Design pro forma

Design for Advertising
Developing, producing and evaluating

Initial Ideas
1) Charities
Would send a percentage of the money made from the drink to charity each year
Support charity events such as Race For Life
2) Sport
Sponsor sporting events
Based around fitness and the gym
Expert Power.
3) Music
Sponsor Music Events/festivals
Star power
Adverts based around music
4) Tropical
The drink will be tropical and refreshing. For example to ingredients will be fruity like pineapple and melon.
Bright summery colours, flowers and palm trees will be on the advertising and packaging.
It will be Carrabien/ Hawaiian based
The Target audience will be young people and be a wide audience because it will have no specific gender
Suggested names - Toucan?
5) Animals
Will include a fierce animal, such as a tiger, which will suggest that the energy drink makes you strong, fierce and fast.
The audience will be a Male audience of a young generation because males will be more likely to be interested in the fact
it makes you strong.
The drink will be organic, which will be surprising considering the name which will make people want to try it.
A percentage of the drinks intake will be donated to a animal charity every year
It will include Star power and music. A song will be made up for the drinks name.
Suggested name - Tiger Tiger?

Copy/Script development
I have decided upon the Tropical Themed energy drink I came up with, this is the one I liked most out of my other 3 ideas (sports drink,
animal based drink and music drink). The tropical drink is the one I had most ideas for and looked the most appealing to myself, and
because I fit within the target audience I chose than that suggests that the target audience will be interested in my drink.
Name & Slogan
The names I have come up with for the tropical drink are:
Toucan – I think it is simple and effective. I do not like long names as such with drinks because when you are asking
for one at a bar for example its nice to keep them short and simple like ‘relentless’ and ‘monster’. I also thought it
would work well with the theme of tropical because the bird is found in tropical countries. It would also work nice with
the design on the packaging and on the adverts because I could place a picture of the bird next to the name with a
tropical background like a beach or rainforest.
Slogan – Toucan play that game. This is an interesting slogan that is a play with words, it works well with the name and
the advert idea.
Caribbean twist or Hawaiian breeze – These are both names that I thought worked with the tropical theme because
they both are places that have tropical aspects and are hot. They would also work nice with the colour scheme
because I could add bright colours around the name and a nice tropical background again.
Koala - I thought of this idea whilst thinking about the advert; I wanted the energy drink to sponsor music festivals
and events because the target audience is interested in going to these events in summer. But because the drink is
tropical I wanted it to be festivals abroad such as Hideout. Oliver Heldens is a very popular music artist and his song
called Koala is one of my favorites. So I thought naming the drink Koala would be a good idea because it fits with the
tropical theme and also the advert Idea of having Oliver Heldens playing the song in the advert and everyone enjoying
the festival whilst drinking the drink.
The name ‘Twist’ and ‘Breeze’ would also work nice against another name to be a different drink but for the same
brand. For example there is Lucozade sport, Lucozade revive and Lucozade energy. This would work nicely with Koala
and Toucan and their been a ‘Toucan breeze’ which would include more blue and green colours and include flavours
like pineapple. And ‘Toucan Twist’ which would be more orange and pink colours and would include passion fruit and
berries. ‘Koala Cola’ would also be and interesting one and would be cola flavoured.

I have my final names to choose from either ‘Koala’ or ‘Toucan’ and I have come up with Advertisement ideas for both of them.
TV Advert Ideas – ‘Koala’
For my advert I want it to be focused on Oliver Heldens performing his song in the music festival and one of the cans of Koala will be on
his DJ set, then the camera turning to focus on the crowd having a really good time and then someone opens a can of ‘koala twist’ and
someone else opens a can of ‘Koala breeze’ and then the song goes to the chorus and the camera moves up to show a birds eye view of
the festival and the can appears on screen.
After this happens it will say Koala Twist and then the slogan.
I really like the idea of this advert because it’s simple and effective, doesn’t say much about the drink but clearly shows that everyone
loves it, and because my target audience enjoys summer and festivals that happen throughout summer they will immediately be drawn
to the advert to see what product is being advertised in it.
The packaging for Koala would be very tropical with a picture of a Koala behind the title name. It would be blue and yellow colours with
surrounding beaches and tropical themes. I want the packaging to be very unique and easily recognized by the public so when people
see a certain colour or image they immediately associate it with the drink.
TV Advert ideas – ‘Toucan’
For this advert I want people to be going through a rainforest on a hike to find animals and they look really tired and have drank their
last bit of water. A toucan then flies over and drops a can of toucan down to a person and when they open it they really like the drink
and are suddenly refreshed. The toucan then flies onto a branch, winks at the camera and a voice says ‘Toucan play that game’ this
advert is also very simple.
The packaging for Toucan would be also very tropical but with a picture of a Toucan next to the name and the beak either with the
name on or surrounding the name, or maybe even between the top and bottom of the beak. The colours would be bright summery
colours, blue and yellow for the breeze and pinks and oranges for the Twist. However I still want the packaging to be recognised as one
brand ‘Toucan’ the packaging will include fruits on it and maybe a palm tree to suggest the tropical theme.
Slogan Ideas
Toucan Play it.
Toucan Drink it.
Toucan Love it.

