SlideShare a Scribd company logo

Hybrid User Interviews

The document discusses lean UX practices for software development, including collaborative user interviews. It recommends that teams plan interviews together by discussing goals and preparing questions. Both provisional and revised personas should be created to represent different types of users. During interviews, multiple people take notes, insights are synthesized as a group, and findings are shared visually. Continuous user engagement is important through methods like weekly interviews and prototypes tests. The overall approach emphasizes collaboration, visualization, and frequent customer feedback to guide an iterative development process.

1 of 27
Hybrid* user interviews,[object Object],Balanced Team Conference,[object Object],September 25, 2011,[object Object],*as in “something thatispoweredbymorethan one source of power”,[object Object]
1,[object Object],CC BY-NC-SA ,[object Object],#LeanUX | @thinknow,[object Object],	The origin of software development,[object Object]
2,[object Object],CC BY-NC-SA ,[object Object],#LeanUX | @thinknow,[object Object],	Old-skool software development process,[object Object],PLAN – BUILD – TEST – SHIP – T-SHIRT ,[object Object]
3,[object Object],CC BY-NC-SA ,[object Object],#LeanUX | @thinknow,[object Object],	Design tried to fit in,[object Object],PLAN – BUILD – TEST – SHIP – T-SHIRT ,[object Object],^,[object Object],RESEARCH – DESIGN,[object Object]
4,[object Object],CC BY-NC-SA ,[object Object],#LeanUX | @thinknow,[object Object],	And then, everything changed,[object Object],Technology is no longer the problem,[object Object],Product decisions are design decisions,[object Object],Continuous customer engagement matters,[object Object]
5,[object Object],CC BY-NC-SA ,[object Object],#LeanUX | @thinknow,[object Object],	Collaborative, multi-functional teams,[object Object]

Recommended

The Collaborative UX Designer's Toolbox
The Collaborative UX Designer's ToolboxThe Collaborative UX Designer's Toolbox
The Collaborative UX Designer's ToolboxLane Goldstone
 
Balanced Team LeanUX NYC Social
Balanced Team LeanUX NYC SocialBalanced Team LeanUX NYC Social
Balanced Team LeanUX NYC SocialLane Goldstone
 
Do you have founder myopia?
Do you have founder myopia?Do you have founder myopia?
Do you have founder myopia?Lane Goldstone
 
5 steps to learn what your customers (really) want
5 steps to learn what your customers (really) want5 steps to learn what your customers (really) want
5 steps to learn what your customers (really) wantLane Goldstone
 
5 Strategies to Maximize your UX Influence
5 Strategies to Maximize your UX Influence5 Strategies to Maximize your UX Influence
5 Strategies to Maximize your UX InfluenceUXPA International
 
Prototyping Information Architecture
Prototyping Information ArchitecturePrototyping Information Architecture
Prototyping Information Architectureleisa reichelt
 

More Related Content

What's hot

Why your product team should use User Story Mapping to link user research to ...
Why your product team should use User Story Mapping to link user research to ...Why your product team should use User Story Mapping to link user research to ...
Why your product team should use User Story Mapping to link user research to ...John Murray
 
Storytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobStorytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobUXPA International
 
User-centered UX: Bringing the User into the Design Process
User-centered UX: Bringing the User into the Design ProcessUser-centered UX: Bringing the User into the Design Process
User-centered UX: Bringing the User into the Design ProcessDave Cooksey
 
Agile Prototyping Best Practices
Agile Prototyping Best PracticesAgile Prototyping Best Practices
Agile Prototyping Best Practicesuxpin
 
Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lane Goldstone
 
Mural: Build Experiences Not Features
Mural: Build Experiences Not FeaturesMural: Build Experiences Not Features
Mural: Build Experiences Not FeaturesJohn Murray
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
 
Adapting Designers' tools, methodologies for the future
Adapting Designers' tools, methodologies for the futureAdapting Designers' tools, methodologies for the future
Adapting Designers' tools, methodologies for the futureAriana Koblitz
 
Beyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileBeyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileJeff Gothelf
 
Putting personas to work - University of Edinburgh Website Programme
Putting personas to work - University of Edinburgh Website ProgrammePutting personas to work - University of Edinburgh Website Programme
Putting personas to work - University of Edinburgh Website ProgrammeNeil Allison
 
