1. Audience – I think this product is aimed at teenagers and young children because it has a lot of toys which children like, but I also think it is aimed at adults too to bring out the child in them . Colour – the main colour in this advertisement is red, for example the background, the font and some of the small images. the red really stands out it catches the audiences attention because it is very bright and bold. How it attracts the target audience - This advert attracts it target audience because of the colour red, the images are very colourful and children like colour and toys so it draws they’re attention straight away. It is very bold and eye-catching the red is very bright . What is suggested by the product - The product suggests a sense of fun and excitement “the coke side of life” suggests that with this product your life will be more fun and child like. Product - The product being advertised is coke Connotation - The colour red has been chosen because it stands out and it has connotations of fun,adventure,romance and danger mainly in this advert it suggests fun for example ‘open up to the coke side of life’ – I think this suggest the need to survive, need for affiliation and the need to find meaning in life according to Maslow's theory . Logo – The logo is bold and curved rather than sharp and simple like the font it stands out. It attracts to the target audience because it suggests a sense of if you drink it you will feel chilled and relaxed . Brand Name - It doesn’t use its brand name because it is popular so everybody knows when they see the “coca cola” logo we know what it is because it a very popular known product. Natasha Ano

2. The writing is a very simple type of font