Business proposal for BA

1. Kirstin Reay Art
Business Proposal

2. Business Proposal
● To create small paintings in watercolour
mainly
● To paint on items that can be given as gifts
such as phone cases and pebbles to be
used as ornaments or paperweights
● To print artwork onto phone cases and
mugs
● Commissions for paintings

3. Aims and Objectives
1. To create affordable, attractive pieces of artwork
related to my current style or style that might
develop parallel to my FMP
2. To create artwork themed around local landscapes,
nature, and my concept of 'The World is Alive'
3. To create good quality artwork in a small amount of
time and fairly cheaply
4. To create attractive, good quality products – phone
cases, mugs, pebbles cheaply and in a short
amount of time
5. To create products that appeal to my audience
6. To receive commissions and custom orders

4. Products - Paintings
 Small watercolour paintings or small oil or acrylic
paintings
 Local landscapes
 To appeal to people who live locally, aged 35-50
 Priced between £15-£100 depending on size

5. Products – Hand-Painted Phone
Cases
 Floral designs
 Acrylic paint
 Paint on the inside of a hard, clear case
 Seal with varnish
 Appeal to girls aged
between 14 and 25
who own smartphones
 Source clear cases
from Ebay £2.99 each
 Sell for £15 each?

6. Products – Printed Phone Cases
 Current artwork
 Sections of current artwork
 To be sourced from Vistaprint
 Usually £11.66 but on
offer (don't know how long
for) for £8.74 to buy
 £2.99 shipping
 Wanted to sell them for
£9.99 so I would either
have to buy them in
bulk or raise the price
to £15

7. Products – Pebble
Paperweights/Ornaments
 Sourced from beaches, the garden, outside
 Nature inspired designs – trees, flowers,
landscapes
 Seal with varnish
 Aimed at males and
females between
35-60 who are looking
to decorate their
homes
 Price £3.50 - £10
(Image from Etsy)

8. Products - Mugs
 Current artwork
 Sections of current artwork
 Sourced from mrnutcase.com
 £4.95 each plus £3.50 postage
 Sell for £9.99 each
(Image from
their website)

9. SWOT
Strengths
 Affordable paintings and hand-
painted products
 Affordable products
 Not mass-produced
 Locally painted/designed
 Unique style of art and designs
Weaknesses
 Some people might think my
paintings are too cheap
therefore undervaluing my
work
 There are a lot of artists who try
to sell locally
Threats
 There are a lot of people who sell their
paintings locally
 People might prefer my printed products
to be printed locally
 I might not make enough profit off some of
my products due to them being
affordable
 I must make sure not to rush the products
and to source my printed products from
somewhere high quality but affordable
 I might have to buy some products such
as my printed products in bulk to get
them cheaper and I might not have the
funds to do so
Opportunities
 People who admire art and collect it
would appreciate affordable artwork
to add to their collection, and also
people who would like to buy art but
can't often afford it, my artwork might
be more in their budget.
 Young girls between 16 and 25 like to
have “pretty phone cases” and mine
offer something different because
they're hand-painted and not mass-
produced.

10. The Market
Phone cases Paintings Pebbles
Age 14-25 30-50 35-60
Gender Female Male and female Male and
female
Status Student Professional Professional
Income Student or employed
part-time
£20k plus £20k plus
Education
Lifestyle
factors
Student, with own
smartphone
Home owner with
disposable income
Home owner
with a bit of
money to
spare for small
decorations
Media
consumption
Consumer
Habits
Etsy, mainly online
shopping, some
market/shop shopping
Some shopping on Etsy
or online, and
market/shop shopping
The younger
side possibly
online and on
Etsy, the older
side more
market/shop
shopping

11. Branding
Logo and Letterhead

12. Branding
Etsy Shop Icon

13. Branding
Website

14. Branding
Business Cards and Flyer

15. Where I Would Sell...
 Etsy – for all products
 Markets like Totally Locally Leek (monthly
market) and Stoke Station Pop Up Shop
(monthly) – for all products
 Exhibitions - paintings

16. Competitors
 Other market stall holders
 LOADS of other Etsy sellers!

17. Competitors
 Places that sell mass produced artwork
such as The Range and Ikea
 People who sell phone cases – eg. Sellers
on Ebay and Etsy, Claire's Accessories...