Product Strategy for UXers
Product Strategy for UXersProduct Strategy for UXers
Product Strategy for UXersKevin Vigneault
 
Tell Me What You Do: How Storytelling Makes You a Better Designer
Tell Me What You Do: How Storytelling Makes You a Better DesignerTell Me What You Do: How Storytelling Makes You a Better Designer
Tell Me What You Do: How Storytelling Makes You a Better DesignerMary Wharmby
 
Agile + Lean Startup principles + Lean UX -> How to make it all work together!
Agile + Lean Startup principles + Lean UX -> How to make it all work together!Agile + Lean Startup principles + Lean UX -> How to make it all work together!
Agile + Lean Startup principles + Lean UX -> How to make it all work together!Amrita Aviyente
 
Lean UX in the Enterprise
Lean UX in the EnterpriseLean UX in the Enterprise
Lean UX in the EnterpriseAustin Knight
 
UXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersUXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersAndrew Mottaz
 
Design-At-Scale-AIGA-Orange-County-pdf
Design-At-Scale-AIGA-Orange-County-pdfDesign-At-Scale-AIGA-Orange-County-pdf
Design-At-Scale-AIGA-Orange-County-pdfJohn Murray
 
UX Bootcamp - August 2016
UX Bootcamp - August 2016UX Bootcamp - August 2016
UX Bootcamp - August 2016Jacklyn Burgan
 
The Angry Birds Guide to Can’t Fail Social Business Adoption
The Angry Birds Guide to Can’t Fail Social Business Adoption The Angry Birds Guide to Can’t Fail Social Business Adoption
The Angry Birds Guide to Can’t Fail Social Business Adoption Mark Fidelman
 

What's hot (20)

Why your product team should use User Story Mapping to link user research to ...
Why your product team should use User Story Mapping to link user research to ...Why your product team should use User Story Mapping to link user research to ...
Why your product team should use User Story Mapping to link user research to ...
 
Storytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design JobStorytelling and the Art of Getting the Design Job
Storytelling and the Art of Getting the Design Job
 
User-centered UX: Bringing the User into the Design Process
User-centered UX: Bringing the User into the Design ProcessUser-centered UX: Bringing the User into the Design Process
User-centered UX: Bringing the User into the Design Process
 
Agile Prototyping Best Practices
Agile Prototyping Best PracticesAgile Prototyping Best Practices
Agile Prototyping Best Practices
 
Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)Lean UX Recipe Cards (set 01)
Lean UX Recipe Cards (set 01)
 
Mural: Build Experiences Not Features
Mural: Build Experiences Not FeaturesMural: Build Experiences Not Features
Mural: Build Experiences Not Features
 
Lean UX workshop - Part One
Lean UX workshop  - Part OneLean UX workshop  - Part One
Lean UX workshop - Part One
 
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014
 
Adapting Designers' tools, methodologies for the future
Adapting Designers' tools, methodologies for the futureAdapting Designers' tools, methodologies for the future
Adapting Designers' tools, methodologies for the future
 
Beyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and AgileBeyond Staggered Sprints: Integrating User Experience and Agile
Beyond Staggered Sprints: Integrating User Experience and Agile
 
Responsive Design and Joomla!
Responsive Design and Joomla!Responsive Design and Joomla!
Responsive Design and Joomla!
 
Putting personas to work - University of Edinburgh Website Programme
Putting personas to work - University of Edinburgh Website ProgrammePutting personas to work - University of Edinburgh Website Programme
Putting personas to work - University of Edinburgh Website Programme
 
Product Strategy for UXers
Product Strategy for UXersProduct Strategy for UXers
Product Strategy for UXers
 
Tell Me What You Do: How Storytelling Makes You a Better Designer
Tell Me What You Do: How Storytelling Makes You a Better DesignerTell Me What You Do: How Storytelling Makes You a Better Designer
Tell Me What You Do: How Storytelling Makes You a Better Designer
 
Agile + Lean Startup principles + Lean UX -> How to make it all work together!
Agile + Lean Startup principles + Lean UX -> How to make it all work together!Agile + Lean Startup principles + Lean UX -> How to make it all work together!
Agile + Lean Startup principles + Lean UX -> How to make it all work together!
 
