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Hybrid User Interviews

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Lane describes how some traditional user interview methods can be adapted to be more quick, visual, collaborative and continuous.

Presented at the Balanced Team Conference, San Francisco, September 25, 2011
See http://www.balancedteam.org/balconf-2011-resources/ for more information.

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Hybrid User Interviews

  1. 1. Hybrid* user interviews<br />Balanced Team Conference<br />September 25, 2011<br />*as in “something thatispoweredbymorethan one source of power”<br />
  2. 2. 1<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> The origin of software development<br />
  3. 3. 2<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Old-skool software development process<br />PLAN – BUILD – TEST – SHIP – T-SHIRT <br />
  4. 4. 3<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Design tried to fit in<br />PLAN – BUILD – TEST – SHIP – T-SHIRT <br />^<br />RESEARCH – DESIGN<br />
  5. 5. 4<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> And then, everything changed<br />Technology is no longer the problem<br />Product decisions are design decisions<br />Continuous customer engagement matters<br />
  6. 6. 5<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Collaborative, multi-functional teams<br />
  7. 7. 6<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Lean UX feedback loop<br />THINK<br />MAKE<br />CHECK<br />
  8. 8. 7<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Design is a core team competency, not a role<br />Designer as coach/facilitator<br />Designer as product steward<br />Design studio/charrette<br />Design patterns/style guides<br />
  9. 9. Quick<br />Visual<br />Collaborative<br />Continuous<br />8<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Successful design methods are<br />
  10. 10. 9<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Collaborative interview planning<br />Team discusses what they want to learn<br />Prepare interview “guide”<br />Practice asking questions, listening<br />
  11. 11. 10<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Collaborative interview planning<br />
  12. 12. 11<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Interview guides<br />
  13. 13. 12<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Provisional personas<br />Declare who we think the “customer” is<br />Shared visual artifact<br />Evolve over time<br />
  14. 14. 13<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Provisional personas before interviews<br />
  15. 15. 14<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Provisional personas after some interviews<br />
  16. 16. 15<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Team interviewing<br />Pair interviewing (lead/backup)<br />Multiple note-takers<br />Group synthesis<br />Visual radiators and sketchboards<br />
  17. 17. 16<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Pair interviewing<br />
  18. 18. 17<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Multiple note-takers<br />
  19. 19. 18<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Group synthesis<br />
  20. 20. 19<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Visible shared interview findings<br />
  21. 21. 20<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br />Sketchboard<br />
  22. 22. 21<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Continuous customer engagement<br />Five users every Friday (Three on Thursday)<br />“Talk to us” button<br />Just-in-time recruiting<br />
  23. 23. 22<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> One session, multiple activities<br />Collect context<br />Do a collaborative activity<br />Get feedback on product or prototype<br />
  24. 24. 23<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Results of collaborative design sessions<br />
  25. 25. 24<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Feedback on paper prototype<br />
  26. 26. THANKS!<br />Lane Halleytwitter: @thinknow<br />
  27. 27. 26<br />CC BY-NC-SA <br />#LeanUX | @thinknow<br /> Credits and appreciation<br />Waterfall photo, www.flickr.com/photos/zoutedrop/2297190795<br />Innovation Games Online, Knowsy team (slide 5)<br />Atomic Object (slides 10, 16, 17, 18)<br />Interviewing for UX, General Assembly (Slide 11)<br />SkillSlate (slides 13, 19, 23)<br />Atomic Object, provisional persona posters by Jeff Patton (slide 14)<br />DomainMatcher, Lean Startup Machine (slide 20, 24)<br />All photos by Lane Halley unless otherwise credited<br />

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