Further construction of mag advert

1. FURTHER CONSTRUCTION
OF MAGAZINE ADVERT

2. Above is my last edit of my magazine
advert. Since gaining feedback that the
two fonts don’t work particularly well
together I have decided to use the font
‘Gill Sans Light’ as I think it looks cleaner
& more professional. I have also used
this font on my digipak for the album
name, so I will carry it through for a
continuous house style.

3. Here I have experimented with the
placement of the main title ‘FLUME’.
Since gaining feedback from my
peers, I have decided to edit it so that
‘The Debut Album’ & ‘OUT NOW’ are
placed nearer the bottom of the page
so that the top isn’t so text heavy. I
also plan on making ‘Spotify, CD, &
Vinyl’ smaller to make room for the
larger text as well as moving Siobhan
upwards on the page.

4. This is quick flat plan edit I
produced whilst editing, as I
need to move Siobhan further
up the page so that there is
room for the larger text. As the
image is originally a landscape
image, I had to physically add
on a block to the page so that
it wouldn’t distort the page. So,
I took the image onto
photoshop & as you can see
below I used the cloning tool to
create a similar image below
where it finished.

5. Here I have edited the style of
font that I may use, as well as
the gradient. I have included
the purple gradient to allow the
text to stand out well, as well as
connected to the purple of the
title fonts.
Here you can see I have played
around with a bold font, a light
font and also two texts lined up
slightly differently to gain a 3D
effect. Personally I think the
middle image works well, as all
the fonts here are the same and
this then continues an
established house style
throughout all ancillary
products.

6. Here I have experimented with the spacing between Siobhan and the title of the Album, ‘You &
Me. As I gained feedback from my tutor, we decided that closing the gap would help make
Siobhan the main focus of the magazine advert.

7. This is my final design. I have made
the colours of the fonts a dark blue,
but not quite black so they don’t
overpower the page and tie in with the
dark shadows in the background
image. I have also placed ‘Spotify,
CD, Vinyl’ at the bottom of the page to
inform the audience that this is where
they can access this new album. This
is a fairly conventional thing to see on
adverts, as in todays society, the
online media is an easy and quick
way of accessing things such as
music and images. I am happy that I
have moved Siobhan upwards as it
now means she is the main focus of
the page, and the image of her is well
framed with the text above and below.
I have made is obvious the ‘You & Me’
is the name of the album as it stands
below Flume’s official logo therefore
making it stand out.