What is Social Media? a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
What is Social Media? Social media is media for social interaction as a super-set beyond social communication forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
The Social Media Era social media has substantially changed the way organizations, communities, and individuals communicate Social media has become highly present among younger generations
The Social Media Era Social Media, although dominant in younger generations has no limit Social media has many purposes and can do anything from keep you connected to your friends to generate large amounts of money for businesses who utilize it to its full potential
The Social Media Era Social Media comes in many different forms such as: Blogs: example, blogger, tumblr Social Networking Sites — Focuses on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, Friendster
Forms of Social Media Social News: Users submit and vote on news stories. Examples: Digg, PopURLs Microblogging: Differs from traditional blogging because the content is delivered in short bursts of information. Example: Twitter
Forms of Social Media Social Q&A: Users can submit or answer questions. Examples: Answers.com, Yahoo! Answers Video Sharing — Users can upload and comment on videos. Examples: YouTube, Vimeo
Forms of Social Media Photo Sharing: Users can upload and comment on photos. Examples: Flickr, PhotoBucket, Pinterest, Instagram Social Search — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email groups. Examples: Google, Yahoo!
Forms of Social Media Professional Networks: This type of social media site is a virtual world that enables business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo
Forms of Social Media Blogging Communities — Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournal
Forms of Social Media Presentation-sharing Sites — Sharing presentations online is becoming a very popular way to set yourself apart from the crowd in your field. There is also a lot of good content available on presentation sites that bloggers can link to and share with their readers. Examples: SlideShare
Forms of Social Media Content-driven Communities — Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia. Product-based Communities — Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com.
Discussion Talk about what Social Media you are familiar with out of list Do you think that Social Media is helpful or harmful for students? 10 minutes
Social Media We Will Discuss Over the next two lectures we will discuss the following social media: Facebook Twitter Tumblr Linkedin
Social Media We Will Discuss YouTube Pinterest Instagram Palringo QQ Weibo
Facebook Launched in February 2004 More than 845 million users today Must register before using the site Free! (& always will be)
Facebook create a personal profile, add other users as friends, and exchange messages automatic notifications when they update their profile Users can join common interest groups and or create them Tagging users
Facebook You can make events on Facebook and invite a lot more people, a lot faster Easier to monitor the attendees and the possible attendees of your events Ability to make events private, open or secret ( good for surprise parties)
Facebook Very useful for finding people you have not seen in a long time Good for sending messages to fellow Facebook users as well as group messages Ability to update your profile with new profile pictures and information about yourself
Facebook Friends can post on your wall You can post pictures and also make photo albums with up to 200 photos an album “Like” is a common Facebook function You often press the ‘like’ button for statuses, pictures and comments on Facebook
Facebook--Banned Facebook has run into issues with its privacy features and therefore has been banned in countries such as China, Iran, Syria, Pakistan
Discussion What do you think about the concept of Facebook Do you know individuals who still access Facebook through VPN and proxies? Do you think this is worth it in China or are you satisfied with the social media equivalents that you have? Do you wish you could access Facebook? 10 minutes
Twitter Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets"
Twitter Twitter allows you to microblog It is more acceptable to update what you are doing and pictures frequently More of a social media that you would have on the go Allows you to tweet including your location and allows you to tweet pictures and maps of exactly where you are
Twitter Culture Trending topics are ways that people are able to see what is popular on twitter for the time being Things that are trending gain popularity and momentum by the use of hash tags A hashtag appears in the form of a number sign "#" before the word or phrase that you wish to trend
Twitter Culture There is usually a list of 10 trending topics that are the most popular at the time, with the most popular of the topics being at the top of the list and the least popular of the 10 being at the bottom of the list
Twitter Culture The reason why hashtags are so popular is because they exist in place of the "groups" that were discussed earlier with Facebook Once you click on a hashtag you can see all of the other tweets that contain the word or phrase that is hashtagged You can add hashtags to your tweets that already exist or make up some of your own with hopes of them becoming a trending topic
Twitter Culture Hashtags are highlighted in your tweet and appear in a different colour than the rest of your tweet
Followers Unlike friends on Facebook, on twitter your friends and others that are interested in your twitter profile are called followers You are able to follow as many people as you would like and you are able to accumulate as many followers as you can on twitter Oftentimes people on twitter follow their friends first and then the celebrities that they love most
Twitter Culture You can also follow organizations and businesses that you are fond of, airlines, coffee shops, schools, radio stations, etc. nowadays, everyone is making a twitter account for their business because of the free publicity it gives their business.
