In what ways does your media product use, develop or challenge forms andconventions of real media products? I believe my magazine does challenge forms and conventions of a real magazine because it includes many main codes and conventions of a music magazine. For example my main inspiration of the construction of my magazine was VIBE magazine, especially Drakes issue which focuses on a black and yellow theme. I incorporated this idea into mine by using a black background, but changed the texture to create an urban, more eye catching look. The house style that I used was blue, grey, white and black, which was based on an adidas jacket, I chose this because it seemed to fit in with grime/urban style and culture, also audiences that follow grime music would typically be associated with wearing name brand tracksuits such as adidas, Nike etc. As VIBE magazine was my biggest inspiration I included other ideas from it, such as the usher front cover which had a quote on the front, I thought it would be good to used this on the cover of my magazine because it would give the audience an insight of what’s to follow up in the interview of the magazine, making the reader intrigued to find out whats inside……..
I took the idea of a simple bold text and colour white to make the masthead I used a blackI also used a top strip to indicate to the background like stand out off the black background, but Iaudience what artist are going to feature in VIBE magazine as it changed the size and aptitude of the textthe magazine, the artist I used also made it makes other house to create a more young and urban/grimeclear the type of audience I am trying to style colours and feel.attract. the central image stand out, but I changed the background by creating a glitter effect which makes the background stand out more, and also links it to femininity. I took aspects of other VIBE magazines like the Usher issue, I used the quote on the front of the magazine “THERE I incorporated the idea of using IS NO COMPETITON” The layout of VIBE ‘HIP-HOP’s NEW RELIGION’ and and change it to make itmagazine places the change it to ‘GRIME’S NEWEST “WE ARE TAKINGfeatured articles around TALENT’ I changed it slightly to OVER”, I decided to use make it relevant to my magazine, the quote as it wouldthe central image so it give the audience anwould still be the main this is used to entice the audience idea of whats in thefocal point and feature of into finding out more about the main article.the magazine. artist or group, and how they have made a mark on the music industry.
Codes and Conventions of a Music Top strip which shows the types of artists which featureMagazine Front I used a headline tag when using in the magazine, which showCover the word exclusive and new, this the type of genre and informs the audience that thisLeft third, which is the audience I am trying to magazine has something that nofirst thing the buyer appeal. other magazine has.sees so I put thefeatured articles, the Large, boldword NEW, the price masthead which isand the magazine clearly shown of thelogo. white colour font in contrast to the blackI put the Tinie Temaph background.article on the covermagazine becausecurrently he is one of themost successful artist to I also used a puff whichbring UK grime into the is a short phrase tomainstream charts, which hook the audience, Icould target a wider range took a play on wordsof audiences to my from the title “STEP UP”magazine. and made it to “A step above the rest” this is short and catchyFeatured articles, which show on phrase.the front cover of the magazine Central image, is the main focal pointwhat main articles are in the of the magazine, I used a large shot as Splash, which is the largestmagazine, this is used to entice it was a group shot, this also shows most vibrate piece of text onthe audience to buying the the outfits which makes it clear to the the front page which ismagazine if it features an artist or audience that its grime magazine. related to the main coverstory they like. story and central image.
Codes and Conventions of a MusicMagazine Contents The largest piece of textPage which make it clear to the audience that it is theI also used contents page.numbers of the Features on thepages, because it contents pageallows the reader shows new andto find the page exclusive articlesand article that which will featurethey wanted in the magazinequickly and easily. only the one time. Main image, which usually a Regulars on the continuation of the contents page front cover of the which shows the magazine, I took a articles which image of one of the features on every group and made it issue and Article titles, Small piece of text the main image. sometimes has which shows under the article titles follow ups of what the which is a small previous issues. articles are description of whats in called the article.
