Digital Strategy with Bibby Consulting Group

DigitalStrategy
GIVE YOUR BUSINESS THE COMPETITIVE EDGE
www.bibbyconsultinggroup.com.au
1

Who We Are & What We Do
Bibby Consulting Group provides Australian businesses with cutting-edge sales and marketing services to
help fulfill their business objectives.
We are a boutique agency that works closely alongside our clients to offer industry-leading services and strategic
advice in the following areas:
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Where are your market?
0.69%
0.77%
2.74%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
LinkedIn Best Social Network for Lead Generation
3
Traditional marketing methods are becoming
increasingly expensive and ineffective, with
information at our fingertips people can easily find
trusted providers without needing to respond to cold
calling or direct mail.
We are in the middle of a huge shift in the world of
marketing and in order for businesses to remain
competitive they must adapt.
There is a window of opportunity right now to tap into
85% of the white collar work force, an active network
of over 5,000,000 Australian Professionals at a very
fast rate.

L14, 380 St Kilda Road, Melbourne, VIC 3002 | www.bibbyconsultinggroup.com.au

L14, 380 St Kilda Road, Melbourne, VIC 3002 |

Our Digital Marketing Strategy – Lantrak
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 7
 To make sure you don’t miss out on this
window of opportunity, I’d encourage you
to take advantage of one of our 30 day
trials and act today.
Grow Your
Business on
LInkedIn
KP: Developers, civil
contractors
Website
Redesign & CRO
KP: Clear path to
conversion
Digital strategy
& reporting
based on
results
Scale your
business with
confidence
Focus on your
business and
leave the
prospecting to
us
Pull Strategy
Push Strategy

Web Design - Design Tactics
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SEO
SERVICES
Search Engine Optimisation is
the process if enhancing your
visibility online by following
Google’s Webmaster Guidelines
to ensure that your website is
showing up towards the top of
the search results for key search
phrases.
SOCIAL MEDIA INTEGRATION
We will build social authority &
social proof by integrating
social media with the website
where possible & posting
content regularly through
existing social platforms. Focus
on Facebook, Google Plus,
Twitter, LinkedIn, & Pinterest.
COPYRIGHTING & CONTENT
MGMT
Included in our package we
will provide a content
writing strategy designed to
build the authority of the
Cosmetic Surgery for
Women website and
integrate this with Social
Media.
WEB
DESIGN
Conversion design is not
about site decoration. There
should be a purpose for each
tactic or design decision,
defined by your business
goals. We have design tactics
that will be employed.

Web Design - Design Tactics
Site Metrics
 We install Google Analytics on all pages so we have a
baseline for measuring site traffic and user behaviour. This
will allow you to measure where visitors came from, what
they clicked on, where they left, and how long they stayed
on the site.
 We can also leverage Google Analytics “Goals” feature to
track visitor progress through the website, and determine
site conversion and abandonment points. This is especially
useful when trying to improve online purchases – if visitors
aren’t completing a transaction, we need to know where
they are stopping, so we can determine why.
 Using the CMS, we can display Google Analytics within the
site dashboard, to provide effective customer insights in a
single location
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Search Engine Optimisation
What We Do
 Our industry-leading service includes:
 Keyword Research & Recommendations
 Onpage SEO
 Content Review & Recommendations as Required
 Ongoing Backlinks from Relevant Websites
 Social Bookmarking, Article Submissions
 PR and Media Submissions
Leverage Off Existing Presence
 To date there hasn’t been any ongoing work in content strategy, off-page SEO, and building social proof.
 Since the websites have been built there have been numerous updates to Google’s algorithm, which need to be accounted
for.
 There is a lot of value in the age of the domain names, and with the right strategy the existing websites could easily be
leveraged from to establish more organic traffic and a salable asset for the business.
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Search Engine Marketing
Search Engine Marketing/Google AdWords
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Get More Leads
Guaranteed Visitors to
Your Website!
Campaign
Management
Reporting
Technology

Search Engine Marketing
Conversion Optimisation
 In order to ensure the AdWords is running to the best of its capabilities we will protect your marketing investment
by making recommendations to optimize conversion rates, the addition of landing pages as and when required,
changing content, and steps to improve ROI.
The following design tactics will be considered when making recommendations:
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Optimise Site Page Arrangement
Often the sheer volume of information on a site
overwhelms a first-time visitor; especially those
that are time poor, or just looking for the major hit
points. We want your visitors to intuitively “know
where to look”. The flow-on effect is improved on-
site SEO, as the major search engines try to
understand site content based on context.
Lead The Visitor On A Journey To Conversion
Have obvious benefits and calls-to-action featured
“above the fold” for new visitors, with more
information available further down the page for
return visitors. This allows the site to cater for the
different type of site visitor - the detailed
researcher, versus the impulsive, emotional
decision maker.

