The document discusses plans for a music store called M.A.F.I.A that will sell music, fashion, and art from independent artists. It will give indie artists a place to showcase and sell their work. The logo uses simple black and white colors and letters to represent the brand's focus on letting the creative works speak for themselves. The company culture will support independent artists by displaying their art and music in the store and hosting live performances. The mission is to give aspiring independent artists a chance to influence the world through their creative works.

1. Jalesia Offer

2. Brand Name : Background
M.A.F.I.A. is a music store dedicated to selling music, fashion and art
from independent artist. Coming from a city like bal timore i see So
much great talent get overlooked and I want to open a store
where independent artists can place their work and build
awareness. I’m building not just an opportunity for me but an
opportunity for indie artist to be seen and heard.

3. Brand Name: Pros and Cons
The strengths this name possess is its uniqueness and its
creative meaning behind it (Music Art Fashion Independent Artist).
The word M.A.F.I.A. is a reall catchy word.
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One concern with the name is when people hear or see M.A.F.I.A
they will think of mobs but when they find out the creativity
meaning behind they will be like WOW that’s creative.

4. Brand Name: Protection
There are many companies
named MAFIA but none with the
same meaning behind my
company M.A.F.I.A. Most of the
MAFIA brands refer to mobs not
music.

5. Logo: LaWs
The Law of Shape is horizontal
The logo utilizes a white font and black background because M.a.F.I.A.
wants the products to speak for itself.
The color black represents luxury, mystery, and sophistication.
The white helps represents purity and innocents

6. Law Effectiveness/ Wordmark
This logo is very effective because it simplicity and the
uniqueness and creativity behind the meaning of M.A.F.I.A.
Wordmark suited this logo best because the logo is just letters and it
has a stylized font.

7. Logo: Brand Reflection
The logo reflects my unique brand because it gives it a cool, futuristic,
artistic and creative look that represents the brand perfectl I want
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my brand to speak for itself.

8. Logo: Competitor
The design for the logo is simple, it uses the colors orange and blue with
orange representing creativity, energy and warmth and blue
representing leadership.
The logo has F.Y.E. As an acronym that is very catchy and creative. The
logo informs the consumer on what the brand is an entertainment store.

9. Logo: Inspiration
NIKE logo is a inspiration to me because its simple and I feel like
NIKE is expressing that their brand speaks for itself and
wants their customer to believe in the brand. I also like the
mystery being Nike’s logo you never no what to expect but
the alwa seem to meet consumers needs.
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10. Corporate Culture
M.A.F.I.A. will be a store providing consumers with music,
art, and fashion from independent artist at an
affordable price. The company will also being having
Open Mics nights for the community to come out, relax and
enjoy some great performances.
Our vision is to provide independent artist a place to put their music ,
art, fashion and an opportunity for independent artist to be seen
and heard.
Independent Painters, Drawers and Furniture designers will
design the store. M.A.F.I.A. is reall dedicated to supporting
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independent artist in any wa we can and that’s by showing
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off their talents.

11. Mission Statement
To allow aspiring independent artist a chance to shine and influence the
world in a creative way.
The Mission statement will be placed over the register and in the middle
of the store to remind our customers and employees the main reason we
are in business right as they enter the store and before they leave the
store. Also to let them know that they are supporting a good cause.

12. Tagline :
Its more than just the M.a.f.i.a. its our lifestyle!
The tagline is very effective because it let’s our customers know its
more then company, it’s our passion, its what we live by and it shows we
are dedicated company. With our company tagline we want to build trust
with in our consumers and we want this to be the first place come to for
exclusive music, art and fashion.