2. Biffy Clyro is photographed wearing
a leather jacket, connoting the
Kerrangs rock and roll theme and
Kerrang masthead is completely unique targets their main audience. It also
and instantly catches the audience eye represents the type of band they
and creates a brand identity. The bold are and what kind of music they
white font contrasting against the black play. The poses also represent
background represents itself as a rock them as confident and show them
magazine with white and black as the new upcoming best band
representing a theme of rock and roll. linked into the headline ‘Rocks Next
Furthermore the shattering effect upon Superstars’.
the font enhances the rock and roll
theme and completes the overall look.
The use of a skyline is used to
connote to the audience that this is
of importance and sells certain
words to the audience. As well as
The headline is the next biggest
this using ‘buzz’ words such as
font on the front cover of the
‘Plus!’ suggest that this is
magazine and gains the attention
something extra for the audience
of the audience into the main focus
and creates a more personal brand
of the magazine and who the main
relationship. Furthermore the use
base article will revolve around.
of ‘Exclusive’ is another ‘buzz’
The font stands out and is very
word showing that only this
clear therefore easily drawing the
magazine is covering this story and
attention of the audience.
to find out about it you must buy
the magazine.
The features in this magazine draw the The use of a callouts pulls the
audience even further into buying the reader in and creates a more
magazine, with small snippets of what personal relationship with the
might happen inside. This is a mode of reader and band.
addressing the audience into what is
happening inside the magazine. The
language is very casual and targets the Kerrang follows the codes and conventions of magazines by positioning
magazine audience age range of 15-25. the barcode in right hand corner and display the price and information.
3. The masthead for the “Vibe” magazine is The headline at the top of the magazine The Cover image for Vibe features
very bright and outstanding, being the informs the audience that it is the ‘15th Eminem and Dr Dre. The mis-en-scene
biggest font on the page and Anniversary Juice Issue’ connoting that this of this photo is very important, dressed
establishing itself to the audience. The will be an outstanding and highly regarded up in doctor costumes and using props
bright yellow used against the dark magazine issue as well as brand. connotes the title of their new song “I
background makes the masthead very need a doctor”. As well as this the
eye catching and represents the lighting is quite bright on the outfits
magazines uniqueness as well as connoting that they are “saviours” and
representing its brand identity. The “heroes” and this interests the
masthead colour is also seen within the audience as the central image relying
plugs and headline ‘EMINEM and DRE’ on the audience knowing the artists -
linking to artist to the magazine ‘hip- the audience will be highly interested
hop’ theme connoting there genre of in two of hip-hops artists biggest new
music to the target audience. song.
The headline connotes that
The plugs shown within this
the main feature of this
Vibe right hand side are used
magazine will be Eminem and
to draw the audience even
Dre and connotes that it will
further into the magazine
be based around their new
and make them want to buy
song. It also uses a rhetorical
and read what is happening
question to make the subject
inside due to these snippets
more drawn into the
of details. It follows the
magazine and shows what it is
magazine of bright yellow
being based upon.
and white theme.
4. The use of ‘buzz’ words such as ‘Preview
Special’ suggest only this magazine has
The masthead for NME magazine
this inside special preview and draws the
is very outstanding with a bold
audience in to buy the magazine because The cover image for the NME has
black background in the top and
of its special knowledge a very unique look to it and
the logo NME in a bold red colour
with white outlining. This clear therefore attract the audience
but bold font making it easily from other ordinary magazines. It
stand out to the target audience has a ripped page effect which
and connotes that this is a rock quite affectively shows the
and roll magazine with the colour different sides of Brandon
red mainly used in rock as well as Flowers personalities which also
connoting danger and action all relates to the callout “I’m having
relating to rock and roll. a personality crisis right now...”
connoting his personality split in
three represented through the
ripped effect.
The use of plugs gives
information about smaller stories
and who they will cover further
targeting a wider audience of
The headline is the most
hard-core fans of those certain
outstanding text on the page
bands as well as drawing in an
and clearly states that this
audience to find out more about
issue will be focussed around
them.
“The Killers” targeting the
specific Killers fans or fans
surrounding that genre of
The use of the callout is due to music – rock and roll in
a quote being used from a which NME target audience
cover’s band/artists it pulls the is therefore gaining even
reader in further and makes more audience
them want to read on. As well
as the pullout being in larger
font immediately catching
there attention following the
masthead and headline
5. The cover image of the Killers
The use of free giveaways is a
represents them as a very
incentive to buy the magazine
fashionable and iconic band, with a
and a lure as no other copy will
very “cool” and “up to date” look
have this free giveaway, gaining a
which is represented through their
wider target audience. As well as
posture and facial expressions. The
this the use of white font makes it
poses the band are in suggest they
easily stand out and an ‘!’ makes
are very confident, with most of
it more exciting for the audience
the musicians look straight at the
camera connoting their
The masthead for the clash confidence, boldness and
magazine stands out against determination. Furthermore the
the white background of the lighting suggest they are outgoing
magazine, having a bright and and lively as the bright light around
vibrant red font, connoting their name connotes them as
the image of rock and roll. The “party goers” with a rock and roll
font used is informal lifestyle further highlighting the
suggesting that this magazine brand identity of a rock magazine.
is fun and for a younger
audience. It is relatively small The headline of “The Killers” is
for a masthead connoting that very large font so immediately
it has already established its stands out and suggest the
brand identity. main focus of this magazine.
The font used is very
The plugs in this magazine unique, immediately eye
draw the audience into buying catching, and represents the
it and reading what is Killers band identity, wild and
happening inside. This is a unique and also has a spin on
lure and also attract a larger one of their songs “neon tiger”
variety of audience. As well as with the neon light font used.
this the banner of “Issue 32”
in bright yellow defiantly The use of a callout attracts a reader attention and draws them
stands out and suggest that into the magazine wanting to find more information on the
this is an important issue. subject.
6. The bold and outstanding red
The main central image
and white colours of the
dominates the whole
mast head immediately grab
cover, immediately drawing
the audience attention.
the audience further into the
Furthermore the unique one
magazine, through her gaze
lettered masthead allows a
staring directly at a viewer
simple brand identity to be
and sad expression makes
remembered. Furthermore
them wonder what has
the headline use of ‘Red’ also
happened to Madonna and
connote that Madonna is the
look further into the
main focus of the Q
magazine to find out more.
magazine and links them
As well as this the use of
together. Red also connote
‘Male Gaze’ to attract a
the rock and roll side of
wider audience as males and
music and also connotes
females.
danger and fearlessness
which possibly relates to the
story of Madonna The use of ‘buzz words’ such
as “70 Page Special” or “Free
Inside” instantly attracts the
The slogan is used to draw audience into the magazine
the audience further into the and that they cannot miss
magazine and competes with such an issue!. Furthermore
its rival by calling itself the use of giving away free
‘Britain's Biggest Music items gives the audience a
Magazine’ meaning better further incentive to buy the
than any other magazines magazine.
The use of plugs further
draws the audience into the
magazine and makes them
want to find out more about
these insights into the
magazine.