I have decided that I like the ‘Toucan’ name best and the idea of the Koala advert best, I am going to mix both ideas together to create
one idea. I am going to use the name toucan but keep the concept of the music festival advert. The can is going to sponsor a music
festival, this idea will be really effective and good towards my target audience, because they will be interested in the drink before they
even see it because it works like a hypodermic syringe theory, because other people their age are drinking it at the festival and really
enjoying it they will immediately think they will think the same and really like it, as well with Oliver Heldens being a celebrity
endorsement this will also encourage them.
Colours
Breeze – blue, green, yellow
Twist – orange, pink, yellow
Poster Advert Ideas
The can will be placed in the middle of the page with a Toucan flying. It will be a really colourfull poster with a lot of fruits and flowers to
make it look tropical. The poster will not be overcrowded too much though because I think that brings the attention off the can and onto
the things in the background rather then the foreground. I have researched into tropical drinks, as I have not seen or heard of any energy
drinks that are tropical, and I have come across Rubicon which includes some of the ideas I have for my own, that it is very colourfull and
fruity.
Target Audience
My target audience will be both genders, but because I am making different drinks out of the one name like ‘twist’ and ‘breeze’ one
might be more target at one gender then the other. For example breeze is going to be more blue coloured based which a boy would be
more attracted to. Women do not usually mind what colour the drink is but men do. For example men are targeted at drinking Lucozade
and they brought out a ‘pink lemonade’ one and the bottle is pink, therefore women are attracted to it, however, a man would buy a
different flavor because they do not get attracted to that certain colours. My drinks will hopefully be attracted by both because I want
both genders to be interested.
The audience will be young and aged between 16-25 because these are the people who usually go to a shop to buy an energy drink and
usually are the type to go to music festivals each year and be interested in the latest music. Whereas people above this age do not usually
like the thought of energy drinks and the ingredients included., they have usually also grown out of music festivals or have lost interest
because they simply do not have time to take of work to go to them.
The audience will be middle- low class because higher class will usually buy more healthy drinks or more expensive, these people are also
not really the type to be interested in the certain type of music at festivals as well as attending them.

Font/Colour Scheme development
The first one I saw on the left was a brush type font, I liked
this one because it looked different and I think it would look
really nice on the can and blend in with the theme, although
I do not know whether it will blend in to much and not stick
out, I might have to do something with the colour to make it
stand out more.
I really liked this font because I thought it would fit nicely
with the tropical theme again, although it is quite
stereotypical in the sense of associating it with a tropical
theme, however this could be a good thing because it will be
easily remembered.
I thought I would look for a few more simple fonts also.
This font reminds me of a paint brush, it looks like the
lettering has being painted which reminds me of tribes. I
think this would look nice on the can as well.
This is my least favorite out of the 5 because I
think it is to simple and would look boring
compared to the rest, but I am going to keep it to
see what it would look like when placing them on
the can.
I like that this one is simple but still has a
remembrance to it, I would remember the
font if I saw it somewhere else, which I
want people to do.

I like both of these colour
schemes because they
match the other name I
am giving them both
which is Toucan Breeze
and Toucan Twist. The
twist colour scheme will
be the warmer colours
and the Colder colours
will be breeze.

This will be my font that I use for the ingredients
and smaller text on my cans of Toucan. The
colours will also be the darker colour of my colour
scheme. This is because they stand out more with
the darker colour but I don’t want them black.
These were the two darker colours of the colour
scheme, however, I prefer the pink colour even
darker because I think the bright pink will look to
harsh.
Breeze and Twist will be in this font that I have
chosen and this colour. I like the font because it
fits with the other fonts and is still different from
the main title. When Twist and Breeze is placed
below toucan it will stand out because of the
different font type. The fonts are quite feminine
which may make it more of a girl drink, however I
am still going to include males in the advert and
pictures.

I think the colours work nicely together and the text fits with the main body
text. The two different cans will be the same design but with both different
colour schemes. I aimed the breeze to suit the male audience more and
the twist to suit the female audience more, however they’re still targeted at
both genders. I might have to change the colour of the Twist and Breeze
when it comes to choosing my background colour because they may be to
similar.

Product packaging development
Placement ideas

Use this space to document your product development.
There should be lots of variety here.
You can produce mock ups and flat plans.
You can test different designs.
I like these colours and designs best out of the others I was trying out. The colours work together nicely and
were similar to the colour scheme I originally came up with. I made the background blue lighter because the
main text didn’t stand out with the harsh background. These designs are only basic and do not yet include
the slogan, ingredients and nutrition information.
After designing the different layouts I decided to choose one but when designing the Twist can also I
decided to change the fruit and made the breeze lemon and lime and the Twist Orange.

