2. Other flash stories used can show other The selling line “the worlds The masthead is bold across the top of the magazine,
links that can relate to the magazine. biggest dance music and however it is layered by a picture of Steve Aoki, as in this
Creamfields is a dance festival, so clubbing magazine” The issue, the person in the picture is seen to be more important
contains pragmatic knowledge that the choice of the word “biggest” than the magazine title, so emphasizing where the priorities
reader is expected to know about, or then emphasizes the magazine should lie. Because the masthead has its own logo and is
understand after reading. as being the best of its kind covered by the picture, it shows that it isn’t an individual
around. Thus making people magazine, but it is a very wide seller across the country.
want to buy it even more.
The headline for the main story is self titled,
showing that “Steve Aoki” doesn’t need to be
The secondary stories uses Anchorage to described, his name should do all the describing.
draw in the reader. The words “Technology It links with the target audience, as they are not
that changed dance music forever” links expected to do much explanation, so simple
back to the original selling line. It can also wording can draw the reader in. The text is
relate to the target audience, as they are highlighted to help make the title bolder, and so
seen to be the ones that are constantly up to the colour scheme doesn’t clash with the
date, and are first on the scene. So they uniform.
deserve to be the first to know about this The kicker used on this magazine is a quote
new technology. “I thought I was dying”. Because this is a
famous artist in the mainstream industry as
well as the dance industry himself. This is
guaranteed to fully draw in the reader, as it
will be the final grip onto them, because they
The feature article photo is situated in will want to know why exactly this happened,
the middle of the magazine, showing as the title doesn’t give much away.
where the main focus is. The picture is
long shot, which is unusual for a
magazine front cover, however it shows The plug used looks more like a stamp, so it is the
extra meanings, and it can link to the final part into bringing in the reader, because the
chosen colour scheme of the magazine. idea of a plug is to give out freebees, it gives the
It also shows Steve Aoki in a masculine reader the feeling they are getting something from
way, as he is well presented, and stood this, in this issue it shows they get a “10 page
upright showing authority over the section” which will make them feel they get a
readers of the magazine. The iconic bargain from buying the magazine.
features of his pose show religious
aspects to his character, for example, The barcode issued shows that it is a well known and
he is floating above the bottom of the published magazine. It isn’t very large on the page, so it
page, showing he can do the un-natural, shows that the focus isn’t to be on the whole barcode, it is
much like Jesus was shown as doing. The colour scheme is red and white, which links to the current on the main story and picture. Because the price of the
The way his arms are held out is much colours within the fashion industry, linking with the target magazine isn’t shown clearly, it means the magazine is
like a cross position, and in the bible audience as been very up to date. The colours are also very expected to be fairly expensive, as it isn’t the price that the
Jesus said “he was coming back” so this dominant on the wear of Steve Aoki, so it is also telling the reader is seeing first.
picture can emphasize how Steve Aoki audience “this is what you should look like.” The background
could be the reincarnated, or the return is purple but with a mixture of white, which seems very like
of Jesus. the dance scene in the clubbing area, of having strobe lights
and smoke, and how it contrasts with each other in the space.
Also, purple is the mixture of red and blue, which Steve Aoki
is wearing, so the background can link back to what he is
wearing, and complete the spectrum.
3. The contents title is in a
The use of the main masthead been on the top completely different fort to
The issue contains the simple black, of the magazine, still advertises the magazines the main title, showing
white and yellow colour scheme, owner. It also shows legalism, as with the title, it how there isn’t so much
emphasizing the darkness of a shows that it belongs to the magazine, so it continuity on the main
nightclub, with the white representing cannot be forged. aspects of the magazine,
smoke, and the yellow representing
however it gives the
neon lights, it is essentially looking
contents and the other
around the whole night club genre,
titles its own identity.
then linking it back to the target
audience.
