3. A clothes store
•What a great impact the pictures of beautiful people in the window have on people
walking by!
•The perfume in the air
•How uncomfortable the visible security makes me feel!
•On the display table and at eye level are the main products (shirts&pants)
•The people who actually buy the merchandise are GROWN-UPS (above 30),
all the highschool and college students always present are in fact just window
shopping.
• the salespersons fit the Less visible security
image of the store Catalogue with all the products
(young, thin, cool, good-looking)
4.
5. Perfume and make-up store
•At eye-level I found the medium price products and on the other shelves
the most expensive right beside the least expensive
•The sales persons said if there is something she could recommend me
•The music is cheerful and pleasant
•There are no doors, just security at the entrance
•The salesperson was using the products
•The least accesible products were the ones for men
A guide to make-up for beginners on posters,
arrows around the store, magazines, flyers
6.
7. Gifts&home design store
Baskets for merchandise at the entrance
In front and at eye-level: ordinary products (candles,
special events: Halloween)
There were little flyers hanging from the ceiling
The mixture between light and shadow
Near cash register: products for packaging
One sales person was grumpy
The prices were also in the window
Sell Romanian and local merchandise
Have a moving window display
8.
9. Natural food and supliments
The interior design was white and green, projecting the image of ”clean
and natural ”
Pictures of therapeutical flowers
No music
No particular smell
The stores magazine
The products were organized on categories
The salespersons had uniforms
Campaign of testing blood pressure and other
things in the store
10.
11. Book store
Most of the furniture is made of wood
Posters of different cultural events taking place in the city
The colors are brown, dark green
It is quite dark inside
The salespersons match the image (smart)
There are different products (DVDs, gifts) between books
The prices and the security are not visible
In the lest accessible places: fantasy and soap opera books
Places to sit and read or discuss
Project book and movie trailers
Give out reading glasses or magnifing glasses