I have narrowed my layouts down to both of these ones, I wanted to see how it looked on the
can so I placed the flat plan ideas onto the can. I created the flat plan by using to rectangles to
place ideas in that would be around the can and the little box is for the writing on the back of the
can, mostly including the ingredients. This gave me a rough idea of where to put everything. As
you can see you can only see the front of the can so it is a good idea to produce the flat plan so
you can add more stuff round the edges.
I like this design because there isn’t a lot of white space, it is filled up nicely of the main image
and the pictures of the ingredients (fruit) the colours also work together really nicely. Blue is for
the name of this Toucan can (breeze) and the oranges work nicely with the beak of the Toucan.
I do not like how the Toucan doesn’t really blend into the can like the oranges do and the colour
blue I have layed over the top, but when I have more time to spend on the end design this
would out better.
I like the flat plan and can design of that layout because the toucans beak goes round the main
text, but from the front of the can it doesn’t look that good because of the beak so I decided to
text what the toucan looks like underneath the main text and it also works nicely there.

development I thought lemon and lime worked better with the breeze drink
because of the colours and orange worked better with twist
because of the same reason. I like how their isn’t much space left
to fill because I wanted a drink that had lots of colour to fit with the
theme tropical. I do like simple energy drink cans but I didn’t want
my product to be like that. A simple one with a tropical theme
sounds boring and I tried it and didn’t like any design. I came up
with the slogan ‘revive yourself’ and added them to the flat plan
because I thought it was simple but effective. Its short which
makes is easy to remember but also fits with the advert ideas of
giving you energy to stay up at festivals, which is reviving yourself.

Storyboard development
Use this space to document your storyboard development.
There should be lots of variety here. The more options you look at now,
the better your final piece of work.

Task 6: Advert Development
What I did:
The first thing I did was find an image that went with my theme
‘tropical’ I wanted a beach picture because I thought it would look
good behind my can. I think it worked well so I added the slogan
below the can. This still looked quite plain and boring.
I then added the scan code for mobiles to get quick access to our
page on face book to the bottom left, they usually go in one of
the corners of the page. I also added the hideout festival logo
because my drink sponsors there festival and I wanted the
audience to be alerted to this as well. After I added both of these
I realised that there was a lot of work at the bottom of the advert
and not the top so I repositioned the slogan to the top of the
page.
I wanted to add more text onto the page to make it more
interesting and have more for the audience to look at so I
changed the sponsoring position to down the side of the hideout
logo. I decided to add ‘Introducing… Toucan energy’ but the text
didn’t stand out very well so I put a low opacity rectangle below
it. I still wasn’t happy with the pink because it stood out to much
among everything else so I changed it to a light yellow. I then
blurred the edge of the box slightly because it blended in more
this way.
Another thing I changed because it didn’t stand out enough was
the slogan. I put a light blue stroke around it so it didn’t look like it
was behind the background image, because it did before I
changed it.

Task 6: Advert Development
I changed around the text in the yellow box around the page but
it didn’t look as good as the bottom because it didn’t fit properly. I
then just moved everything up slightly so the whole page was full
and then I was happy with the final piece.
I have seen adverts like mine that inspired me to do a realistic
background, such as Tropicana, which was also a tropical drink
so I researched into it because it would really help mine look like
a professional advert.
The Tropicana advert ad a background of a sunset landscape
with tree’s surrounding, which is similar to my beach
background. There's is more simple which much less text which
is good and effective but I thought a good advert needs to have
a scan code in because the product is then more known and the
word about It spreads on the social networking sites. I also
thought adding the bit about hideout will be beneficial towards
my audience because it will not only tell them it sponsors hideout
it will also suggest that it is a drink for that certain target
audience and as soon as the logo catches their eye it will
immediately make them want to know what's sponsoring them.
Strengths and weakness’
What I like about my advert is that the colour scheme really suits
the advert and the product, they work well together. It took me
along time to come up with the colour because I think this is
really essential to get an audience interested in the product
because the first thing you notice when you look at a piece of
paper is the colour of it.
The slogan on this advert doesn’t catch your eye, however I
have made the advert quite busy and interesting for an audience
to look at it, which will usually make them read the advert so this
is a huge problem but is something that I could try alter and
change more.

