Utilizing Social Media To Promote Your Nonprofit Cna Fall 09


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Utilizing Social Media To Promote Your Nonprofit Cna Fall 09

  1. 1. Social Media 101 <ul><li>Presented by </li></ul><ul><li>Dawn Crawford </li></ul><ul><li>Communications Director at Colorado Children’s Immunization Coalition & </li></ul><ul><li>Social Media Strategist at BC/DC </li></ul><ul><li>& </li></ul><ul><li>Dana Rinderknecht </li></ul><ul><li>GivingFirst Manager at the Community First Foundation </li></ul>
  2. 2. Power of Social Media <ul><li>Be a super hero for your cause </li></ul><ul><li>Create real connections with real people </li></ul><ul><li>It can reach new audiences (18 - 35 year olds mainly) that are more immune to traditional media </li></ul><ul><li>Confront misinformation and negative chatter head-on </li></ul>
  3. 3. Social Media Is Here to Stay <ul><li>According to a April ’09 Neilson Report* </li></ul><ul><li>Total unique users in the USA – 167 million </li></ul><ul><li>In February 2009, social network usage exceeded Web-based e-mail usage for the first time. </li></ul><ul><li>The fastest growing demographic of users is 35 – 55 years old </li></ul>* http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/nielsen-online-global-lanscapefinal1.pdf
  4. 4. Why Get Involved? <ul><li>Most of it is free, granted it takes time , but it's free! </li></ul><ul><li>It's totally up to you how much time you spend on it </li></ul><ul><li>It’s a new avenue to raise awareness, advocacy and funds </li></ul>
  5. 5. More Reasons to Get Involved <ul><li>Answer questions peer-to-peer </li></ul><ul><li>Have real conversations and personal interactions across time/space boundaries </li></ul><ul><li>Information sharing </li></ul>
  6. 6. Joining Social Media Platforms <ul><li>Very easy to set-up a profile – no advanced knowledge necessary </li></ul><ul><ul><li>Most just need a name and email </li></ul></ul><ul><li>You can control which information is shared once you sign-up </li></ul>
  7. 7. <ul><li>Facebook gives people the power to share and makes the world more open and connected. </li></ul><ul><li>Create a Fan Page - http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165 </li></ul><ul><ul><li>Add all your information from your website, brochures, videos and photos </li></ul></ul><ul><li>Create a Cause page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049 </li></ul><ul><li>Measurement – </li></ul><ul><li>http://www.facebook.com/pages/Aurora-CO/Colorado-Childrens-Immunization-Coalition/66419522526?ref=ts#/business/insights/?pages&i=66419522526 </li></ul>
  8. 8. <ul><li>Twitter is a real-time short messaging service that works over multiple networks and devices. </li></ul><ul><li>Create an account about your cause </li></ul><ul><li>Share articles, promote events, website, encourage supporters, correct misinformation </li></ul><ul><li>Retweet “RT” what you want other to learn about </li></ul><ul><li>http:// www.twitter.com/immunizecokids </li></ul><ul><li>Measurement: </li></ul><ul><ul><li>HootSuite – http://hootsuite.com </li></ul></ul><ul><ul><li>TweetDeck – www.TweetDeck.com </li></ul></ul>
  9. 9. <ul><li>Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs and email. </li></ul><ul><li>Create a branded channel for all your videos </li></ul><ul><li>http://www.youtube.com/user/TheDenverZoo </li></ul><ul><li>Measurement: </li></ul><ul><li>http://www.youtube.com/my_videos_insight#c.ImmunizeCOKids.channel_summary.world..14365.10 .. </li></ul>
  10. 10. <ul><li>LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. Your network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. </li></ul><ul><li>Professional networking </li></ul><ul><li>Create & join Groups </li></ul><ul><li>Promote events </li></ul><ul><li>http://www.linkedin.com </li></ul>
  11. 11. Other Social Media Platforms <ul><li>Blogging, Podcasts, Vlogs and Live Video Streaming </li></ul><ul><li>Create Your Own Social Network </li></ul><ul><ul><li>http://www.ning.com </li></ul></ul><ul><li>Photo Sharing </li></ul><ul><ul><li>http://www.flickr.com </li></ul></ul><ul><li>Social Action Networks & Nonprofit Giving Portals </li></ul><ul><ul><li>www.SocialActions.org </li></ul></ul><ul><ul><li>www.Care2.com </li></ul></ul>
  12. 12. Getting Started <ul><li>Create profiles </li></ul><ul><li>Make connections with friends, family and colleagues – IMPORTANT STEP </li></ul><ul><li>Friend, follow and subscribe </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>http://www.tinyurl.com/ccicfacebook </li></ul></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><ul><li>http://www.twitter.com/immunizecokids </li></ul></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>http://www.youtube.com/immunizecokids </li></ul></ul></ul><ul><li>Start talking about how much you care about your cause </li></ul>
  13. 13. Questions? <ul><li>Dawn Crawford </li></ul><ul><li>CCIC Communications Director </li></ul><ul><li>[email_address] 720-777-8917 </li></ul><ul><li>http://www.childrensimmunization.org & http://bcdcideas.wordpress.com </li></ul><ul><li>Dana Rinderknecht </li></ul><ul><li>Community First Foundation GivingFirst Manager [email_address] 720-898-5911 http://www.GivingFirst.org </li></ul>