1. The letters are outline in
white with a thicker outline of
black around, this overall
The strap line is also being
makes the three abreviated
overlapped by the main image of
letters stand out. No special
the magazine, this is also used to
effects were used in the
show the importance of the
making, however the font
interview with the main image
used is an effect enough to
subjects. You get the sense of
draw the the audience in. It
importance with the interview
has a primary colour of red
with the use of language ‘first’ and
that may have been used to
‘major’ demonstrate the
represent the magazines
importance.
passion for the industry. It
may also be used to represent NME have opted for a medium
the genre of music that of shot of ‘The Last Shadow
rebellion and anger. So Puppets’. This may have been
therefore, the generic music deployed to give the impression
convention coeds employed to the reader of a “normal” view
by the magazine suggest the of the subject in question.
target audience are that of
the genre, which is rock. The
contrasting colours pf red and
black highlight the gothic The cover story has been placed
genre of the NME magazine. on top of the main image, this
contrasts well with the main
image of black, they may have
also done this to maintain a
house style and to maintain the
The masthead is being covered by the gothic genre of the magazine,
main image. This suggests magazine may that of gothic.
have done this to portray it passion for the
genre of music, that they are willing to put
Uses And Gratifications
the artists before the actual branding of
The main image influences the readers view of personal identity, they might see the main image of
the artists.
Alex and Miles and say in looking at their jackets, and may decide they want a similar jacket, this
then offers the reader the opportunity to talk with friends about the jacket (personal). The
magazine offers a clear diversion from life’s bothers. It also surveillance, as in reading the
magazine, will learn something that’s happening in the industry and world they didn’t know before.

2. From the title black beat we straight away can The mast head is bright so therefore having the
see the main intention of the magazine, as it intention of trying to be eye catching. However,
will be heavily representing culture and the the font is quite small compared to every thing on
music within the specific culture. Therefore, the page which could suggest there are other
having a specific and focused audience. things on the cover which are more important to
be viewed.
There is a lot going on in the overall mise-en
The main image is a close up of the artist scen of the magazine cover with it containing
bowwow, giving the audience a chance many images cover lines on music artists, which
intimate and a feeling of being close to could be representing the amount going on
the superstar. Also the fact that he is within this magazines genre.
above all the other images on the
magazine cover which could infer that
he is currently above everyone else in
the music industry and the biggest star
at the moment. Also by him being the
main image is likely to mean that the
main part/article of the magazine is The cover has a selected focus, with there
going to be on him. being a lot going on in terms of color and
The image of Bow Wow can also give images with it drawing attention to it and
readers the gratification of personal causes you to look at it.
identity, with them aspiring to be like
him and heavily influenced by him and
his lifestyle.
With the urban artists and in formal text being on Many different colors are used to make the cover more
the magazine highlights the fact it is the music appealing to the audience. Certain words are highlighted in
source for young fans of the urban music scene. bright colors to make stand out with them being important
informative words on the magazine cover. The genre of music
and the audience of the magazine is a big reason why many
vibrant colors are used due to these bright colors being related
to the youth culture.