I liked the idea of the background being tropical on my first advert so used that idea for my
second advert. I didn’t want them to look to different though because then they would not be
recognised as the same product, so for now I have left them the same but with a different
background, both still tropical but a different colour scheme to suit the audience. Twist is for
more of a female audience and Breeze is more of a male audience.
I do not like how ‘Revive yourself’ is blending in with the background and does not stand above
it enough. I liked the colours though because they were the same colours as the first advert but
switched around so that the stroke was pink and main colour was blue and on breeze the stroke
was blue and the main colour was pink.
The background colours are strong as well so that the can doesn’t stand above it enough. I
might either blur the background slightly or alter the colour balance.
I don’t like the white boxes at the bottom of the advert I think that they ruin the overall colorful
and tropical effect that it gives of. I might still keep the ‘hideout’ logo but delete the rest of the
writing that the white box contains and get rid of the white box. I might also see what it looks
like without the scan code and just add a face book and twitter icon for audience interaction. I
will do this to the other advert also because I want them to look similar so they are recognised
as the same but different so they aren’t to similar and boring.
Another thing I could improve is making the can in line with the bridge because it is slightly off
and doesn’t look very good.
I changed the boxes at the bottom so that there were not white and instead of the scan code I
placed a twitter and facebook icon, I think they look butter but now the hideout logo doesn’t
catch your eye, which it did before and I wanted this to happen because it was an essential
thing for the audience to see first because the audience I am looking for are people of the age
group and interest as people that go to this festival, so when they see the logo they are
immediately interested, so I think the white background might be essential.
I also changed around the placement of writing to see what worked best and what didn’t. I
moved the twitter and facebook icons to the top left of the page and moved the hideout logo to
the middle. This helps the logo stand out more than it did but still not enough. The icons at the
top are hidden and they ruin the effect of the slogan and make this less noticeable. So I think I
might stick with the original layout but change the writing.

I decided that I wanted to try out something that looked more simple,
without a busy background like my other two ideas. There are not a
lot of ideas I could come up with without the page having to much
white space so I thought of having fruit on the page to fill up some
space. This idea actually worked out well and as you can see from
the image on the right, there isn’t a lot of white space. I added a
gradient to the bottom of the page as well to add the two audience
parts into the advert but also added it to fill up a bit of white space
and make the page more colourfull which is what I intended to do
from the beginning.
I like this idea because it is nice and simple but it does make you
immediately think that it is fruity and tropical still, as well as my other
advert and everything on this advert catches your eye and stands
out. Whereas with my first idea some of the text wasn’t noticeable
because of the busy backgrounds.
The thing I do not like about this advert is that it reminds me of a smoothie advert like innocent because they contain mainly
fruit they usually have fruit all over their adverts. However I did do some research into fizzy drinks that contain fruit flavours like
Rubicon and they have fruit on their adverts also, so this actually isn’t a big problem. There are no energy drinks that are
usually fruit interpreted but I wanted mine to be different from the rest of them, this way people will want to have the drink
because it is something new. Whereas Red Bull and Monster and similar and people have tasted these sort of energy drink
flavours, but my advert itself suggests that it is different just from the pictures.
The strengths of this advert are the colour, which makes us assume that it is fruity and healthy, unlike ordinary energy drinks. It
also suggests that it is ok for children under 16 and pregnant women, which it is because it is slow releasing energy and not to
high in caffeine. Another thing I like about the colour is that as soon as you turn the page you want to see what the advert is
about because colour to the target audience I have is essential. Another strength is that you can see everything clearly and it is
a neat presented advert unlike the other one I produced which is really busy. A weakness of this advert was at first the white
background which I have changed to a very light blue which is hardly noticeable but it makes it look better because the white
isn’t to harsh. Another weakness is the can looks like it’s been placed there because there isn’t room anywhere else on the
page, I think this would improve when I have my can designed properly and I have used the correct tools to fit it into the page
correctly, for example the blur tool round the edge so that the edges aren’t to harsh.

Task 6: Advert Evaluation
What are the technical qualities of your work?
The technical qualities of my work is the spray coming out of the can because this was
something that took time and a lot of work on Photoshop to complete. By making the
spray I got a stock image of water splashing, then I set the blending mode to ‘screen’
to get rid of the black background it had. I then gathered images of fruit (the flavours in
the drink) and placed it around the water to make it look like there is fruit coming out of
the can, which suggests that it is full of fruit and flavour. By blending the fruit into the
water I put some of it behind the water and some of it on top this then creates the
effect that the fruit is mixed in with the water.
The background of this advert was originally going to be plain because I was making a
simple advert to see what looks better because the other adverts I had produced first
were busy and had a lot of information on, but I liked the advert been busy, I thought
that it fit with my target audience better and they would be more interested in this;
for that reason I switched the background with a background of a beach, which fits in with my theme ‘tropical’ I then felt like
the background was taking your attention away from the can and the fruit bursting out of it, therefore I put a gaussian blur
on the background so that the foreground was more in focus and to your attention. I didn’t want the can to be in mid air so I
placed it on a wooden shelf that is situated at the bottom of my advert. This still needs a lot of work to make sure it looks
right and blended properly.
The other adverts I produced I really like also, however I thought the last advert I was working on had more technical and
aesthetic qualities which made me edge towards it more then the other 2. Instead of having 1 advert to develop I created
an advert and developed it to the best standard I could and then did this with 3 adverts, which worked well because it gave
me a decision to decide which one my target audience would be most interested in.
The advert is not yet finished and needs some major adjustments including switching the can with the real and finished
design. I need to make sure everything is perfect such as making the can blend into the advert and background properly
and also putting on the information and writing including the slogan, hideout logo and face book/twitter icons.

