1. Unit 18 Evaluation
People in our group:
 Nathan Bland (ME)
 Luke Hall
 Will Mathews
 Tom Briggs-Rayner
For unit 18 we were set the task of creating a fake product and company there were
three choses of product that we had to choose from. Healthy cereal bar, healthy
gum or water. For are product we chose water because we had some good ideas for
a water product and company and also we knew that most people would choose
gum and they did so we wanted to choose water and do something different from
the other groups. So from that we set off to come up with a good name for are water
company or something that relates to water so that people and other company’s
would know that are company would be selling.
We came up with many company names such as: Parm Inc. and Black Shadow. For
our company name we chose Parm Inc.
Then we had to come up with our water name, these are the names that we came
up with: Tapton water, Yesterlagoon, Black lagoon and Riverside water. After
discussing it with each other we decided on the name Yesterlagoon we chose this
name because it sounds like “YES TO LAGOON” we liked this because it fitted in with
our theme and audience.
We also had to come up with a slogan to go along with our product name, we came
up with: Happy ‘n’ Stressless, Do more be more and Think-Drink-Achieve. The slogan
that we went for is Think-Drink-Achieve we chose this because we liked how it told
the consumers what it will allow you to do and achieve if you drink our water. You
think about what it is you want to achieve, you drink our water and then you’ll be
able to achieve it.
This is our Yesterlagoon logo.
We made the logo by combining the Y & L of the Yesterlagoon name to
create the main part of the logo. We made the background black so that
the logo would stand out and catch people’s eyes if they were walking past
etc. we made the “Parm Inc.” at the bottom of the logo this colour
because it represents the juicy tropical milk in the coconuts. We also spelt the Parm inc
wrong on porpoise because it made our company look individual and it will make people
stop to look just to make sure they didn’t read it wrong.
We used a program called Photoshop to create these logos

2. This is the logo for our company
I designed our company logo in Photoshop and made it a palm tree because we are based in
the Caribbean and it makes our company look lively and fun we also made the colour of the
writing on the bottom of the logo this colour because it represents the juicy fresh milk from
the coconuts grown on the palm tree.
The programs that I used
 Adobe Photoshop CS5.1 – For the logos.
 Microsoft Word – For all the word documents and research etc.
 Prezi – For our power point in our presentation.
 Adobe Premiere Pro CS5.5 – For the creation of our advert.
 Google – For collecting our research.
I think that I have improved greatly when it comes to designing logos and
pictures on Photoshop and can produce a great piece of work using it.
Using Prezi for our presentation was a little difficult because we hadn’t used
it much but after a while we got the hang of it again and produced a great
PowerPoint.
The same thing with the Prezi applied to premiere pro, once we stared
using it a bit more we got the hang of it again and were able to produce a
good advert.
Adverts
Print adverts-
This is the magazine that I made for our print adverts task. I chose to make the
magazine cover a beach with the sea behind it because our palm tree fits
seamlessly into it and I thought that it was a great way to incorporate our
company logo into the cover I also added our yesterlagoon logo into it.
Luke made the train advert he made his
in the same style of mine for the same
reasons I did mine so we could
incorporate our company logo he also
added our yesterlagoon logo.

3. Will created the bus advert and he incorporated
one of the pictures of our bottle that we took and
blended the whole thing into the sky he also used
our yesterlagoon logo.
This is Tom’s website banner. He used a picture that
we took of our yesterlagoon bottle next to a recycle
bin. This tells people that we support recycling.
Step by step Gide on how I created the magazine cover using Photoshop for our print
advertisement task.
Tools that I used:
 Move tool
 Rectangular marquee tool
 Lasso tool
 Quick selection tool
 Crop tool
 Eye dropper tool
 Brush tool
 Eraser tool
 Blur tool
 Smudge tool ALL THREE IN ONE TAB.
 Sharpen tool
 Text tool
 Ellipse tool
 Zoom tool

4. 1) First I made the base of the magazine
cover by adding a blue background for the sky.
2) Next I made the sand and the sea for
the base of my magazine cover and made the sand
ripples for were the bottle will be partially in the sand.
3) Then I added in the palm tree and the
water bottle which will have our yesterlagoon logo on
it.
4) I also added our yesterlagoon logo onto
the bottle because then people will have a better
understanding of what the magazine cover is about, we
also added in some birds in the sky to make it look a bit
more alive.

5. 5) Next I added in the Parm Inc. text
underneath the palm tree (it’s a pinkie white colour so
you might not be able to see it very well on the print
screen.)
6) Then I added in some clouds to fill up
the sky and make it a bit more believable.
7) Next I added in some more detail into
the clouds and the sea (you probably can’t see it on
this screen shot but it is there.)
8) Then I finished off the clouds because I
realised that one had a hole in it. Then I added in some
more birds to help make the sky more believable.

6. 9) After that I added our yesterlagoon logo
but removed the black background so it didn’t look too
out of place. I also added in our slogan “THINK-DRINK-
ATCHIVE” to go along with the logo.
10) Next I added in a barcode to make the
magazine cover look a bit more like a real one. I also
added some vital information to let the consumers
know that it will help restore natural electrolytes in
your body.
11) Then just to add a bit more detail to the
magazine I added in a yellow border across the top and left
side to help make it all stand out, I also made it yellow
because it ties in with the colours of our logo.
12) Last of all to finish it off I added in a little bit
of text that says “READ MORE ABOUT OUR NEW WATER
INSIDE” I did this to make it seem more like an actual
magazine covet and that there’s more information inside.
In conclusion I think that our advert and water banners/posters went very
well.