides out from the side of the app. It used the new testing framework to experiment with dozens of different interface designs, and compared them on metrics including “engagement metrics, satisfaction metrics, revenue metrics, speed metrics, perception of speed metrics” until it found that when looked at holistically, the row of buttons at the bottom of the feed or main screen was the best design.” ‣ http://techcrunch.com/2013/09/18/facebooks-new-mobile-test-framework-births-bottom-tab-bar-navigation-redesign-for-ios-5-6-7/
  64. 64. NAVIGATION FRAMEWORKS: TAB MENU http://www.amazon.com/Mobile-Design-Pattern-Gallery-Smartphone/dp/1449363636/
  65. 65. CASE STUDY: MOBILE & RESPONSIVE WEB ‣ http://exisweb.net/mobile-menu-abtest “Based on this and my previous AB test, a flat hamburger icon may not be ideal on a responsive website (remember this is a website not an app). Using the word MENU (and making it look like a button) could be more helpful for visitors.”
  66. 66. STUDY: ICONOGRAPHY AND USABILITY “Clear labels help users make decisions faster: they give good information scent about what will come next. Labels should still be used for newer icons, such as the three-line menu icon (or “hamburger” icon). The map-marker icon is another icon with a still cloudy meaning and inconsistent use. Sometimes it means current location, or a different particular location, or locations in general, or nearby places.” ‣ http://www.nngroup.com/articles/magnifying-glass-icon/
  67. 67. ‣ Users ‣ Business ‣ Capabilities ‣ Constraints REIMAGINE WHAT’S POSSIBLE MOBILE USER EXPERIENCE IS: CONTEXT ! ! ! }TEST EVERYTHING
  68. 68. ‣ http://pttrns.com/ ‣ http://www.mobile-patterns.com/ ‣ http://inspired-ui.com/ ‣ http://www.lovelyui.com/ ‣ http://mobiledesignpatterngallery.com/ PATTERN LIBRARIES
  69. 69. FRAMEWORKS & PATTERNS OS GUIDELINES ‣ https://developer.apple.com/library/ios/documentation/ userexperience/conceptual/MobileHIG ‣ https://developer.android.com/design
  70. 70. ADDITIONAL RESOURCES BOOKS! ‣ Mobile Frontier, Rachel Hinman ‣ (Rosenfeld Media, promo code: LICHAW) ‣ Tapworthy, Josh Clark ‣ Mobile First, Luke Wroblewski ‣ Responsive Design, Ethan Marcotte ‣ Mobile Design Pattern Gallery, Theresa Neil
  71. 71. QUESTIONS?

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