What are the aesthetic qualities of your work?
The aesthetic qualities of my work is the overall effect that is has. I like that the can is bursting out with flavour
and fruit and I like that it is in a tropical scene. My target audience is ages around 16-25 because my drink is
flavoured with fruit and gives of a good vibe whereas Monster is giving of a weird edge, hence the name, it is for
people only over the age of 16 because of the ingredients, this makes it so that pregnant and young teenagers
can drink it also, people under the ages of 16 can also have this drink it is just not specifically targeted at them. I
think this target audience will like my advert because the tropical scene immediately draws to your attention, as
well as the colour on the page, and everyone between these ages likes holidays and sun so they would want to
read the advert to see what it Is about. The logo in the bottom right is of Hideout festival which the drink sponsors,
hideout is abroad on a beach in Croatia which is very popular for the ages of 16-21 which fits in with my target
audience of this age and outgoing, fun people, which makes it so that when the audience see the logo they will
have a vibe that the drink will be something that they will like to try out.
The advert works well together giving that it is busy. Busy adverts work for a young audience because they like
colour and photographs. When an audience looks at a page they have the attention span of about 3 seconds, so if
they are not interested within 3 seconds they will turn the page (if the advert was in a magazine) I think that my
advert is interesting and will be read. This audience will also not want a lot of writing because this puts them of
looking at the advert, they are more interested in pictures. The only writing that is included within the advert is the
slogan and extra little bits, which is good because it doesn’t spoil the effect. The drink is for males and females
however the Toucan Breeze is slightly aimed more at males and the Toucan Twist is slightly aimed more at
females. The advert I am evaluating is of the Toucan Breeze because this is the ‘original’ drink and the Twist
would come out potentially after breeze comes out for about 6 months, this keeps an audience interested when
another product of the brand comes out.
Another thing I like about my advert is the sun in the background, it is very bright which brightens up the whole
advert and makes it look really nice and fit together well. The whole advert works well with the theme and is what I
wanted from the start of thinking about the advert. It took me a while to get to this advert because I produced a
few, but this was a good thing because it helped me think more about the audience and what I wanted the advert
to look like. All the adverts are similar in the sense they’re tropical and contain fruit but they all give a different
effect of.
I didn’t add the brand/drink name ‘Toucan’ to the page because I do no this it is essential because it clearly has
the name on the drink but not the slogan so I think that the advert only needs the slogan on the page.

Are there opportunities for further development of your work?
There is a lot of room to add more text and to change the advert around because this is not
the final piece. The advert needs the be blended into the background properly, this will be
done by using the blur tool on Photoshop and gong round the edge of the can to make it
more subtle and less harsh. The shadow below the can also needs to change and make it
so it looks more real then it is. This can be done by altering the colour and placing it in the
proper place. The slogan and extra bits of information need to be placed in their proper
places and tweaks for it to be how I want the advert to be. The can also needs to be
replaced by my final can design.
This is the advert I had least production time on, I could of changed around the background
more to see where it would look best because this is only a small crop of the actual full
picture as you can see from the top image. I liked the amount that it was blurred however,
because it made the foreground stand out more which is what I intended to do, the main
aspect of this advert was the can and the bursting water and fruit.
I could of also experimented with the position of the slogan because of the palm tree in the
background, however, because there is a stroke around the writing, it doesn’t actually hide
it, the background been blurred also helps this.
Are your final pieces fit for purpose?
My final advert is fit for purpose and fit with my target audience because it fits their exact
needs for an advert, which include; lots of colour, pictures, fun and also not a lot of writing.
This is exactly how I wanted my advert to turn out like. My other adverts also fit with the
target audience. However the advert with the fruit is good, and contains colour but I do not
think it fits with my theme of tropical and ruins the overall look I think, this is why I did not
choose this advert and carried on with developing the tropical backgrounds. I think that
advert gave the can a bit of a different audience as well and was aimed at mums and more
of an older audience. This is mainly because the background was white and the only colour
was from the fruits, which also suggests that it is healthy, which an older audience is more
interested in.
My advert is similar to the one on the right, even though It isn’t an energy drink. It is similar
in the sense that the drink is sat on something and the background is also blurry. This
advert I think is aimed at mums and an older audience to buy for themselves or children,
because it contains fruit and is suggesting It is healthy. I didn’t’ want mine to look like this
which Is why I haven’t used the advert containing fruit.