The use of the word “VIP” makes
the reader feel they are getting
exclusive information, so they are
getting the money’s worth. It also
The picture shows lots of women in can show that they are going to
bikinis, in a swimming pool, this can know something that others won’t
emphasize the idea of Ibiza, however know, therefore gaining something
it could be advertised, that this over other people, because of
magazine advertises sex? As within reading the magazine.
the picture, there is only one man,
indicating a male target audience, yet
he is surrounded by beautiful women,
thus indicating that if you listen to this
music, you will receive many good
looking women, wearing next to little The free CD shows that the plug, will
clothing. This links to the male gaze give the reader something extra, so
as it has a very male perspective of they feel they get more for their
women, been in bikinis and having money, not just information about the
good figures. Shows what men artists, but then it gives the artist
effectively want in women. The publicity, and is a way of getting the
picture also looks at ethnicity, and readers to talk about it more.
how listening to this music as a man,
will get you not just beautiful women,
but beautiful women from across the
globe. The track listing shows what
the readers are going to
The vibrant colours of the bikini’s and receive in the magazine, so
clothe wear links back to the idea of if that doesn’t appeal to
nightclubs, as it can link to things like them, the rest of the
strobe and neon lights. It also highlights magazine will, so still is
happiness, and what you’ll receive value for money.
within the music genre.
4. The title in the top corner is shown to be as a plug,
because it seems stuck on, however it isn’t giving the The title relates to religious icons, as it says “Dubstep’s holy
reader and freebee’s, instead it is giving the inside trinity” relating to the holy trinity within the bible. The
knowledge. The chosen colours and the backing language chosen is very formal, and contains written fillers
“stripes” signify strobe lighting and how it can relate to “…” to emphasize a difference between a pun, and then facts.
the select audience, this is mirrored in the picture It is giving a direct opinion from the writers perspective, in aim
below having the lights shining over the stage. to give this opinion to the readers.
The picture is very
dark to represent
the idea of a
nightclub, or music
festival. The logo in
the top of the At the front of the
picture shows how stage, the people
the person playing pushing towards
is represented by the front are of the
that logo, and the young age group,
readers are showing how it is
expected to know the younger
who the logo generation that will
belongs to. push to the front,
essentially
The side of the showing the
writing shows the younger
dates of the next generation driving
performances, so in the new era.
the story also
doubles up as
propaganda, and
gets the readers to
want to go to the
event.
The colour scheme
is still in white and
yellow, with red.
Showing how the
dominant colour
scheme still shows
throughout the The interview is written in a
magazine. The text is centred amongst the page, question answer format, so you get
so it draws the readers focus to the the exact quotes from the artist,
centre, rather than the scattered rather than a summery of what they
layout. Because it is very simple in the have said. This division between
layout, it can make it easier and more question and answer is shown by
enjoyable to read, so it keeps the the use of bold font for the question,
readers interested. in a darker writing, so it is obvious
what the differences are.
6. The masthead is in a 3D format, so it seems like it is jumping off the
page, and into the face of the reader. However the masthead is over The use of a sub image shows an
layered by the picture of the smiths, showing how the artist is more insight into part of the magazine, and
The plug in the top corner shows a 3 how it can appeal to the typical 37 year
important that the name of the magazine, but because the magazine is
dimensional look, emphasizing the old male, because the picture seems
in the mainstream industry, it is a well known magazine, so the reader
sticker effect that it shows, it also very pixelated, it looks like not so great
knows that the masthead is there, and know the name of the magazine.
advertises a freebie, which draws in camera quality. It looks like it was taken
the readers to feel they are getting in the 80’s, so it can relive part of their
something extra from the magazine. childhood.
The magazine has a simple blue
The magazine has a simple background, it is quite a cold colour,
blue, black and white colour showing that the band in front may
scheme, this is because the be quite cold, but also quite humble.
colours can work well together, This is mirrored when the people in
and do not clash, they also the picture have no smiles on their
bring out the other colours, so it face, so they mean business.
works as a highlighting. This
colour scheme is also used on
the clothing for The Smiths, as The issue seems very old style, by bringing many old
they wear blue, and black, with bands like sex pistols, the smiths, Radiohead and
the skin been relatively white, it Morrissey into the magazine, This can link back to the
can link back to the magazine genre been indie music, by having some of the bands
colour scheme. that inspired the genre.
The feature article photo is
placed in the centre of the The choice of clothing like the jeans and the polo shirt
page, showing that the main can show a “working man”. During The great
focus is to be on the band, depression in America, jeans and simple polo’s were
emphasizing they are the seen to be the working standard clothing. This relates
headliners. The medium long to the modern indie scene, as they aspire to be
shot used, gets most of the completely different from everybody else. The band
body in from each person, but chosen, is an older band, which would be relevant to
also allows everyone to be in the target audience of 37 year olds, as they would be
the picture. The layered picture the music they would listen to, in their early years. The
has one man right at the front, use of the working class clothing helps relate to the
ahead of everyone, showing 34% of C2DE, as the clothing is very niche.
how he is the dominant male.
