Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.