What areas of planning and development worked
well?
All of my planning and development ideas worked well because they
helped me decide what worked best for my audience and what looked the
most effective. They also helped me choose whether I wanted a busy
advert full of images of a more simple advert with a plain colour block
background.
By developing my work it allowed me to switch around the layout and try
out lots of different things and techniques. I changed around the page
orientation (landscape and portrait) to see which one worked best and
suited the images more. Some of them worked better in landscape and
some worked better in portrait. But without development you wouldn’t of
been able to see this. The fruit image worked better on landscape
because it was then able to go all across the page as shown and then
there was still enough room for the slogan and can, whereas the other
ones were able to fit on portrait. When I was developing my work I thought
that I was missing something from the advert that would make it better,
then I realised it was the can, it didn’t look right just sat in the middle of
the page. I thought it was boring and it is really common for a can jut to be
place on an advert and I wanted mine to be different. This made me
experiment around with stuff coming out of the can and things that the
drink can sit on, which Is when I came up with the water bursting out of
the can with fruit, I liked this idea because it gave me more to work with
and try out, which enhanced my skills on Photoshop more and also made
my advert look better. Development is a necessary thing when carrying
out work like this because if I had my original idea and didn’t develop it I
wouldn’t have my end advert.
Planning is also necessary because when you have the plan in mind, it
comes together really quick when placing your ideas into Photoshop.

What areas of planning and development could have
done with more work?
I don’t think there are a lot of parts where my work could have done with more
development, because every advert I produced I developed it so that I tried every
layout possible and made it as good as I could. There are little tweaks of the work
that I could of done such as blending the can into the background and placing
twitter and facebook icons in, other then this I am pleased with the adverts I have
done. I could have done my planning better by planning out how long I am going to
spend on one of my advert ideas and how long I am going to spend developing.
This way I could of produced my final advert In good time and developed this one
the most and make it as perfect as it could get. This didn’t happen because I spent
a different amount of time on all of them, this is due to the fact that some of them
were more simple to make then others were. Next time I have work like this to do I
need to produce a schedule on how long I am gong to work on something.
What effect did you think your development stages had on the
final product?
The development stages had a really good overall effect on my final product because I went
from such a simple idea to a more complex well thought about and structured idea that
contained more elements and things that would make the audience more happy.
I went from a very simple idea of a tropical background with the can placed in the middle and
writing around from a can placed on a wooden table with fruit bursting out the top and the
background blurred so that the foreground was more in focus. I took a long time in the
development stages to get to the nearly finished final advert idea.
Existing adverts also inspired me along the way to change and develop mine so they looked
more professional and like existing ones.
Even though the advert on the right isn’t an energy drink advert, just a fizzy drink, I liked the
idea of the tropical background, which made me want mine this way. Energy drink adverts
are usually aimed at males and are usually about strength or rock/ metal music, for example
relentless, rockstar and monster. Which Is why I wanted mine to be different and aim it at
both genders. Lucozade Caribbean crush and drinks such as this are really fun and have
good adverts that are aimed more at women, which also inspired me to make mine sponsor a
music festival, the festival isn’t taking part much in the magazine advert, but in my TV advert
it is apart of the advert.

Task 7: Product Development
I have created 2 designs for the front, side and back of the cans,
this way I have a choice between 2 on my final. By making 2 it
then lets me see what they would both look like realistically and
then it can help me decide on which one I prefer.
The first design was of the toucan at the side of the logo with fruit
splashing, I like this layout because the toucan fits nicely round
the logo and when you turn the can you can see it positioned on
the side of the can. This way the can is really busy with images all
around it, which I wanted, I wanted it to look colourful and exciting.
On the side of this can there is 2 more images of fruit, this way
there is a lot and more colour. The toucan is the right size on both
can images to fit perfectly. I also like the back of this can because
the information fits on it exactly and it looks neat.
The second design is of the toucan below the logo, this one looks
nice because it puts more attention on the fruit which will still be
situated around the can. The breeze text is positioned above the
logo on this design which I do not like because it looks like ‘breeze
toucan’ instead of ‘toucan breeze’. I decided on this design that I
wanted text on the side of the can because on the first design it
was all images. It looks nice and neat, however I wanted it to be
more images, so I prefer the side of the first design. The back of
this design also contains a bit of the fruit which I think ruins the
back.
I prefer the first design overall because the toucan looks better
when it is around the logo rather then below it. It looks out of place
when it is below the can. I like that there is more fruit on the first
design also.
I overall like the colour scheme of my designs because the
colours all work together nicely and contrast in a good way, it
makes the product look tropical and colourful which was my main
aim.

