Facebook county facstaff conference oct2010


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  • Pass around a sheet for people to write down their fan page names
  • Finding new connections with others Reach new audiences Pages Groups Event announcements
  • Profile: usually a person, but can be fairly flexible Fan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans” Groups: created initially with current friends, friends can usually invite others, group chat, No auto updates, tho Open=public, anyone can join Closed=membership is public, but messages are private within the group Secret= membership and messages are private, invitation only
  • My Profile
  • Fan page
  • This is a Fan page – note contest.
  • This is a group page. Show that group members can add photos, posts, etc.
  • How to choose between profile/fan page/group
  • Kenosha profile
  • Facebook county facstaff conference oct2010

    1. 1. FACEBOOK FOR COUNTIES AND UNITS: A PRACTICAL APPROACH Molly Immendorf Instructional Technology Specialist Cooperative Extension Technology Services Annie Jones Community Development Educator Kenosha County Extension Office
    2. 2. Contact information <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation available on SlideShare.net: </li></ul><ul><li>http://www.slideshare.net/mimmendorf </li></ul>
    3. 3. <ul><li>Introduce you to Facebook profiles, pages and groups </li></ul><ul><li>Share specific examples of Facebook use by Kenosha County and other counties and units </li></ul><ul><li>Discuss communication opportunities when using Facebook </li></ul>Today’s Objectives
    4. 4. Do you Facebook? <ul><li>Yes, doesn’t everybody? </li></ul><ul><li>No, it’s not for me </li></ul>
    5. 5. Do you “like” a Facebook page <ul><li>Yes, 1 or more </li></ul><ul><li>No </li></ul>
    6. 6. Do you have a Facebook page? <ul><li>Yes, for work </li></ul><ul><li>Yes, for something other than work </li></ul><ul><li>No </li></ul>
    7. 7. Do you belong to a Facebook group? <ul><li>Yes, for work </li></ul><ul><li>Yes, for something other than work </li></ul><ul><li>No </li></ul>
    8. 8. Facebook stats <ul><li>500 million + active users </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>Average user is connected to 80 community pages, groups and events </li></ul><ul><li>People spend over 700 billion minutes per month on Facebook </li></ul>
    9. 9. Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    10. 10. Ways to use Facebook
    11. 11. Ways to connect on Facebook
    12. 12. Facebook Profile <ul><li>Entry into Facebook </li></ul><ul><li>Like a homepage for FB </li></ul><ul><li>Can create more than one (use different email addresses/name) </li></ul><ul><li>A profile is needed for creating other types of FB sites </li></ul>
    13. 14. <ul><li>Promote your progam, your office, you </li></ul><ul><li>Wall </li></ul><ul><li>“ Fans” instead of “friends” </li></ul><ul><li>Status can be linked to Twitter account </li></ul><ul><li>Events </li></ul><ul><li>Photos </li></ul><ul><li>http://www.facebook.com </li></ul>Facebook Fan Pages
    14. 17. Facebook Group <ul><li>Open, Closed or Secret (new groups) </li></ul><ul><li>Small group communication </li></ul><ul><li>Messages to members are private </li></ul><ul><li>Discussions, photo sharing, Wall </li></ul><ul><li>No automatic updates </li></ul><ul><li>Group Chat (new groups) </li></ul>
    15. 20. Questions?
    16. 21. Kenosha County Facebook Strategy <ul><li>Shared Profile: Kenosha UW-Extension </li></ul><ul><li>Work Profiles: firstname lastname UWEX </li></ul><ul><ul><li>i.e., Annie Jones UWEX </li></ul></ul>
    17. 23. Kenosha County demo
    18. 24. Questions?
    19. 25. Your Social Media Challenges <ul><li>What challenges do you face when trying to use/establish social media to promote your programs? </li></ul>
    20. 26. Contact information <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation available on SlideShare.net: </li></ul><ul><li>http://www.slideshare.net/mimmendorf </li></ul>