Lean UX in the Enterprise
Lean UX in the EnterpriseLean UX in the Enterprise
Lean UX in the Enterprise
 
UXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and DevelopersUXPA Lean UX Bridging the gap between UX and Developers
UXPA Lean UX Bridging the gap between UX and Developers
 
Design-At-Scale-AIGA-Orange-County-pdf
Design-At-Scale-AIGA-Orange-County-pdfDesign-At-Scale-AIGA-Orange-County-pdf
Design-At-Scale-AIGA-Orange-County-pdf
 
UX Bootcamp - August 2016
UX Bootcamp - August 2016UX Bootcamp - August 2016
UX Bootcamp - August 2016
 
The Angry Birds Guide to Can’t Fail Social Business Adoption
The Angry Birds Guide to Can’t Fail Social Business Adoption The Angry Birds Guide to Can’t Fail Social Business Adoption
The Angry Birds Guide to Can’t Fail Social Business Adoption
 

Viewers also liked

Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Lane Goldstone
 
Balanced Team (Greg Jones)
Balanced Team (Greg Jones)Balanced Team (Greg Jones)
Balanced Team (Greg Jones)Balanced Team
 
My Process Journey - How I learned process isn't what you'd think it is (Jeff...
My Process Journey - How I learned process isn't what you'd think it is (Jeff...My Process Journey - How I learned process isn't what you'd think it is (Jeff...
My Process Journey - How I learned process isn't what you'd think it is (Jeff...Balanced Team
 
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)Balanced Team
 
Test-Driven Design (Joshua Seiden)
Test-Driven Design (Joshua Seiden)Test-Driven Design (Joshua Seiden)
Test-Driven Design (Joshua Seiden)Balanced Team
 
Cross-Functional Pairing: How it works and why you should be doing it - Ander...
Cross-Functional Pairing: How it works and why you should be doing it - Ander...Cross-Functional Pairing: How it works and why you should be doing it - Ander...
Cross-Functional Pairing: How it works and why you should be doing it - Ander...Balanced Team
 
Hands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersHands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersLane Goldstone
 
UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4Lane Goldstone
 
User Centered Design: Interviews & Surveys.
User Centered Design: Interviews & Surveys. User Centered Design: Interviews & Surveys.
User Centered Design: Interviews & Surveys. DCU_MPIUA
 
User Interviews: A Primer
User Interviews: A PrimerUser Interviews: A Primer
User Interviews: A PrimerTalisa Chang
 
Conversation, Cadence & Culture
Conversation, Cadence & CultureConversation, Cadence & Culture
Conversation, Cadence & CultureLane Goldstone
 
Building Balanced Team Culture from Day One (Moses Hohman)
Building Balanced Team Culture from Day One (Moses Hohman)Building Balanced Team Culture from Day One (Moses Hohman)
Building Balanced Team Culture from Day One (Moses Hohman)Balanced Team
 
Design Thinking: User Empathy
Design Thinking: User EmpathyDesign Thinking: User Empathy
Design Thinking: User EmpathyWayne Pau
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With PersonaFranki Chamaki
 

Viewers also liked (16)

Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13Are You Ready to GOOB? LSM Jan '13
Are You Ready to GOOB? LSM Jan '13
 
Balanced Craft
Balanced CraftBalanced Craft
Balanced Craft
 
Balanced Team (Greg Jones)
Balanced Team (Greg Jones)Balanced Team (Greg Jones)
Balanced Team (Greg Jones)
 
My Process Journey - How I learned process isn't what you'd think it is (Jeff...
My Process Journey - How I learned process isn't what you'd think it is (Jeff...My Process Journey - How I learned process isn't what you'd think it is (Jeff...
My Process Journey - How I learned process isn't what you'd think it is (Jeff...
 
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)
Lean UX Principles in Practice (Zach Larson on SideReel's iOS App)
 
Test-Driven Design (Joshua Seiden)
Test-Driven Design (Joshua Seiden)Test-Driven Design (Joshua Seiden)
Test-Driven Design (Joshua Seiden)
 
Cross-Functional Pairing: How it works and why you should be doing it - Ander...
Cross-Functional Pairing: How it works and why you should be doing it - Ander...Cross-Functional Pairing: How it works and why you should be doing it - Ander...
Cross-Functional Pairing: How it works and why you should be doing it - Ander...
 
