Design pro forma

Design for Advertising
Developing, producing and evaluating

Initial Ideas
1) Charities
Would send a percentage of the money made from the drink to charity each year
Support charity events such as Race For Life
2) Sport
Sponsor sporting events
Based around fitness and the gym
Expert Power.
3) Music
Sponsor Music Events/festivals
Star power
Adverts based around music
4) Tropical
The drink will be tropical and refreshing. For example to ingrediants will be fruity like pineapple and melon.
Bright summery colours, flowers and palm trees will be on the advertising and packaging.
It will be Carrabien/ hawiian based
The Target audience will be young people and be a wide audience because it will have no specific gender
Suggested names - Tucan?
5) Animals
Will include a fierce animal, such as a tiger, which will suggest that the energy drink makes you strong, fierce and fast.
The audience will be a Male audience of a young generation because males will be more likely to be interested in the fact
it makes you strong.
The drink will be organic, which will be surprising considering the name which will make people want to try it.
A percentage of the drinks intake will be donated to a animal charity every year
It will include Star power and music. A song will be made up for the drinks name.
Suggested name - Tiger Tiger?

Copy/Script development
I have decided upon the Tropical Themed energy drink I came up with, this is the one I liked most out of my other 3 ideas (sports drink,
animal based drink and music drink). The tropical drink is the one I had most ideas for and looked the most appealing to myself, and
because I fit within the target audience I chose than that suggests that the target audience will be interested in my drink.
Name & Slogan
The names I have come up with for the tropical drink are:
Toucan – I think it is simple and effective. I do not like long names as such with drinks because when you are asking
for one at a bar for example its nice to keep them short and simple like ‘relentless’ and ‘monster’. I also thought it
would work well with the theme of tropical because the bird is found in tropical countries. It would also work nice with
the design on the packaging and on the adverts because I could place a picture of the bird next to the name with a
tropical background like a beach or rainforest.
Slogan – Toucan play that game. This is an interesting slogan that is a play with words, it works well with the name and
the advert idea.
Caribbean twist or Hawaiian breeze – These are both names that I thought worked with the tropical theme because
they both are places that have tropical aspects and are hot. They would also work nice with the colour scheme
because I could add bright colours around the name and a nice tropical background again.
Koala - I thought of this idea whilst thinking about the advert; I wanted the energy drink to sponsor music festivals
and events because the target audience is interested in going to these events in summer. But because the drink is
tropical I wanted it to be festivals abroad such as Hideout. Oliver Heldens is a very popular music artist and his song
called Koala is one of my favorites. So I thought naming the drink Koala would be a good idea because it fits with the
tropical theme and also the advert Idea of having Oliver Heldens playing the song in the advert and everyone enjoying
the festival whilst drinking the drink.
The name ‘Twist’ and ‘Breeze’ would also work nice against another name to be a different drink but for the same
brand. For example there is Lucozade sport, Lucozade revive and Lucozade energy. This would work nicely with Koala
and Toucan and their been a ‘Toucan breeze’ which would include more blue and green colours and include flavours
like pineapple. And ‘Toucan Twist’ which would be more orange and pink colours and would include passion fruit and
berries. ‘Koala Cola’ would also be and interesting one and would be cola flavoured.

I have my final names to choose from either ‘Koala’ or ‘Toucan’ and I have come up with Advertisement ideas for both of them.
TV Advert Ideas – ‘Koala’
For my advert I want it to be focused on Oliver Heldens performing his song in the music festival and one of the cans of Koala will be on
his DJ set, then the camera turning to focus on the crowd having a really good time and then someone opens a can of ‘koala twist’ and
someone else opens a can of ‘Koala breeze’ and then the song goes to the chorus and the camera moves up to show a birds eye view of
the festival and the can appears on screen.
After this happens it will say Koala Twist and then the slogan.
I really like the idea of this advert because it’s simple and effective, doesn’t say much about the drink but clearly shows that everyone
loves it, and because my target audience enjoys summer and festivals that happen throughout summer they will immediately be drawn
to the advert to see what product is being advertised in it.
The packaging for Koala would be very tropical with a picture of a Koala behind the title name. It would be blue and yellow colours with
surrounding beaches and tropical themes. I want the packaging to be very unique and easily recognized by the public so when people
see a certain colour or image they immediately associate it with the drink.
TV Advert ideas – ‘Toucan’
For this advert I want people to be going through a rainforest on a hike to find animals and they look really tired and have drank their
last bit of water. A toucan then flies over and drops a can of toucan down to a person and when they open it they really like the drink
and are suddenly refreshed. The toucan then flies onto a branch, winks at the camera and a voice says ‘Toucan play that game’ this
advert is also very simple.
The packaging for Toucan would be also very tropical but with a picture of a Toucan next to the name and the beak either with the
name on or surrounding the name, or maybe even between the top and bottom of the beak. The colours would be bright summery
colours, blue and yellow for the breeze and pinks and oranges for the Twist. However I still want the packaging to be recognised as one
brand ‘Toucan’ the packaging will include fruits on it and maybe a palm tree to suggest the tropical theme.
Slogan Ideas
Toucan Play it.
Toucan Drink it.
Toucan Love it.