Social Media
Professional Management
 An essential component of SEO and online marketing is a pro-active Social Media presence. Google factors this
into its rankings, your customers judge you by it, and if you lack in this area it is costing you in lost business.
 You can outsource your Social Media Management to us, and have a team of trained professionals who ‘live and
breathe’ social media managing your company:
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Social
MediaWe regularly post on your Social accounts to evoke customer response and
engagement with your brand. Furthermore, we monitor and promptly report
back to you on any negative feedback to ensure your brand is well managed
online.
 Facebook Page
 Twitter Account
 Google+ Profile
 Pinterest
 Instagram
 LinkedIn

Social Media
Build Your Reputation Online
By being more active on LinkedIn your profile will appear more often in the search results, stand-out from your
competition, and build social proof on the largest social networking site for business professionals.
Personal branding is an important component of building any professional’s marketing strategy and an easy way to
set you apart from the competition online. Leverage off our experience and focus on what you know best – your
business.
We will position you as a thought leader and build influence with your network and niche. It’s the right thing to do
when it comes to attracting leads and people for your business. The smarter you are about marketing, the less
people realize you are marketing to them.
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Lead Generation
Why LinkedIn?
 LinkedIn is a powerful tool for making business connections, generating leads, job searching, hiring and company
research. Let us help you connect with key decision makers in your target market with our experienced lead
generation strategies on LinkedIn.
Sales people, B2B marketers, job hunters, and entrepreneurs.
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LinkedIn Lead Generation is
suitable for anybody in
business looking to build their
network, generate leads, find a
job, and/or establish credibility
in their industry.

Lead Generation
Profile Optimisation
 There are now over 5 million members on LinkedIn
in Australia alone, and it is turning into a search
engine for your network.
 The image to the right shows the huge boost in
profile views on the profile of Lilly from our team.
In less than 1 week profile views increased from
none to 91 views per day.
 Your Profile Optimisation can be delivered in a word
template or entered directly into your profile.
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Your Coaching Session
During your initial coaching session we will talk you through your optimized profile and show you how you
can use LinkedIn to meet your desired objectives.
22
Why LinkedIn is the#1 social network for business professionals
Here’s what
you’ll
learn…..
Professional profile optimisation for more traffic
Be seen as a trusted advisor and attract new clients
Learn lead generation strategies to approach prospective clients

Result-Driven B2B Lead Generation Strategies
 Companies that continue to use cold calling, direct mail, and traditional marketing methods will continue to lose
market share. The world of sales and marketing has changed, bringing with it exciting opportunities for dynamic
businesses who embrace the social media revolution.
 We have experience working across 1,000’s of businesses and various marketing strategies. We will assist you in
mapping out a plan to engage your target audience with value-based social media strategy that generates
qualified sales opportunities.
 Build you reputation and credibility infront of key decision makers in your target audience and create sales
opportunities. Think of us as your outsourced lead generation team.
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FIND
Find people in your target
demographic to connect with.
Measure: # Requests
CONNECT
Targetted invitation to target market
to join your network.
Measure: # Accepts
ENGAGE
Create opportunity with new network
members.
Measure: # Leads
A recent research study
revealed that over half of
consumers are more likely to
buy from a brand they have
an online social connection
with.

How The Numbers Work…
COMPANY X COMPANY Y COMPANY Z
Requests 1,000 1,000 1,000
Acceptance Rate 20% 30% 35%
New Connections 200 300 350
Conversion Rate 7% 10% 12%
New Leads 14 30 42
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Our Process
How Your Project Will Be Managed
 Your project will be managed by a Project Manager, who will manage a team of specialists and suppliers. It is
important that the Project Manager is similar to an Architect and understands your business needs and the overall
strategy.
 One point of contact for all of your online presence
 Proactive management & open communication
 Measure ROI easily with cost per lead
 Recordings of phone calls, tracking, and missed calls
 A relationship built on results
With this information at hand is easy to assess return on investment and measure your marketing results.
It is very easy to eliminate ineffective advertising and focus on only paying Google for keywords that
generate customers.
25

About Your Project Manager
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With over 13 years marketing experience, Nathanial Bibby has been at
the forefront of the digital age and developed a sound reputation for
delivering creative results-driven strategies.
He is regularly asked to speak at industry-related conferences and
founded Australia’s first LinkedIn for Business Training Program at the
Australian Digital Marketing Institute and has now worked with over
4,000 businesses.