With his stance looking very
The barcode is very small on the The use of the word “MOD” is appropriate
mature and sophisticated, it
page, it shows how the magazine to the selected target audience. As Mod’s
shows the male gaze well, and
makes it very unimportant, and aim were around in the 80’s and were heavily
how this is defined as “mature”.
to have more information on the influenced by music. It can link back to the
front cover to draw in the readers, 37 year old man, because the likelihood is,
because it is small and the price is they were also influenced by the Mod
barely visible, it means that the genre. It links well to the rest of the title, as
reader will go solely on what they it is linking an Olympic athlete, with Mods.
see on the front cover, rather than It contrasts well as they are 2 things that
the price of the actual magazine. wouldn’t be expected to work well together.
7. The colour scheme is a simple The masthead from on the contents page has lost its The use of the words “London,
white/grey colouring, showing a 3D look about it, so it becomes stapled to the page, Memphis, Kerrville” show that the
gradient between the two this could be to show how it isn’t so much important organisation is worldwide, and can
colours. The colours also link to within the magazine, as it is on the front cover. The effect a larger target audience. It
what Courtney Love is wearing, text remains the same, showing a continuity also means they can get a wider
as it is a sophisticated and throughout. variety of bands in, from all over the
mature colour, showing how she globe, that will appeal more to
is a mature woman. The change different members of the selected 37
between the colour shows a year old male. Because of these
fluidity about the page, and it names, they are all English speaking
mirrors the text, as it changes as places, showing how the magazine’s
it continues down the page. main target is for the English
speakers.
The red and black titles contrast
with the light background, and it Courtney love is more centralized on the
highlights the titles and the text page, emphasizing her importance
well. The choice of the certain within the magazine. This could link to
numbers says the pages that will
the style of music been “indie”. The
be the main selling point for the
magazine, for example having the
simplistic clothing can link to the male
cover story featured as a large gaze, and how the average 37 year old
section at the bottom of the page, man would view a woman that he’d
because it will be the final desire, that links to the magazines
gripping point for the reader. genre. The white tom can show purity,
and innocence, which contrasts with the
genre as been very rebellious.
The 3D look of Courtney Love
emphasizes her position on the
page, and that her, and the quote
is more important than the rest of The quote “I hated it when Kurt wore eyeliner”,
the text. As she is the first story, it this links to her husband, and how he had a
shows how the picture entices in massive effect on the “Indie” music scene. The
the reader towards the story, the use of the eyeliner emphasizes and highlights
pull quote also helps. the individuality of the genre. As he was a large
influence on the industry, he becomes a large
selling point for the musical industry. The part
Courtney Love mentions about saying “I just wanted the guy in the sweater
eyeliner, which is typically a black back” stating how she wants a simple man,
colour, and her lips have red linking back to the 37 year old man who
lipstick on, so the choice of her dresses simply.
clothes, and words links back to
The page turn at the bottom, is an
the colour scheme and why those 3
enticer, and tells the reader to turn
colours were selected.
the page. It more encourages them
to read on.
8. In the picture, the main singer is
centralized with the church in the
The title for the story is in irregular font, showing
background, and how he is
something in the element of out of place, or
holding his hands above his head
wrong, much like the gothic genre, like
shows the symmetry. It can show
Frankenstein's monster, having certain things
how the lead singer may be
going wrong.
sophisticated and some form of The picture is
perfectionist. devoid of light,
The brown font and contains
has been used the colours that
to highlight and can be
emphasize the stereotypically,
main parts of the or associated
article as in “Bon with the gothic
Iver” and scene, these
“Gothic” this are shades of
shows the main grey, blacks,
part of the article and brown. This
in few words, links back to the
and it can be title of
used to draw in “American
the reader with gothic” and how
the words it becomes part
standing out so of Bon Iver’s
much. However identity.
it is good as if
the reader isn’t
interested, the The way Bon
key words are Iver is framed,
enough to he is shown to
inform them of be in the shape
what is within of a cross, that
the article. has gothic icons
and relates
back to the
church behind
him. As on the
church there is
an empty cross,
the picture
symbolizes Bon
Iver in a form of
Jesus, giving
religious
aspects to the
image.
