The student and their group created an advertising agency called "Hydra Advertising" to market a new product. They chose to create a bottled water called "Jeto" targeted at sports enthusiasts. They developed branding elements including a logo and slogan ("Release your inner champion"). They also created print and television advertisements to promote Jeto, filming a TV ad showcasing various sports. Finally, they pitched their new product to the class, receiving positive feedback. While the project was largely successful, the group noted minor errors in their TV ad filming they hoped to improve on.

1. Unit 18- Evaluation
For this unit we had to create an advertising agency and create a marketing campaign for
a new product.
Firstly we looked through a variety of print and TV adverts. We did this to gain inspiration
and knowledge of how a advertising company effectivley advertise their products to draw
in a big audience and to initially sell their product. I think that this gave us a huge start as
it gave us knowledge of what we were gong to have to do our own interpretation of. This
also helped us notice was was good and bad in an advert, which indicated we could avoid
bad factors in our advertisments to make our company soar. We also took a closer look at
advertising agencies so we could have abetter understanding of how they promnote
products but also insipired us to create a brand which would make us proud.
Secondly we came up with an advertising company name for our group. There were
several name ideas but after discussion we finally settled with the name ‘Hydra
Advertising’ named after the mythical creature. This lead us to create an effective slogan
witch was the following - ‘re-generating good ideas’ witch tied in perfectly with our
advertising name. This is because if a hydras head is cut off it would regenerate and grow
back stronger; this is effectively inferring mistakes in our company would lead to initially
stronger ideas. We then created a logo for our company we used mainly bold colours
including Black, Red and white, I think these were clever colours because they contrast
well together making our logoclear and easy to see, making our company more
noticeable to our costumerfan base. We also used a cartoon hydra to make it clear to the
viewers what our company is about.

2. After we had successfully created our Advertising Company we had to decide as a group
what product we were going to create out of the following choices.
 A new cereal bar
 A new chewing gum
 A new bottled water
We then all analysed the 3 products we could choose from and thought of positive and
negative factors of each product to see what one would be the most successful to create
and sell. After considering all of the product choices we decided strongly as a group that
we were going to make a new bottled water. We thought that water was the best option
as we had a lot of inspirational ideas for this certain product.
After we all decided as a group that we wanted to do the bottled water we came together
as a group to come up with ideas of what we could call our product. We all contributed
and put our own individual ideas forward of what we would like to call our new bottled
water. We put this in a table witch is below so each idea was clear and valid. After
considering all of each other’s ideas we came up with a final idea witch was ‘Jeto’.
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names
& Slogans
Ideas for colour
schemes
Positives about
their ideas
Negatives about
their ideas
Matt Holley
Wasser ( water in
German)
Red Having a foreign
name
Quite plain
Bad colour for
water
Georgia RT
Lagoon Blue and black Blue colours
Name
Sounds like a
holiday company
rather than a
water brand

3. Lily Curtis
Coral Pink/orange
(Peach)
Relating the
colours to the
name
Relates to water
Coral cuts people
and we don’t
want that image
Josh Brown ĵeto Blue/peach Ĵeto means release
in Esperanto-
meaning to the
name and it sounds
fluent like flowing
water
May need
research on the
language
Final Chosen
Name
Final Chosen
Slogan
Final Chosen
Colour Scheme
Who will your
target audience
be?
Any Other Final
Decisions
ĵeto Release your
inner champion
Blue and read
(bold colours- of
a champion)
Sports enthusiasts Unique label
design
‘Jeto’ was our final decision on what we were going to call our bottled water. Jeto means
‘release’ in Esperanto. We all like this as we think that this was the name that would
sound and look the best on new bottled water. We also believed as a group that this
would work well because it would help us also create a slogan that would be catchy for

4. our audience. We then decided that our slogan was going to be ‘ Release you inner
champion’ This slogan worked well with our name ‘Jeto’ as the meaning of the name is
contributed in the slogan.
The after we had reached our name and slogan
we then had to take in to consideration that
there were already existing bottled water’s
available on the market. So we all researched a
different on that had already been produced.
There we a variety that we could have chosen
from however the one I was most interested and
ended up doing was ‘Evian’. What we had to do
was look and research about theirproduct as
these were classed as rival brand. We looked
thoroughly through information about them to
see what they were doing to sell and advertise
their product to see what we were going to do differently to our rival brands to make our
product betterand more appealing to our consumers. This also helped use gain some
inspiration in what we could do for ourproduct using them as a sort of guideline. We
looked at their print adverts and analysed them this was also a useful bit of information as
this helped us indicated things we could do differently to rival brands to make out product
unique to others and more appealing to ouraudience. It was also inspiration giving us
ideas of what we could do when it came to us making out own print adverts for our
product.
After doing this research we then went on to doing more on
our actual product. Firstly we knew that we were going to
have to make a logo for our new product this was a hard part
of the process. This was a crucial part as this is what the
consumers were going to see the most meaning we had to
make something that was going to be appealing to our target
audience making sure that people were going to like it and buy
our product. So to dothis task we started by all making our
own individual logos (As you can see on the left). After we had
all finished our own logos we came back together as a group
and looked and took in consideration everyone’s ideas. After
we looked at the positive and negative featured of every ones
logo we had to come to a decision of witch one was going to
be the most beneficial for our product. We decided that we
were going to use Lily’s logo (The top one) for our final logo for