I have decided that I like the ‘Toucan’ name best and the idea of the Koala advert best, I am going to mix both ideas together to create
one idea. I am going to use the name toucan but keep the concept of the music festival advert. The can is going to sponsor a music
festival, this idea will be really effective and good towards my target audience, because they will be interested in the drink before they
even see it because it works like a hypodermic syringe theory, because other people their age are drinking it at the festival and really
enjoying it they will immediately think they will think the same and really like it, as well with Oliver Heldens being a celebrity
endorsement this will also encourage them.
Colours
Breeze – blue, green, yellow
Twist – orange, pink, yellow
Poster Advert Ideas
The can will be placed in the middle of the page with a Toucan flying. It will be a really colourfull poster with a lot of fruits and flowers to
make it look tropical. The poster will not be overcrowded too much though because I think that brings the attention off the can and onto
the things in the background rather then the foreground. I have researched into tropical drinks, as I have not seen or heard of any energy
drinks that are tropical, and I have come across Rubicon which includes some of the ideas I have for my own, that it is very colourfull and
fruity.
Target Audience
My target audience will be both genders, but because I am making different drinks out of the one name like ‘twist’ and ‘breeze’ one
might be more target at one gender then the other. For example breeze is going to be more blue coloured based which a boy would be
more attracted to. Women do not usually mind what colour the drink is but men do. For example men are targeted at drinking Lucozade
and they brought out a ‘pink lemonade’ one and the bottle is pink, therefore women are attracted to it, however, a man would buy a
different flavor because they do not get attracted to that certain colours. My drinks will hopefully be attracted by both because I want
both genders to be interested.
The audience will be young and aged between 16-25 because these are the people who usually go to a shop to buy an energy drink and
usually are the type to go to music festivals each year and be interested in the latest music. Whereas people above this age do not usually
like the thought of energy drinks and the ingredients included., they have usually also grown out of music festivals or have lost interest
because they simply do not have time to take of work to go to them.
The audience will be middle- low class because higher class will usually buy more healthy drinks or more expensive, these people are also
not really the type to be interested in the certain type of music at festivals as well as attending them.

Font/Colour Scheme development
The first one I saw on the left was a brush type font, I liked
this one because it looked different and I think it would look
really nice on the can and blend in with the theme, although
I do not know whether it will blend in to much and not stick
out, I might have to do something with the colour to make it
stand out more.
I really liked this font because I thought it would fit nicely
with the tropical theme again, although it is quite
stereotypical in the sense of associating it with a tropical
theme, however this could be a good thing because it will be
easily remembered.
I thought I would look for a few more simple fonts also.
This font reminds me of a paint brush, it looks like the
lettering has being painted which reminds me of tribes. I
think this would look nice on the can as well.
This is my least favorite out of the 5 because I
think it is to simple and would look boring
compared to the rest, but I am going to keep it to
see what it would look like when placing them on
the can.
I like that this one is simple but still has a
remembrance to it, I would remember the
font if I saw it somewhere else, which I
want people to do.

I like both of these colour
schemes because they
match the other name I
am giving them both
which is Toucan Breeze
and Toucan Twist. The
twist colour scheme will
be the warmer colours
and the Colder colours
will be breeze.

This will be my font that I use for the ingredients
and smaller text on my cans of Toucan. The
colours will also be the darker colour of my colour
scheme. This is because they stand out more with
the darker colour but I don’t want them black.
These were the two darker colours of the colour
scheme, however, I prefer the pink colour even
darker because I think the bright pink will look to
harsh.
Breeze and Twist will be in this font that I have
chosen and this colour. I like the font because it
fits with the other fonts and is still different from
the main title. When Twist and Breeze is placed
below toucan it will stand out because of the
different font type. The fonts are quite feminine
which may make it more of a girl drink, however I
am still going to include males in the advert and
pictures.

I think the colours work nicely together and the text fits with the main body
text. The two different cans will be the same design but with both different
colour schemes. I aimed the breeze to suit the male audience more and
the twist to suit the female audience more, however they’re still targeted at
both genders. I might have to change the colour of the Twist and Breeze
when it comes to choosing my background colour because they may be to
similar.

