Case study music_magazine


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Case study music_magazine

  1. 1. Case Study:Music Magazines
  2. 2. Front Cover DeconstructionThe freebee attracts Master head behind thethe reader main image, suggestsespecially if it the bands dominancerelates to something and the magazinesin the magazine. It is confidence as they arealso a good idea convinced that mostwhen the magazine people will recogniseis expensive their magazine evenbecause it makes when it’s slightlythe price more covered.reasonable. The mains image is overpowering but the fact it is a mid-shot suggests the The strap line band aren’t as important as suggests a very apposed to other Mojo rock and roll magazines where the artist attitude. has a close-up image that suggests their importance. pageNo=1678&year=2002Explanatory text: Explanatory text: thealso telling you band name is spreadwhat is included across the middle within the magazine, large text to show ait does a similar certain power over thething to the rest of the content oncontents but the cover including theshows you without magazine name.having to open The price isn’t easilythe magazine visible on this magazinewhich will appeal but the price at thebecause it’s quick Follows a colour theme which is quite appealing to the moment is around £4.50and easy. eye. Also the choice of colours references The Who’s which suggests a image, using red blue and white. wealthy audience.
  3. 3. It’s not completely clear Contents Page Deconstructionwhat this is suppose tosuggest, it could be iconicmusic places the West Clear display of thePilton reference could be magazine name but inan in-joke with the Mojo black so it stands out lessreader. Otherwise it could as apposed to having it inbe areas which have a the red colour.particular association withthe artists included in themagazine. Main image is veryClear headings all on authoritative because ofthe left third of the the direct stare given topage this suggests the readers from the artist.the artist is the most It suggests he is looking atimportant object on you which could make youthe page because feel more involved with thethe other text magazine.outlines the imagebut also gives it adirection which iseasier to read than itall being untidy.Following acolour schemethat defines the Direct quote from an articlecontents and in the magazine, gives anmakes distinct insight not only to thedifferences contents but also to thebetween the type of person they’re interviewing for readers that know the person.
  4. 4. Target Audience/Sales FiguresTarget Audience: Sales Figures:Both Mojo and NME I think I think NME has larger sales figures have very similar audience due to it’s popular and familiar styles. Both appeal to quite title and it’s age. -It sold around 200,000 issues per week but I young audience, NME think there has been a possibly has more variety in decrease since magazines age but apart from that have become less popular, they both include quite a although the website has over large mixture of different 7million users per month. music styles which suggests Mojo doesn’t quite reach the that they appeal to quite a exact readers as NME but it is wide range of music also quite a regularly sold music readers. magazine.
  5. 5. InstitutionsWho owns the magazine? Mike Williams was named the NME editor in 2012, taking over from Krissi Murison. The website is edited by Luke Lewis.Background information on the company:• Was originally a music news paper published in 1952- 1980’s.• NME.COM was launched in 1996. It is now the worlds biggest standalone music site, with over 7 million users per month.• In 2002 NME started making themed copies reprinting vintage articles, interviews and reviews. They called them ‘NME Originals’.-These included artists like ‘The Beatles’, ‘Radiohead’, ‘The Rolling Stones’ etc.• NME has it’s own award ceremony-NME Award-whereby they celebrate the best music of the past year.
  6. 6. Colour s scheme highlights the more important sections of theReader Design/Layout Analysis article. Also makes theInteresting article more appealing toand the eye of the reader.controversialimage of the Smallband that informativeappeals to side articlesthe on othermagazines bands oryounger music thataudience. their demograp hic might be interested in. Reader Quick information on Advertising the magazines website. the band for the readers Creating more beneficial profits for the company. which usually engages them which makes them want to read more. -Also the format is very stylised.
  7. 7. Type of Articles/FeaturesBoth magazines have very similar styles, therefore, theirarticles contents are quite similar. Their main articlesare often interviewing a specific artist or band, aboutupcoming music events or an interesting personalopinion on something music like. This is appealing to their audience because it is what they want to hear about when they buy the magazine, it doesn’t waste space talking about something their readers aren’t going to be interested in. That is why these magazines are well sold because they don’t mess around with the information, they directly target their intentions of the magazine.
  8. 8. ‘Tone’ of Mojo• Mojo appeals to quite a varied audience, but at the same time it can also be quite a niche group. This is mainly dependant on the artist or band displayed on the cover of the magazine. Although if it was only to be chosen by the readers due to the ‘tone’ of the magazine I would presume that it has a large varied audience. This is because the tone is generally quite simple for a younger lower class and middle class audience as apposed to a piece of text that has intellectual language.
  9. 9. ‘Tone’ of NME• NME has a similar tone to ‘Mojo’ but I think it could have slightly more intelligent language but nothing drastically different because they are generally quite alike. I do think NME has a more rocky or grungy style as apposed to some other magazines. Again it does include a young audience due to it’s youthful banter, but also appeals to some older audiences, I think, through it’s sophisticated layout and vintage resources.
  10. 10. AdvertsWhat brands do we see?Mojo: The adverts we see in Mojo are often about music, they advertise CD’s and music stores probably that they think their readers might be interested in. A particular music shop they advertise is HMV which is very varied in it’s music choices, which appeals to a wider audience, meaning they can’t really go wrong.NME: The adverts in NME also display CD’s and music shops but because I think it’s got a slightly older audience it also advertises venues and events which is very appealing to the readers because they get additional information that benefits themselves.
  11. 11. WebsiteMojo: The fact that it has to suggest what the website is about in the link ‘4music’ implies a lack of confidence in the familiarity of the magazine.The website is quite technical and still follows the theme of the magazine so it’s regular to their readers. But I think it does display too much text on the front page and look better appearance wise. Also it does advertise it’s own magazine quite frequently which again suggests it’s lack of assurance in itself, but that can be seen as a strength because it is advertising it’s magazine more which will get the company more publicity.NME: This reveals the websites assurance in itself because it only includes the magazine name and no following information. It’s also a lot quicker and easier for readers to get to, it’s not difficult to find on the internet.This website is also very clearly by NME as it follows their magazine theme. I think it’s slightly better in comparison to the ‘Mojo’ website because it’s more appealing to the eye, it has less writing on the front page and more pictures which is probably what their readers want to see first as apposed to be instantly confronted with too much text. The fact that NME don’t include so much advertising gives it a slick effect because it doesn’t feel the need to do so.