9. The magazine kicker
The main cover photo The masthead states “The UK’s states “100 most shocking
shows a very dominant biggest music magazine” showing moments in music” This is
male gaze, as it shows to the audience that this is the used to draw the reader
Lady Gaga almost naked, magazine to buy. This propaganda into a story that focuses
this shows that it is a helps with making it one of the on the moments in music,
male dominated music best selling music magazines. it is there as a secondary
magazine, having women story to the Lady Gaga
portray in a sexualized main headline. It will
way. It is shown to appeal to the readers who
women, that this is what are very fond of music
men want, women who from across all genres,
can pose naked, covering rather than categorizing it
their modesty, bu they to a style.
can be “weird” however
need to be thin and curvy. The simple colour scheme is red,
grey and white, due to the main
picture being a woman, the red
can signify seduction or passion,
The words “world exclusive” draw as it really is a male gaze fantasy
in the reader as it makes the having a semi nude woman in
reader feel that they are going to front of their eyes. The white
be the only ones that are going to shows innocence, or simplicity, as
receive this information, this in the title “Has Risen” the simple
shows the target audience to be colours mean that it’s like starting
very mature, as the music by again. The grey can be used to
madonna isn’t particularly found in represent mourning or death,
mainstream youth music. As it is which has being overcome.
highlighted, it makes the text stand
out and show to be one of the
main parts.
The plug used is to finally draw in
the reader, and in this issue, it is a
The “Has Risen” title relates to the very well known band, that
image of Lady Gaga, as in the performs some mature songs, so
picture, she is wearing little this again emphasizes the maturity
clothing, this mirrors being level of the target audience.
resurrected, as having no clothes,
this can be mirrored with the
messy hair as she has just come
back to life, so she has no
intention of brushing her hair, this
shows that the male audience are
insterested in “messy” girls, not
those that need to be covered in
makeup.
10. The simple bold font in
capitals helps outline
The logo and title of “Q” is
the title of “contents”. It
placed in the same position
is very clear so the
in both the contents and the
reader knows that this The heart used in the background of
front cover, as if it has sunk
is the contents and Elton John’s picture can be used to
through the front page onto
nothing else. signify that it is a valentines day issue of
the contents. It is also good
Q magazine. It could also link to his
as it remains an
music, as he is playing the piano, and
advertisement for what the
that can be an instrument associated with
magazine is. It also says
romance, much like his music.
“Q219” showing the reader
what magazine issue it is,
this also shows that it is a
well produced and sold
magazine having so many
issues.
The contents has a
picture of the front cover, The man for page 98 is
to help emphasize the appearing 3 dimensional
main story, by advertising and as if he is coming out
it again. As it is the first of the page. This shows
story mentioned, it makes what the focus of the
it seem that it becomes page is. It is positioned,
the most important story so when the reader opens
in the magazine. the front page, that is the
first part that you see. AS
it is in your face, it makes
the reader want to read it
much more. As the man
in the picture is wearing
new clothing, and is very
modern, it is showing to
the audience, how you
should look if you are
going to read this
magazine.
The use of taboo language in the text
helps emphasize that this magazine is for
a very mature audience. As language
such as “Shit” may not be used so much
in magazines for younger audiences as it
could be seen to “influence them”.
11. He is looking into the camera in a sophisticated The title for the page states “Daniel Betchley speaks in an exclusive
manor, showing how he has authority over the interview..” This tells the reader everything they need to know in a short
reader. As he is pictured in the centre of the page, sentence about the article, so that if the story doesn’t appeal to them, they
it shows he is the centrepiece and the most can move on, however it can be used as anchorage to draw the reader in.
important part. Because the background is simple The use of the “past” part of the title can link to the black and white picture,
and plain. It highlights how Daniel is the only focus and how technology had developed over the years.
for the page.
The lack of
expression of his
face adds to the
“humble” side of
Daniel, and how
he feels he has
earned this. This
could be shown
with the dressing
up, to show that he
has earned this
suit and this
career.
The story starts with references to “Treasure
Daniel is dressed very smartly, in a grey suit,
Island” by “Robert Louis Stephenson” and links to
white shirt and black tie. This contrast of the
the title and referencing the past. This connection
colours shows a very devoid of life feel about the
is apparent across the whole story saying “sabre
picture. Due to the look of his youth, it seems this
cut across one cheek” and “call me captain”. This
division from life has being effected through his
can relate to treasure, and how Daniel has
upbringing. With the microphone over his
metaphorically found his treasure. The D in the
shoulder, it is very 1960’s. This is very similar to
background references to the name of who the
the age of the target audience, and the style of
article is about, and is part of the graphology in
music they would be brought up listening to.
every Q magazine.