5. our new bottled water. We chose this logo because we thought this was very eye-catching
and was going to get the attention of our audience. This was because she had used very
bright contrasting colours witch made the logoand name of the product stand out.
However we then done a final addition to the logoby adding a ‘runner’ silhouette to the
top of the logo so that it would indicate our target audience.
Talking of target audience we then decided that we were going to have tohave a target
audience that our new bottled water was going to be aimed at. We all had a group
decision and we all came to a conclusion that the best
target audience for our new product was to do a drink
that was aimed at sports enthusiasts. We chose this
because we all were confident with this type of drink
and we all had good and well developed ideas already
that would work well with this type of genre. We tried
to use all types of people in our target audience
including all races and abilities. This was so that all
people would be interested as it is aimed at them.
We then created our own print adverts for our own product. We were all assigned
different roles to produce print adverts for different things including:
 Bus advert
 Tube advert
 Magazine advert
 Website advert
We then produced one each for one of these options. We tried to make ourprint adverts
bright coloured and eye-catching, this was to allow that people passing by or seeing these
print adverts will be engaged by the advert making them interested and motivated about
the new drink. This will then lead to them telling other people and wanting to purchase
the drink.

6. TV Advert!
After completing the print adverts we then went on to deciding what we were going to do
for a more interactive advert for example a TV advert. We came together as a group and
decided what ideas we all individually had for the TV advert. After we had all contributed
and shared our ideas we combined them togetherto come up with one ideas of what we
were going to do for our actual TV advert. After deciding we were going to produce a TV
advert that is based on sport we went out as a team to look for suitable locations that
would work with the target audience and style of our drink for example we went pot
place including:
 Basketball courts
 Tennis courts
 Fields
 Tracks
These were all very suitable locations for our advert to be filmed as the atmosphere of the
locations fit the atmosphere and type of our drink/ target audience.
After we had successfully decided what locations we wanted to use when then came
together to create a storyboard for our advert. We made one of these so that we could
get down the ideas we wanted to do in our music video and what variety of shots we
were going to use. This was a very beneficial task to do because this kept us on path of
what we were doing acting as a sort of a guideline making sure we create an advert that
was going to be good for the audience to watch and attract them to being a fan and buyer
of our drink.
We chose to contribute a lot of sports
in our advert mostly basketball because this was the sport that we were most confident
about filming and we had all the facilities we needed to do this sport in our school. This
was a very good idea because it worked we’ll with the product we were approaching to
sell as this contributed to our target audience massively.

7. Filming
We then came to having to consider filming our actual TV advert. Lily a member of our
group was the main camera operator. Georgia also contributed with the camera work
also. Me and Matt were the cast in the video this was a fun part of the project as we
thought being able to film and make our own TV advert was very interesting and allowed
us to have freedom in what we wanted to produce. Whilst filming we all put in small
alternations and suggestions witch we individually thought would enhance the quality of
our TV advert. During the duration of filming our Advert we made sure that we used a
variety of different shot types as this makes our advert more professional. We also used
different locations that linked in with the target audience of out Drink witch was a stort
filled atmosphere.
After we had filmed all the clips we need to make a successful TV advert we went on to
the program Premiere Pro to put them togetherand edit ouradvert. Georgia and Lily took
care of the editing whilst me and matt started arranging ourpitch. As a group we were all
extremely pleased with our final TV advert because it shows the audience exactly what we
wanted it to. We think that the advert runs smoothly and looks professional. We also
made sure that we used a good song choice in our advert because we wanted the advert
to me memorable to the audience. Overall our advert was a success and it helped as we
were well as a team to get the task done. However there were a few issues with when we
came to watching the video at the end because we realised that when we were filming I
was wearing two different tops in different clips this made our video lookslightly
unprofessional. To prevent this from occurring next time I will make sure that we are
more organised and we bring the same props each time to enhance the quality of our TV
advert.
Pitch!
Next we had to organise a pitch that we were
going to perform in front of the class to try and
sell and inform the audience about our new
product. We created a simple PowerPoint with
all the information that the audience would
have to know about our drink to be interested.
The fact that we used a simple PowerPoint was
to ensure that all people watching knew the
purpose of our drink. We then just spoke to
class and told them what are drink was and
why it is unique to other rival brands. There
was a few issues due to the fact at parts we
had to improvise our pitch as one of our team members was absent, but we managed to
make no mistakes making us look professional to our future customers. Due to the fact we

8. had rehearsed lots we spoke fluently and confidently making we look more professional.
After we had explained our new product we received positive feedback from the teachers
and the other class members. This made us all very proud of our work as a team. To
improve the pitch even betterwe will ensure that we have the full members of our team
present to allow all information is covered.
Overall I believe that this unit was very successful. This was due to the fact we all put full
contribution intothe project and worked well as a team. We all had input on making our
advertising company and our new product ‘Jeto’. We think that ourproduct came out very
well and very professional. We also were able to fit all of our hard work into the deadline
and we didn’t have to rush witch indicates that we were well organised as a team. Each
member of the group put in the same amount of effort and quality hard work witch
allowed our final product to me a better quality. If we had to make any changes next time
it would be in the filming stages of our project as we had a few minor errors witch could
be easily prevent in future projects. This has been a very enjoyable unit and I have learnt a
lot more about advertising for upcoming future events.