Product packaging development
Placement ideas

Use this space to document your product development.
There should be lots of variety here.
You can produce mock ups and flat plans.
You can test different designs.
I like these colours and designs best out of the others I was trying out. The colours work together nicely and
were similar to the colour scheme I originally came up with. I made the background blue lighter because the
main text didn’t stand out with the harsh background. These designs are only basic and do not yet include
the slogan, ingredients and nutrition information.
After designing the different layouts I decided to choose one but when designing the Twist can also I
decided to change the fruit and made the breeze lemon and lime and the Twist Orange.

I have narrowed my layouts down to both of these ones, I wanted to see how it looked on the
can so I placed the flat plan ideas onto the can. I created the flat plan by using to rectangles to
place ideas in that would be around the can and the little box is for the writing on the back of the
can, mostly including the ingredients. This gave me a rough idea of where to put everything. As
you can see you can only see the front of the can so it is a good idea to produce the flat plan so
you can add more stuff round the edges.
I like this design because there isn’t a lot of white space, it is filled up nicely of the main image
and the pictures of the ingredients (fruit) the colours also work together really nicely. Blue is for
the name of this Toucan can (breeze) and the oranges work nicely with the beak of the Toucan.
I do not like how the Toucan doesn’t really blend into the can like the oranges do and the colour
blue I have layed over the top, but when I have more time to spend on the end design this
would out better.
I like the flat plan and can design of that layout because the toucans beak goes round the main
text, but from the front of the can it doesn’t look that good because of the beak so I decided to
text what the toucan looks like underneath the main text and it also works nicely there.

development I thought lemon and lime worked better with the breeze drink
because of the colours and orange worked better with twist
because of the same reason. I like how their isn’t much space left
to fill because I wanted a drink that had lots of colour to fit with the
theme tropical. I do like simple energy drink cans but I didn’t want
my product to be like that. A simple one with a tropical theme
sounds boring and I tried it and didn’t like any design. I came up
with the slogan ‘revive yourself’ and added them to the flat plan
because I thought it was simple but effective. Its short which
makes is easy to remember but also fits with the advert ideas of
giving you energy to stay up at festivals, which is reviving yourself.

Storyboard development
Use this space to document your storyboard development.
There should be lots of variety here. The more options you look at now,
the better your final piece of work.

Task 6: Advert Development
What I did:
The first thing I did was find an image that went with my theme
‘tropical’ I wanted a beach picture because I thought it would look
good behind my can. I think it worked well so I added the slogan
below the can. This still looked quite plain and boring.
I then added the scan code for mobiles to get quick access to our
page on face book to the bottom left, they usually go in one of
the corners of the page. I also added the hideout festival logo
because my drink sponsors there festival and I wanted the
audience to be alerted to this as well. After I added both of these
I realised that there was a lot of work at the bottom of the advert
and not the top so I repositioned the slogan to the top of the
page.
I wanted to add more text onto the page to make it more
interesting and have more for the audience to look at so I
changed the sponsoring position to down the side of the hideout
logo. I decided to add ‘Introducing… Toucan energy’ but the text
didn’t stand out very well so I put a low opacity rectangle below
it. I still wasn’t happy with the pink because it stood out to much
among everything else so I changed it to a light yellow. I then
blurred the edge of the box slightly because it blended in more
this way.
Another thing I changed because it didn’t stand out enough was
the slogan. I put a light blue stroke around it so it didn’t look like it
was behind the background image, because it did before I
changed it.

Task 6: Advert Development
I changed around the text in the yellow box around the page but
it didn’t look as good as the bottom because it didn’t fit properly. I
then just moved everything up slightly so the whole page was full
and then I was happy with the final piece.
I have seen adverts like mine that inspired me to do a realistic
background, such as Tropicana, which was also a tropical drink
so I researched into it because it would really help mine look like
a professional advert.
The Tropicana advert ad a background of a sunset landscape
with tree’s surrounding, which is similar to my beach
background. There's is more simple which much less text which
is good and effective but I thought a good advert needs to have
a scan code in because the product is then more known and the
word about It spreads on the social networking sites. I also
thought adding the bit about hideout will be beneficial towards
my audience because it will not only tell them it sponsors hideout
it will also suggest that it is a drink for that certain target
audience and as soon as the logo catches their eye it will
immediately make them want to know what's sponsoring them.
Strengths and weakness’
What I like about my advert is that the colour scheme really suits
the advert and the product, they work well together. It took me
along time to come up with the colour because I think this is
really essential to get an audience interested in the product
because the first thing you notice when you look at a piece of
paper is the colour of it.
The slogan on this advert doesn’t catch your eye, however I
have made the advert quite busy and interesting for an audience
to look at it, which will usually make them read the advert so this
is a huge problem but is something that I could try alter and
change more.

