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What is ux design? A behind the scenes tour

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What is UX design? In this presentation I look at what UX design is, and what a UX designer does by examining the 7 ages of a web page - from the idea to the live page.

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What is ux design? A behind the scenes tour

  1. 1. What is UX design? A behind the scenes tour Neil Turner Dec 2012
  2. 2. “Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works.” Steve Jobs
  3. 3. "What makes people passionate, pure and simple, is great experiences. If they have great experience with your product (and) they have great experiences with your service, they’re going to be passionate about your brand." Jesse James Garrett
  4. 4. The finished design… is just the tip of the iceberg!
  5. 5. The 7 ages of man a web page
  6. 6. 1. The idea
  7. 7. The sweet spot… X U Business needs Customer needs
  8. 8. 2. The concept
  9. 9. Storyboards
  10. 10. Sitemaps
  11. 11. 3. The sketch
  12. 12. Page sketches
  13. 13. Getting feedback
  14. 14. Survival of the fittest
  15. 15. 4. The wireframe
  16. 16. Wireframes
  17. 17. Nearly there… Testing the design
  18. 18. 5. The visual mock up
  19. 19. Visuals
  20. 20. Style guide
  21. 21. 6. The prototype
  22. 22. More usability testing
  23. 23. Nearly there…
  24. 24. 7. The live page
  25. 25. Web pages
  26. 26. Tracking performance
  27. 27. Version A Testing different versions Version B
  28. 28. Version A Version B
  29. 29. Optimising the design Version A Testing different versions “Will you guys stop following me…” Version B

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