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Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
Empirical studies show that there
is no one universal meaning for a color i.e. there are no intrinsic or embodied meaning. Only meaning that exist is referential or based on our perceptive data.
In essence, some colors can
influence the way we act. But there’s no WAY TO TELL HOW A COLOR WILL effect when each person’s associations are different. THERE's
The Crux: Color is your
chance to create your own brand story and symbolic meaning. Because color do have power to effect the way people respond to a brand's message.
Step 1: Choose a color
– Ask yourself what color brings up the associations you want with your brand?
Step 2: Learn Color Theory
– Get acquainted with color science to find the perfect combo for your primary color.
Step 3: Make Highlights Pop–
According to the Isolation Effect elements that stick out are remembered more clearly. Use auxiliary colors to make your CTAs standout.
Step 4: Compliment Colors with
content – Give meaning to your colors, leverage it through content. Just like blue signified PANDORA in Avatar. Set rules and guidelines for color usage.