I liked the idea of the background being tropical on my first advert so used that idea for my
second advert. I didn’t want them to look to different though because then they would not be
recognised as the same product, so for now I have left them the same but with a different
background, both still tropical but a different colour scheme to suit the audience. Twist is for
more of a female audience and Breeze is more of a male audience.
I do not like how ‘Revive yourself’ is blending in with the background and does not stand above
it enough. I liked the colours though because they were the same colours as the first advert but
switched around so that the stroke was pink and main colour was blue and on breeze the stroke
was blue and the main colour was pink.
The background colours are strong as well so that the can doesn’t stand above it enough. I
might either blur the background slightly or alter the colour balance.
I don’t like the white boxes at the bottom of the advert I think that they ruin the overall colorful
and tropical effect that it gives of. I might still keep the ‘hideout’ logo but delete the rest of the
writing that the white box contains and get rid of the white box. I might also see what it looks
like without the scan code and just add a face book and twitter icon for audience interaction. I
will do this to the other advert also because I want them to look similar so they are recognised
as the same but different so they aren’t to similar and boring.
Another thing I could improve is making the can in line with the bridge because it is slightly off
and doesn’t look very good.
I changed the boxes at the bottom so that there were not white and instead of the scan code I
placed a twitter and facebook icon, I think they look butter but now the hideout logo doesn’t
catch your eye, which it did before and I wanted this to happen because it was an essential
thing for the audience to see first because the audience I am looking for are people of the age
group and interest as people that go to this festival, so when they see the logo they are
immediately interested, so I think the white background might be essential.
I also changed around the placement of writing to see what worked best and what didn’t. I
moved the twitter and facebook icons to the top left of the page and moved the hideout logo to
the middle. This helps the logo stand out more than it did but still not enough. The icons at the
top are hidden and they ruin the effect of the slogan and make this less noticeable. So I think I
might stick with the original layout but change the writing.

I decided that I wanted to try out something that looked more simple,
without a busy background like my other two ideas. There are not a
lot of ideas I could come up with without the page having to much
white space so I thought of having fruit on the page to fill up some
space. This idea actually worked out well and as you can see from
the image on the right, there isn’t a lot of white space. I added a
gradient to the bottom of the page as well to add the two audience
parts into the advert but also added it to fill up a bit of white space
and make the page more colourfull which is what I intended to do
from the beginning.
I like this idea because it is nice and simple but it does make you
immediately think that it is fruity and tropical still, as well as my other
advert and everything on this advert catches your eye and stands
out. Whereas with my first idea some of the text wasn’t noticeable
because of the busy backgrounds.
The thing I do not like about this advert is that it reminds me of a smoothie advert like innocent because they contain mainly
fruit they usually have fruit all over their adverts. However I did do some research into fizzy drinks that contain fruit flavours like
Rubicon and they have fruit on their adverts also, so this actually isn’t a big problem. There are no energy drinks that are
usually fruit interpreted but I wanted mine to be different from the rest of them, this way people will want to have the drink
because it is something new. Whereas Red Bull and Monster and similar and people have tasted these sort of energy drink
flavours, but my advert itself suggests that it is different just from the pictures.
The strengths of this advert are the colour, which makes us assume that it is fruity and healthy, unlike ordinary energy drinks. It
also suggests that it is ok for children under 16 and pregnant women, which it is because it is slow releasing energy and not to
high in caffeine. Another thing I like about the colour is that as soon as you turn the page you want to see what the advert is
about because colour to the target audience I have is essential. Another strength is that you can see everything clearly and it is
a neat presented advert unlike the other one I produced which is really busy. A weakness of this advert was at first the white
background which I have changed to a very light blue which is hardly noticeable but it makes it look better because the white
isn’t to harsh. Another weakness is the can looks like it’s been placed there because there isn’t room anywhere else on the
page, I think this would improve when I have my can designed properly and I have used the correct tools to fit it into the page
correctly, for example the blur tool round the edge so that the edges aren’t to harsh.

Task 6: Advert Evaluation
You should evaluate your final piece.
What are the technical qualities of your work?
The technical

Task 6: Advert Evaluation
What are the aesthetic qualities of your work?
Are there opportunities for further development of your work?
Are your final pieces are fit for purpose?
What areas of planning and development worked well?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.

Task 7: Product Development
Use this to record the variation and
progress of your product packaging.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

Task 7: Packaging Evaluation
product?

Task 8: Web Banner Development
progress of your web banner.

Task 8: Web Banner Evaluation
product?

Task 9: Storyboard Development
progress of your web banner.

Task 9: Storyboard Evaluation
product?

Design pro forma

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