Mentions You can mention a fellow twitter user by using the “@” sign followed by that users username Example: @teemair that was fun tonight, we need to do that again soon! This tags that user in your tweet and allows them to get a notification once they have been mentioned
Mentions You can check your mentions through a tab on your twitter You can also see other peoples mentions, who mentioned them, and how many times they have been mentioned
Instagram Instagram is a free photo sharing application that allows users to take a photo, apply a digital filter, then share it a variety of social networking services including Instagrams own. distinctive feature confines photos into a square shape, in homage to both the Kodak Instamatic and Polaroid cameras
Instagram Instagram is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above. Instagram has 16 different filters that you can use to enhance your photo You can add or remove borders and add comments to your photos and the photos of your friends and favourite celebrities
Instagram Like twitter, you can follow people on Instagram and ‘like’ and comment on their pictures (like Facebook) There is a picture feed that shows you all the recently posted pictures of the people you are following Notifications of when people like or comment on your pictures Notifications when people are following you
Linkedin Professional networking allows registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections Users can invite anyone (whether a site user or not) to become a connection
Linkedin A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second- degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.
Linkedin It can then be used to find jobs, people and business opportunities recommended by someone in ones contact network. Employers can list jobs and search for potential candidates. Users can now follow different companies and can get notification about the new joining and offers available. Users can save (i.e. bookmark) jobs which they would like to apply for.
Linkedin Profile Your profile is made up of your qualities and strengths You can also upload your resume for potential employers to see You can have connections write recommendations for you in order to increase your chances of getting employment
Linkedin You can see how many times people have viewed your profile in the past 90 days You can search for jobs that may suit you and narrow them down to area (down to km) You can update your linkedin status
Pinterest Pinterest is a pinboard-styled social photo sharing website. allows users to create and manage theme-based image collections “connect everyone in the world through the things they find interesting." Targets women
Pinterest Users of Pinterest create themed image boards, populating them with media found online using the "Pin It" button, or uploaded from their computer Each such item of media is known as a "pin", and can be a picture, a video, a discussion, or a monetary gift
Pinterest Pins can be grouped into "boards", which are sets of pins created on a given topic Pinterest can be accessed by adding the "pin it" button to the desktop bookmark bar To register for Pinterest, new users must receive an invitation from a friend already registered on Pinterest or request an invitation directly from the Pinterest website.
Palringo Palringo is a server-based instant messaging client for various platforms. It supports several protocols such as AOL Instant Messenger (AIM), Yahoo! Messenger, Windows Live Messenger, XMPP/Jabber, Google Talk, Gadu-Gadu, ICQ, MobileMe/iChat and Facebook IM.
Palringo The application is available for most common desktop and mobile platforms. It supports Microsoft Windows, Windows Phone 7 , Windows Mobile, Mac OS X, Android, iOS, Symbian, Java ME, bada, Linux and BlackBerry OS.
Palringo Can be used for instant messaging Picture sharing Voice messages Groups/chat rooms Can create bots and avatars Can change the theme of your palringo
Palringo Type of language used on palringo http://www.palringo.com/zh/cn/
Discussion Tell me what social media you have that is most like palringo. Do you use it on a daily basis? Could you live without it? Talk about the different type of language used on the social media that you use often. Are there any outlets that you use formal language on? Infomal language? Slang?
Group Work Talk about the language that you use on an everyday basis. Have you ever made up a language of your own? Have you ever made up a slang word or term that has caught on? If so what was it? Why do you think these words are created? What purpose do you think they serve?
Homework (on Blog) Now it’s your turn… Work with a group and talk about the social media that you use the most. Talk about the advantages and disadvantages of the outlet that you have chosen and how it became so essential in your everyday life.