Hands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital DesignersHands-on Lean UX for Digital Designers
Hands-on Lean UX for Digital Designers
 
UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4UX Worksheets: Opportunity Statement, Persona 4x4
UX Worksheets: Opportunity Statement, Persona 4x4
 
User Centered Design: Interviews & Surveys.
User Centered Design: Interviews & Surveys. User Centered Design: Interviews & Surveys.
User Centered Design: Interviews & Surveys.
 
User Interviews: A Primer
User Interviews: A PrimerUser Interviews: A Primer
User Interviews: A Primer
 
Conversation, Cadence & Culture
Conversation, Cadence & CultureConversation, Cadence & Culture
Conversation, Cadence & Culture
 
Building Balanced Team Culture from Day One (Moses Hohman)
Building Balanced Team Culture from Day One (Moses Hohman)Building Balanced Team Culture from Day One (Moses Hohman)
Building Balanced Team Culture from Day One (Moses Hohman)
 
Designing Culture at #LeanUXja
Designing Culture at #LeanUXjaDesigning Culture at #LeanUXja
Designing Culture at #LeanUXja
 
Design Thinking: User Empathy
Design Thinking: User EmpathyDesign Thinking: User Empathy
Design Thinking: User Empathy
 
Design Thinking With Persona
Design Thinking With PersonaDesign Thinking With Persona
Design Thinking With Persona
 

Similar to Hybrid User Interviews

Evolving the Creative Process
Evolving the Creative ProcessEvolving the Creative Process
Evolving the Creative Processcreed
 
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...Catherine Hills
 
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009Daniel Jaeger
 
Keeping the Vision Alive: UX Leadership in Long-Term Projects
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsKeeping the Vision Alive: UX Leadership in Long-Term Projects
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsDesign for Context
 
Progressive Enchancement: Crafting a Responsive Redesign
Progressive Enchancement: Crafting a Responsive RedesignProgressive Enchancement: Crafting a Responsive Redesign
Progressive Enchancement: Crafting a Responsive RedesignKarin Tracy
 
IBM Design Thinking field guide
IBM Design Thinking field guideIBM Design Thinking field guide
IBM Design Thinking field guideIBM Switzerland
 
Ibm design thinking field guide v3.4
Ibm design thinking field guide v3.4Ibm design thinking field guide v3.4
Ibm design thinking field guide v3.4Newflux UX/UI News
 
UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?why innovation!
 
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Webflow
 
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016Pekka Hartikainen
 
The Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCThe Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCuxpin
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Matt Gottschalk
 
CIS375 Interaction Designs Chapter12
CIS375 Interaction Designs Chapter12CIS375 Interaction Designs Chapter12
CIS375 Interaction Designs Chapter12Dr. Ahmed Al Zaidy
 
BMGI's Design Thinking Approach
BMGI's Design Thinking Approach BMGI's Design Thinking Approach
BMGI's Design Thinking Approach Prashant Joglekar
 
Understanding the Power of Lean UX
Understanding the Power of Lean UXUnderstanding the Power of Lean UX
Understanding the Power of Lean UXMentorMate
 
Design Systems: Designing out Waste, Designing in Consistency
Design Systems: Designing out Waste, Designing in ConsistencyDesign Systems: Designing out Waste, Designing in Consistency
Design Systems: Designing out Waste, Designing in ConsistencyEqual Experts
 
First time agile - Agile and UX at Citizens Advice by Adrian Hunt
First time agile - Agile and UX at Citizens Advice by Adrian HuntFirst time agile - Agile and UX at Citizens Advice by Adrian Hunt
First time agile - Agile and UX at Citizens Advice by Adrian HuntAdrian Hunt
 
Making Agile development and UX work at Citizens Advice
Making Agile development and UX work at Citizens AdviceMaking Agile development and UX work at Citizens Advice
Making Agile development and UX work at Citizens AdviceNexer Digital
 

Similar to Hybrid User Interviews (20)

Evolving the Creative Process
Evolving the Creative ProcessEvolving the Creative Process
Evolving the Creative Process
 
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...
Convergent Experiences: Why UX Approaches to Designing Modern Web Systems are...
 