Task 7: Product Development
Use this to record the variation and
progress of your product packaging.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

Task 7: Packaging Evaluation
The technical qualities of my work are the images around the can because I had to make sure that they blended in with the
can otherwise they would of looked out of place, by doing this I removed all the background of the image by using the magic
wand tool, I then made changes to the blending mode to make it look like the images were on the can, because this way it
brings through the aluminium look of the can. I also did this with the can itself by putting a layer over the top and changing
the colour to my colour theme blue and set the blending mode to multiply. If I had more time to complete my production I
would of taken my own photographs of fruit splashing into water, this would of made my work better because I could of done
them exactly how I wanted and then most of the work could of been mine. It would of been hard to take a photograph of the
Toucan myself as they are not in England., however I do like the images that I found.
The fruit was originally going to be oranges on the ‘Breeze’ can but then I decided that they didn’t fit with the colour theme
of this can very well and would look better on the ‘twist’ can so I changed it to lemon and lime, which overall looked better on
the can. The water effect round them works very well.
I like the fonts on the can, they work very well with the theme and blend into the can very well. I made the back of the can
font the same as the ‘Lemon and lime’ font. The fonts are also the same as the ones on the advert so they are easily
recognisable. The nutrition information of the can is just a plain font so that it can be read easily.
There was not a lot that was technical about the back of the can other then I made the slogan at the bottom look like it was
going around the can so it looked more realistic. I found information about other energy drinks that were similar to mine so I
could alter them slightly and make mine similar. I used an organic energy drink that was suitable for children because mine
is. It was hard to make the back of the can realistic but I did my best in doing this by looking at other energy drinks though
rally.
The side of the can is similar to the fruit because it has half of the Toucan on and more of the splashing fruit, I did the same
with this fruit on Photoshop as I did with the fruit on the front and make sure there is no background to them and they're
blended with the can.

The aesthetic qualities of my work is the overall look that it shows, I wanted it to be shown as
very colourful and tropical which I think it does. The colour scheme was bright colours, mostly
cold ones for breeze and warm ones for twist. This way they both contain bright colours but
contrasting ones. And one is aimed more at the male audience and one the female audience.
This way they’re both tropical but aimed at both audiences.
I already know that Lemon and Lime is a popular flavour because of the 7up drink that is
popular, however mine has a different kick to it to give you that bit of energy, which makes me
think it will be a very popular drink. Twist flavour is orange which is the same flavour as tango
which is also popular. I think that showing the flavour on the can of the fruit indicates that it is
a healthy fruit based drink. I like the fact this drink isn’t very unhealthy like the other energy
drinks and fizzy drinks out there. Which suggests it will be very popular to an older audience
as well that thinks about there health.
I made sure that all my work on the can was lined up properly by using the rulers and grid
lines on Photoshop, this way it shows that I want to make it look professional and everything
is in place properly.
I like how the can is really busy full of images as well as the advert, it gives of the fun effect
and suggests who the audience is for really easily, it will also encourage the audience to drink
it well because they will like the advert and can design and when an audience likes both they
immediately want to try it out. The TV advert also helps with this as well because it is the
hideout festival which is for fun outgoing people.
The fruit on the front is very fresh and it looks tasty which is essential and looks really good
because if the fruit did not look appetising then this would make the drink also not look
appetising. It is very important for the can to look good because if it does not then the
audience will not want to drink it, that's why the packaging is very important. Think that my
packaging has worked out well and better then what I thought it would. I wanted it to be very
colourful which has worked out well.

Are there opportunities for further development of
your work?
If I were to develop my work further I would take photographs of the fruit
splashing in the water myself so I could get the exact image I want. This will
ensure that the right sizing is correct and there would be no background to the
image. I would also change around the layout to see what worked out best,
although I did do this a lot in production. The blending mode worked perfectly to
ensure the colour of the can was what I wanted it to be and the lighting and
aluminium affect came through perfectly on both twist and breeze.
For the back of the can I would change the writing so it looks like it is going
around the can more, which would make it look more apart of it, whereas now it
looks like it has just been placed on which doesn’t look as good. Like the picture
of this can for example, you can see that the writing goes around the can. I know
that mine is not real but I could of given it this effect to make it look more
realistic. However it doesn’t look to out of place which to slogan at the bottom
wrapping around the can.
If I had more time to develop my work I possibly would of created a banner
round the top of the can and either placed to logo in it or the flavour of the drink.
This way it would of been in a sectioned box rather then at the bottom of the
can. It was hard to decide the placement of writing because there was so many
images to fit around the can.
I like how my design is different from all over cans., most cans have the front
and side of the can the same. Including the name and slogan, possibly an
image. Where as mine is a big design wrapped around the can, which is different
and what I wanted. The Coca Cola can for example has this where It simply
has the logo twice and then the nutrition information on the back. Which works
well for some drinks but not with the effect I wanted to give my drink/.

