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“User-centered design (UCD) is a
process in which the needs, wants,
and limitations of end users of a
product, service or ...
“Spending about
10% of a project's
budget on usability
activities doubles
usability”
Jakob Nielsen
Flogging a dead UCD horse?
Simplify,
then add
lightness ”
Colin Chapman
“
How do you make UCD
more lean?
00100101 00111011 00010110 10011111 11010111 10101101 00101111
00101011 10100010 10011010 01111111 11010100 11110010 10001...
Interviewing UX strategy Business analysis Usability testing User-centred design
Information architecture Scenario mapping...
Just enough UCD
over extensive user research, feedback & design
Neil’s Lean UCD manifesto ©
How many times does the
white team pass the ball?
Why yes I live in my
own little world and
you are about to be
evicted…
Considering the entire system
over solely focusing on users
Neil’s Lean UCD manifesto ©
Do users even know
what’s good for them?
It’s not the
customer’s job to
know what they
want ”
Steve Jobs
“
Designer driven design
over user driven design
Neil’s Lean UCD manifesto ©
USER-CONSIDERED
DESIGN
The proof
of the
pudding
is in the
eating ”
14th century proverb
“
In-depth user research
Extensive user requirements
Multiple rounds of user testing
Detailed designs
User research workshop...
Just enough UCD over extensive user research, feedback & design
Considering the entire system over solely focusing on user...
www.uxforthemasses.com
THANK YOU :-)
@neilturnerux
slideshare.net/neiljamesturner
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX
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Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX

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Repeat after me. "Thou shalt always consider the user above all others. Thou shalt centre thy design around user needs and seek user feedback at every pass".

User-centred design (UCD) is still very much the established dogma within the UX community. The idea that everything we do should be centred around the user. That user insights, feedback and participation should be sought wherever possible. But what if user-centred design is a false prophet? What if it's not really the answer to all our UX hopes and dreams?

In this talk originally delivered at UX Cambridge 2015 I will take you through my own story of UCD love and then disillusionment. Of how I went from a UCD evangelist and devotee to embracing a new dogma - lean UX. I will share with you what caused my change of heart and hopefully open your eyes to the limitations - and sometimes even dangers - of UCD. Come hear my tale and find out why I've not only come to embrace lean UX over UCD, but implore others to do the same.

Published in: Design
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Confessions of a former UCD devotee – How I managed to kick the UCD habit and learn to love lean UX

  1. 1. “User-centered design (UCD) is a process in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.” Wikipedia
  2. 2. “Spending about 10% of a project's budget on usability activities doubles usability” Jakob Nielsen
  3. 3. Flogging a dead UCD horse?
  4. 4. Simplify, then add lightness ” Colin Chapman “
  5. 5. How do you make UCD more lean?
  6. 6. 00100101 00111011 00010110 10011111 11010111 10101101 00101111 00101011 10100010 10011010 01111111 11010100 11110010 10001101 10110101 00000011 00111110 11110001 00001101 10010101 10001010 00101011 00011111 11101011 10011101 00000110 11001000 00010110 01000110 00000000 01011001 11001001 00001011 00010011 00101100 00110110 00101011 11110001 01001100 10100011 11100011 00100100 11101010 11000111 10110000 00111100 10110000 10001110 10010100 11010100 10001011 11110011 00111101 01101001 00101100 00111101 10011010 00111101 00110011 01010100 10011111 00000010 01110000 01111110 10010100 00001101 01110001 11101010 01011011 10101101 11101001 10100110 10110100 00011000 00011111 00100100 10110111 01100111 11001100 11111000 00100110 11001101 10010100 11000000 01011101 11000010 00001010 10100001 00010010 01111110 11100101 00001110 00101111 01110110 00100000 01100111 00110111 00111001 10111001 00100110 00100001 00100010 10110000 00110101 11001001 10011110 00101010 00001010 00010010 00001011 01000010 10111100 10000101 00000001 10010001 10001011 01101011 01100110 00101001 10010000 11000100 11101101 00011110 01100011 10001111 00010001 11010000 00001110 00101001 11001111 00111110 10001001 10111000 00110011 00110011 00100001 11001011 11100110 00110111 10011001 01000110 01001111 00001100 10110101 01001001 11001001 11100111 01100110 00101111 11011110 10001001 11111111 10001011 00010101 11011111 00010000 00010010 11100101 01100010 01010101 11111110 11011100 00100111 00011111 01110101 01011010 01111100 01110100 11011000 01111000 01010010 10110010 11110110 00011011 01100010 01111110 11111101 10101101 01010111 00011000 00001001 00010010 01000011 01110111 10110101 00001110 10010011 00011000 01101101 01001100 10010011 00111001 01111101 10100110 01111011 10010111 10010101 01101001 01001011 10000111 00101110 11010010 11111110 10111010 01010110 10000101 11111101 00010111 00000100 01111110 00111100 11110010 11010110 11010011 11110100 10100011 10010110 00111110 10000010 10000011 CD MP3 01001010 00011011 01010010 10010111 00101100 00100011 00111111 10111000 10100011 00100001 01001010 00011011 01010010 10010111 00101100 00100011 00111111 10111000 10100011 00100001
  7. 7. Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation Workshops Content mapping Responsive design Expert evaluating Presenting Graphic design Interaction design Sitemapping User journey mapping Surveys UX research Remote UX research Competitor benchmarking Prototyping Experience mapping Storyboarding UX design Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation Workshops Content mapping Responsive design Expert evaluating Presenting Graphic design Interaction design Sitemapping User journey mapping Surveys UX research Remote UX research Competitor benchmarking Prototyping Experience mapping Storyboarding UX design Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation Workshops Content mapping Responsive design Expert evaluating Presenting Graphic design Interaction design Sitemapping User journey mapping Surveys UX research Remote UX research Competitor benchmarking Prototyping Experience mapping Storyboarding UX design Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation Workshops Content mapping Responsive design Expert evaluating Presenting Graphic design Interaction design Sitemapping User journey mapping Surveys UX research Remote UX research Competitor benchmarking Prototyping Experience mapping Storyboarding UX design Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation Workshops Content mapping Responsive design Expert evaluating Presenting Graphic design Interaction design Sitemapping User journey mapping Surveys UX research Remote UX research Competitor benchmarking Prototyping Experience mapping UCD Lean UCD Interviewing UX strategy Business analysis Usability testing User-centred design Information architecture Scenario mapping User story writing Accessibility Wireframing Persuasion design Mentoring Agile UX UX training Observation
  8. 8. Just enough UCD over extensive user research, feedback & design Neil’s Lean UCD manifesto ©
  9. 9. How many times does the white team pass the ball?
  10. 10. Why yes I live in my own little world and you are about to be evicted…
  11. 11. Considering the entire system over solely focusing on users Neil’s Lean UCD manifesto ©
  12. 12. Do users even know what’s good for them?
  13. 13. It’s not the customer’s job to know what they want ” Steve Jobs “
  14. 14. Designer driven design over user driven design Neil’s Lean UCD manifesto ©
  15. 15. USER-CONSIDERED DESIGN
  16. 16. The proof of the pudding is in the eating ” 14th century proverb “
  17. 17. In-depth user research Extensive user requirements Multiple rounds of user testing Detailed designs User research workshops Sketch personas & user journeys Internal user testing Lightweight prototype & Style tiles A lean UCD approach
  18. 18. Just enough UCD over extensive user research, feedback & design Considering the entire system over solely focusing on users Designer driven design over user driven design Neil’s Lean UCD manifesto ©
  19. 19. www.uxforthemasses.com THANK YOU :-) @neilturnerux slideshare.net/neiljamesturner

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