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009
Integrating Ux And Agile PSSIGCHI Panel Discussion Oct. 22, 2009
 
Keeping the Vision Alive: UX Leadership in Long-Term Projects
Keeping the Vision Alive: UX Leadership in Long-Term ProjectsKeeping the Vision Alive: UX Leadership in Long-Term Projects
Keeping the Vision Alive: UX Leadership in Long-Term Projects
 
Progressive Enchancement: Crafting a Responsive Redesign
Progressive Enchancement: Crafting a Responsive RedesignProgressive Enchancement: Crafting a Responsive Redesign
Progressive Enchancement: Crafting a Responsive Redesign
 
IBM Design Thinking field guide
IBM Design Thinking field guideIBM Design Thinking field guide
IBM Design Thinking field guide
 
Ibm design thinking field guide v3.4
Ibm design thinking field guide v3.4Ibm design thinking field guide v3.4
Ibm design thinking field guide v3.4
 
UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?UX and Agile - how to get the best out of both worlds?
UX and Agile - how to get the best out of both worlds?
 
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
Life is not static - your designs shouldn't be either - No Code Conf 2019 Wor...
 
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016
IxDA Helsinki meet-up at Smartly.io, Thu, 25th August 2016
 
The Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMCThe Dual-Track Agile UX Process at Dell EMC
The Dual-Track Agile UX Process at Dell EMC
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019
 
CIS375 Interaction Designs Chapter12
CIS375 Interaction Designs Chapter12CIS375 Interaction Designs Chapter12
CIS375 Interaction Designs Chapter12
 
BMGI's Design Thinking Approach
BMGI's Design Thinking Approach BMGI's Design Thinking Approach
BMGI's Design Thinking Approach
 
Understanding the Power of Lean UX
Understanding the Power of Lean UXUnderstanding the Power of Lean UX
Understanding the Power of Lean UX
 
UI/UX Design in Agile process
UI/UX Design in Agile process  UI/UX Design in Agile process
UI/UX Design in Agile process
 
Rwdprocess
RwdprocessRwdprocess
Rwdprocess
 
Design Systems: Designing out Waste, Designing in Consistency
Design Systems: Designing out Waste, Designing in ConsistencyDesign Systems: Designing out Waste, Designing in Consistency
Design Systems: Designing out Waste, Designing in Consistency
 
First time agile - Agile and UX at Citizens Advice by Adrian Hunt
First time agile - Agile and UX at Citizens Advice by Adrian HuntFirst time agile - Agile and UX at Citizens Advice by Adrian Hunt
First time agile - Agile and UX at Citizens Advice by Adrian Hunt
 
Making Agile development and UX work at Citizens Advice
Making Agile development and UX work at Citizens AdviceMaking Agile development and UX work at Citizens Advice
Making Agile development and UX work at Citizens Advice
 

More from Lane Goldstone

Understanding What Your Customers Really Want
Understanding What Your Customers Really WantUnderstanding What Your Customers Really Want
Understanding What Your Customers Really WantLane Goldstone
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI SketchesLane Goldstone
 
The Balanced Team Movement
The Balanced Team MovementThe Balanced Team Movement
The Balanced Team MovementLane Goldstone
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantLane Goldstone
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI SketchesLane Goldstone
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lane Goldstone
 
User Experience & Lean Startup
User Experience & Lean StartupUser Experience & Lean Startup
User Experience & Lean StartupLane Goldstone
 
User Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickUser Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickLane Goldstone
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantLane Goldstone
 
Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Lane Goldstone
 
UX for Lean Startups Sep 15
UX for Lean Startups Sep 15UX for Lean Startups Sep 15
UX for Lean Startups Sep 15Lane Goldstone
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
 
Seven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsSeven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsLane Goldstone
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?Lane Goldstone
 
UX for Lean Startups May 23
UX for Lean Startups May 23UX for Lean Startups May 23
UX for Lean Startups May 23Lane Goldstone
 

More from Lane Goldstone (18)

Understanding What Your Customers Really Want
Understanding What Your Customers Really WantUnderstanding What Your Customers Really Want
Understanding What Your Customers Really Want
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI Sketches
 
The Balanced Team Movement
The Balanced Team MovementThe Balanced Team Movement
The Balanced Team Movement
 
Lean UX Worksheets
Lean UX WorksheetsLean UX Worksheets
Lean UX Worksheets
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) want
 
Quick, Useful UI Sketches
Quick, Useful UI SketchesQuick, Useful UI Sketches
Quick, Useful UI Sketches
 
Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)Lean UX Recipe Cards (set 02)
Lean UX Recipe Cards (set 02)
 
User Experience & Lean Startup
User Experience & Lean StartupUser Experience & Lean Startup
User Experience & Lean Startup
 
I (heart) ugly
I (heart) uglyI (heart) ugly
I (heart) ugly
 
User Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty StickUser Experience - More Than Just a Pretty Stick
User Experience - More Than Just a Pretty Stick
 
Five steps to learn what your customers (really) want
Five steps to learn what your customers (really) wantFive steps to learn what your customers (really) want
Five steps to learn what your customers (really) want
 
Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12Are you ready to GOOB? LSM Sep '12
Are you ready to GOOB? LSM Sep '12
 
UX for Lean Startups Sep 15
UX for Lean Startups Sep 15UX for Lean Startups Sep 15
UX for Lean Startups Sep 15
 
Personas for Coders
Personas for CodersPersonas for Coders
Personas for Coders
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?
 
Seven Tips for Effective Customer Conversations
Seven Tips for Effective Customer ConversationsSeven Tips for Effective Customer Conversations
Seven Tips for Effective Customer Conversations
 
The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?The Right Stuff: What's in YOUR Portfolio?
The Right Stuff: What's in YOUR Portfolio?
 
UX for Lean Startups May 23
UX for Lean Startups May 23UX for Lean Startups May 23
UX for Lean Startups May 23
 

Recently uploaded

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfPUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfUniversity of Exeter MA Publishing
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang
 
Executive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxExecutive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxKatieFlood9
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxSLazaroLugo
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxRakshaAgrawal21
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Lviv Startup Club
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentationsimonecapitalcorp
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSalam Al-Karadaghi
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...Khaled Al Awadi
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxRakshaAgrawal21
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Neil Kimberley
 

Recently uploaded (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfPUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
Bloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdfBloomerang Fundraising Week02.26.2024.pdf
Bloomerang Fundraising Week02.26.2024.pdf
 
Executive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docxExecutive Summary - Example by Loopio.docx
Executive Summary - Example by Loopio.docx
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptx
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)Serhii Herasymov: Boost sales through Accelerators (UA)
Serhii Herasymov: Boost sales through Accelerators (UA)
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company Presentation
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...NewBase  26 January 2024  Energy News issue - 1702 by Khaled Al Awadi_compres...
NewBase 26 January 2024 Energy News issue - 1702 by Khaled Al Awadi_compres...
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
Dive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptxDive into Machine Learning Event MUGDSC.pptx
Dive into Machine Learning Event MUGDSC.pptx
 
Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024Miller Coors Presentation at CAGNY Feb 2024
Miller Coors Presentation at CAGNY Feb 2024
 

Hybrid User Interviews

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.

Editor's Notes

  1. Many of the methods we use have their origins in enterprise practicesMaking software products was HARDLong planning cycles, silos, heavy documentation, handoffs
  2. We got a lot of our methods (and neuroses) from working in this way.Designers learned to work separately and communicate with deliverables
  3. http://luxr.co/lean-ux/9-principles-for-lean-ux/This is the UX analog to Lean Startup’s “build-measure-learn” feedback loop. Designers prefer to start with “think” rather than “make”, but the process is the same. UX people start with research that’s equivalent to the customer development interview. The innovation with Lean UX is that we choose lightweight research methods, move on quickly to make a small prototype that will prove out the riskiest concepts, and then validate that through some sort of real-world test. The most important success metric for any startup is the time it takes to move through the think-make-check (or Build-Measure-Learn) cycle
  4. Working with lean startups, I’ve learned to beQUICK – MINUTES or HOURS not days or weeksCOLLABORATIVE – working WITH other people, not just PRESENTING to themVISUAL – using pen and paper and tape and stickies, putting things on the wall and talking about them as a groupCONTINUOUS – done often, with continuous improvement
  5. Working with lean startups, I’ve learned to beQUICK – MINUTES or HOURS not days or weeksCOLLABORATIVE – working WITH other people, not just PRESENTING to themVISUAL – using pen and paper and tape and stickies, putting things on the wall and talking about them as a groupCONTINUOUS – done often, with continuous improvement
  6. Thank you very much!If you want to keep in touch, you can follow me on twitter as “thinknow”