The concepts for the titles of my articles was taking inspiration from other forms of media which have the similar themes and genres…… The article ‘Behind the music’ came from a regular programme on MTV base which features RnB, rap and grime artists life stories, due to the target audience of the TV station I thought it would relate to my audience as they have similar styles of music. Tinie Tempah is one of the most established and well known grimeI used ‘GAME OVER’ artist as he has achieved number 1as a featured article single, making him one of the fewbecause it includes grime artists to do so. Therefore Ialmost all the most used him as he currently the mostrecognisable artist in recognisable artist in grime.grime. For the regulars I thought that since my magazine is based on introducing new grime and urban artists to an audience, there should be an article that gets the reader involved
Codes and Conventions of a MusicMagazine Contents The contentsPage COMPARIONS page title is a The first feature large font article is of the main that stands cover story which is out, also it most likely an the way that excusive article. it is written is simple but effective. Although the titles of the The large articles image of may differ artist show slightly, that the main they still focus is on are set in her. two different sections.
Codes and Conventions of a Music I used a large, bold I took a quote which piece of text as an stood out from articleMagazine Double Page Article intro of the magazine and I enlargedINTERVIEW article which explains quotation mark and what ‘BEHIND THE used it on the top of MUSIC’ is. the magazine . To separate theThe largest piece of questions from thetext on the double answers, I put thepage spread is question In a bolderarticle Title and also font, which made itfeatures the group darker and clearer forname ‘IMPACT’ the reader to establishwhich is who the which is the questionarticle is about. or answer. I also put a Q.(question) and A.(answers) at the beginning of the sentences or paragraphs, I used a larger, bold and colorful font I took separate images The article is for the ‘FINAL and placed them also in THOUGHT’ or the together to make a I used a 11 size font, which columns writing that central image on the is usually used in other which is concludes the double page article, which magazine articles for the typical in interview and is of the front cover group answers in the interview. magazine in article, which is of artists. general. directed to the audience.
Codes and Conventions of a MusicMagazine Double Page ArticleCOMPARISON A quote from the interview which has been enlarge as it something interesting and makes the reader want to The artists know the story behind the name, this quote. shows who and what the article is about. Small font text in the article. A large image of Articles are in the artist columns, on one which makes side of the it more article. structured and easily readable.
How does your media product represent particular social groups? The music magazine that I created represents a particular social group that ranges between E,D, C1, C2 because most likely my audience would be unskilled, under part time employment or receive benefits, so since my magazine is targeted to a youthful audience it is most likely that target audience would still be attending school as a student or further education. My magazine represents them because the music style that I focused on involves an urban style, and the artists that I used, fashion choices and attitudes would be similar because many young people look up to them and they aspire to achieve the same goal as them in life. The social groups are mainly aspirers or egoists that believe that some day that they will be make it in the music/grime industry.
What kind of media institution might distribute your media productand why? The media institute that may produce my magazine would be Hearst Corporations, because they a one of the largest diversified communications publishing magazines ranging from “The Oprah Magazine” and “Cosmopolitan” to ownership of cable network such as ESPN. By being apart of such a huge diverse company could also be beneficial for them, to become apart of the music industry and explore different types of audiences, because their main publications seems to target a more mature person, and focuses on fashion and good health and body conscious women . Whereas the audience that my magazine is targeted to a younger urban/grime audience. As you can see the magazines that are published by Hearst Corporations mostly features on the front cover a majority of women compared men, and the colours are bright and vibrate, this seems to attract a female audience. In comparison to the codes and conventions in my magazine where, it uses dark colours such as black and grey to attract a grime audience, both male and female.
Who would be the audience for your media product? The audience that my music magazine would appeal to would be young urban/grime audience based in the UK and some parts of the USA because there is a large following of this music genre within the young British community. My audience that would buy and benefit from my magazine would be young ambitious people that have a interest within the music industry, either performing on stage on behind the scenes of the recording process. I would associate my audience to be like this because the articles that feature in magazine are based on new, fresh talent for instance, on the front cover of my magazine I used a fictional band ‘IMPACT’ as an example of how they became successful. Also my magazine features ways to show case if you believe you have talent on ‘STAND OUT’, where you can perform your own lyrics. Plus, being passionate about this type of music and know how it can change people lives by being a positive influence on young people, I represented this in an article called ‘STEP UP IN YOUR NEIGHBOURHOOD’.