What areas of planning and development worked well?
Planning and developing worked well overall because it took me a while to decide
which layouts I liked best so planning gave me a chance to make up some ideas
roughly and when it got chance to evaluate them a little it gave me the opportunity to
see which ones I liked best,, and when I chose the best layouts I developed them to
make them look there best and after evaluating on the final ones it then let me
choose which one worked and looked the best.
This made it a lot easier to do both of my cans faster because when I had finished
developing and completing my first can I used the same layout and fonts to create my
second can ‘Twist’ the only things I needed to alter was my flavours and my images.
What areas of planning and development could have
done with more work?
The developing of the back of the can with the nutrition information could have done
with some more work because it didn’t have all the information that most energy
drinks cans have including the little things like calorie intake per ** etc. Overall I think
I did the planning really well because I liked the overall look of the can and I think I
used the time well.
What effect did you think your development stages had
on the final product?
I think it had a really good effect on the final product because It gave me enough time
to develop the final layout and idea I liked to the best outcome it could of got, that’s
why there was not much to develop on what I have already got. The packaging came
out exactly how I wanted it to come out . The developing stages let me change
around the colour theme slightly so that the blending modes didn’t change the colour
to much and that the fonts looks appropriate.
Healthy energy drinks like
mine usually contain white and
bright colours whereas other
ones that are not so healthy
are usually dark and targeted
at men. I think mine has given
of the effect it is healthy which
is clearly seen by the
packaging because mine
contains bright colours and
fruit which is healthy. It also
has a friendly name and is
targeted at male and females.

Task 8: Web Banner Development
I decided to do a long skyscraper banner at 160x600 pixels. This is because I
wanted to carry on the idea that was similar to my advert, with the fruit bursting
out of the can along with the drink. I made the water coming out longer then on
my advert because it was a long banner so I thought it would look a lot better.
The animation that will happen is the water coming out and the fruit going up
the banner.
I wanted this one to be more simple then my advert. My advert had a beach
background but I thought this time I would keep it more simple and plain, but it
still looks effective because of the fruit and water.
I like how there isn’t any space left on the banner because I like the adverts to
be busy and full of colour to attract my target audience. This will appeal to my
target audience the same way my other advert does. They’re attracted to
colour and healthy things and this is exactly what the advert shows. Especially
because it is an animation and it is moving it will catch their eye whilst on a
website.
I did the same decide but changed it so it was a landscape banner instead.
This also works well with the same image, although it looks like the can is in
air. This still works well but I do not think it is as good as the portrait one, I
think it fits together and will look better up right and portrait for the animation.

The first thing I needed to do was turn of the layer visibility on everything
off except from the can so that on the first frame that was the only thing
that was showing. I needed to add more layers before I started to create
the frames because the water didn’t look realistic whilst coming out of
the can, so I needed to break up the water, I used a feather whilst
breaking up the water so it looked more real and less harsh. After I did
this I added a frame and changed the visibility on the first bit of water
and fruit to on. I repeated these steps until I turned all the visibility to
everything on. I made it so that there was no delay so that it ran as
smoothly as possible.
I think if I spent more time on it I could of made it a lot better and
smoother but this would of taken a lot of time. However I do like the way
it looks and I think that the target audience would be interested in buying
the drink if they saw this web banner pop up.

My second idea was of both of the cans on 1 advert to advertise both
flavours. I originally thought of them looking like they were sat on a
table reflecting the drink and them placed on the right, as you can see
from the image and the slogan next to them and name of the drink
above. I thought that this didn’t look right because of the different
colours. It was hard to do both drinks in one advert because they’re
both targeted at a different audience and the colours contrast each
other. So I decided to make it so they were both in the middle and the
title and slogan was above the drinks. I made the background a much
lighter blue because the darker blue looked too harsh and it didn’t work
with the ‘twist’ can. I like this advert because it is a lot more simple then
my others and it is different. It still fits in with the audience but it doesn’t
really have the fun and creative side to it that I have on all of my other
adverts. It looks professional and real but I prefer my first idea because
it is more creative. The animation on this web banner would be that the
Toucan title and slogan would ‘bulge’ onto the page every so often, so
this would attract the audience’s attention to look at it.

Task 8: Web Banner Evaluation
You should evaluate your final piece.
Are your final pieces are fit for purpose?
What areas of planning and development could have done with more work?
What effect did you think your development stages had on the final
product?
You should present your evaluation using a mixture of text and images.
You should use images of existing products for comparison.
I wanted the adverts to look more fun and creative, because
the healthy energy drinks that already exist look like they’re
target at females and probably an older generation that is
interested in a healthier energy drink. My target audience of
male and females ages 16-25 do not have an existing energy
drink that is popular and healthy. So this energy drink I
wanted to make fun and look really appealing to become
popular with this target audience

Task 8: Web Banner Evaluation
product?

Task 9: Storyboard Development
Use this to record the variation and
progress of your web banner.
Take lots of screen shots.
Use this space to comment on your work or
fill it with images with short annotations.

Task 9: Storyboard Evaluation
product?

Design pro forma

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