Maximising Your Return on Investment
 Everything we do must add value to your business is a consistent and measurable manner. Unlike many
technology providers, we are focused on generating a return on investment for your business and driven by
tangible results.
 Whether you are a brand new business or a multi-national brand, we will take the time to get to know your
business so that we can continue to add value and help the business grow for many years to come.
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ROI

What Our Clients Say…
“Nathanial Bibby is a brilliant social media expert, and can help you get to #1 on LinkedIn searches for your desired keywords. I will certainly
be recommending Nathanial's course moving forward.”
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Florence Aimonetti, Branding Specialist
“Nathanial sharing his knowledge on LinkedIn and Online Marketing was extremely helpful and I'd highly recommend his course.”
Ryan Marks, Telecommunications
“Nathanial's approach to business and training is all about giving value. I will certainly be recommending the LinkedIn training for HR
professionals and business people in general, as well as Nathanial for his online marketing expertise!”
Grace Bovalina, Human Resources Manager at Eleuthera Group
“Nathanial showed me a whole new way of looking at it in terms of networking and lead generation. I had 3 enquiries about possible work
within a week of completing the course so clearly it works! Couldn’t recommend it more for those looking to take advantage of the ever-
growing online market.”
Dave Roberts, Director - Sidecar Creative

“I recently had the pleasure of learning how to use LinkedIn properly to build our network and get more customers with LinkedIn Coach,
Nathanial Bibby.... One of the best things I found about the course, was that it wasn't so technical, but business-focused and results-driven.
There was a huge amount of information to learn, but Nathanial managed to ensure the entire class was inspired and engaged the whole
time.”
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Graham Patten, Sales Associate at EnergyAware
“Nathanial shared with us the actual strategies he uses himself, and the secrets to using LinkedIn for lead generation. It has only been a
couple of weeks since the training and I am already seeing some outstanding results!!”
Nalin Chandra, Business Development Manager | Sales Manager | IT Manager
“When it comes to using LinkedIn to get more leads, Nathanial has seen it all. It was great to learn from somebody who has actually been
there, and implemented the strategies they're teaching. I highly recommend his course to anyone looking to find more customers in a
specific industry. Two thumbs up!”
Nicholas Kane
“Nathanial’s delivery of LinkedIn training at the Australian Digital Marketing Institute justifiably came with high recommendation. Nathanial
has great style & is a clear communicator – fabulous attributes for a course trainer & very much appreciated by those there to learn.”
Suzanne Cavanagh, Social Media Marketing Strategist | Tourism Marketing Consultant | Director at Creative Planet Media

“When it comes to using LinkedIn to get more customers, Nathanial is the expert in Australia. In the finance industry, traditional marketing
methods are expensive and largely ineffective. The LinkedIn course showed me how I can get in touch with potential clients that fit my ideal
profile in a matter of minutes and the best way to contact them. “
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Louis Detata, Investment Adviser | Financial Adviser | Portfolio Manager
“Nathanial recently delivered a session on LinkedIn strategies for business professionals and how to use this powerful medium to generate
leads. The class was energetic, engaging and inspiring. I left the class with a strong understanding of how LinkedIn could be used to assist my
business and the important role it plays in my overall marketing strategy. “
Nick Murfett, Professional Coach and Mentor
“The LinkedIn Fundamentals course was exactly what we needed to gain the knowledge required to easily engage with our target audience
without spending thousands of dollars on marketing. In 3 hours we learnt how to optimize our profile and lead generation skills that will
benefit us for many years to come. If you’re looking to grow your business, I strongly recommend Nathanial’s LinkedIn Training.”
Stephen Golding, Business Manager at College For Adult Learning
“Nathanial assisted me with his LinkedIn training. Not only did the training help me review my profile for my personal brand, but also how to
utilise LinkedIn for generating leads for my business. He adapted and personailised his training program to give me the maximum results I
was looking for. I highly recommend Nathanial for this training.”
Matt Phipps, Director - RealtyWeber

Digital Strategy with Bibby Consulting Group

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