How did you attract/address your audience? I feel that my magazine attracted my target audience by using the codes and conventions which are associated with the grime genre, for example one of my main colour house style was black, this colour is connected with the grime industry and represents dark colours. Other colours such as grey, blue and white were used as my house style, because it was my colours of my adidas jacket and tracksuits are associated with urban/grime. I also addressed my audience by using a specific type of people with a certain style, which resemble other female grime artists. For example the clothing I used are associated with this genre, and I based the female group that I created ‘IMPACT’ around new female grime group ‘Ruff Diamondz’ I tried to do this by trying to create a similar style of clothing, looks, hair styles and the type of posing in photographs. I created my group around ‘Ruff Diamondz’ because I think that they are appealing to the audience and are influential because of their personal style and clothing choices which I thinks speaks to the young female grime followers and listeners.
What have you learnt about technologies from the process ofconstructing this product? (Digital camera, InDesign, Photoshop) During this process of constructing a magazine I learned how to overcome difficulties while using Adobe Indesign and editing images on Photoshop. Although I had used Photoshop before on making my school magazine I found it more challenging second time around, this is because editing the photographs took longer as I had to focus on the quality and using other tools to make the photographs up to a higher standard. When taking the photographs for my magazine I found how it was difficult to find a image which could work in my magazine, because I had to consider the lighting, shadows or the quality of the image, although some of these problems could be fixed using Photoshop. Throughout making my magazine I learned many new skills on Photoshop, for example I learn how to adjust lighting, brightness and contrasts as well as variations, this allowed me to change or play with different options with colours of clothing or even eye colour. I also experimented with filtering which meant the effect of the picture changed I used this tool a lot during the making of the product. Using InDesign was a first for me, but I learnt that constructing my magazine on this program was better as the quality of the images being imported from Photoshop works more effectively as the images are clearer. Also fonts on InDesign have more variety which allowed me to experiment with size, width, height and shape, I used this for magazine because I was able to change to create a masthead which linked with the name of my magazine. I learnt that creating a magazine in a certain amount of time you have to known your basics using technology and focus on making your magazine similar to ones that are being sold, and that best suit your genre.
Looking back at your preliminary task, what do you feel you have learntin the progression from it to the full product? The preliminary task that I had to do was to create a school magazine, the front cover and contents page, when making the magazine the programs I used was Adobe InDesign and Photoshop, but it was different from making the music magazine because the photographs I’d taken needed more work to be closer to the standard of a mainstream magazine. I felt has if I’d learnt more about the programs when using it the second time as I had learn the basics the first time round, this allowed me to try out other tools which could make the magazine more realistic. I learnt how school magazine doesn’t target a specific audience besides the students, staff and school executives, these types of audiences range from a widely, aged and gender. This show that the contents, photographs and articles in the magazine should appeal to everyone that has a link to this school. In comparison to the music magazine where the audience that the magazine is targeted for is a particular type for example, the magazine that I created is a grime genre, this would have a selected audience from ages to genders, also the content in my magazine is based around grime culture, industry and the artists ,which unlike the school magazine wont appeal to everyone. In addition there is a difference in the messages that are sent out from the magazine, such as in the school magazine there is no focus on personal image, style or icons and less work is put in to making the perfect person feature on the front cover. On the other hand the main focus on music magazine is to portray a person or music icon as someone who is to be aspired to be like, working on my music magazine and researching I learned the work that go through to keeping the image of a celebrity ‘perfect’. One of the things that I had to do which differed from the making of my school magazine was on Photoshop using the spot healing tool, which touches up any blemishes on the skin to make it seem to the audience the this artist has no imperfections, this shows the manipulation that the photograph editors go through in creating a new image which is not necessarily true. However, this is necessary in the music industry to keep the artist with an image that portrays to the be flawless, this makes them an icon in the audiences eyes.