Social media tools training


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draft training to introduce TIFSD managers to social media

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Social media tools training

  1. 1. What the “tweet”? Part II – Hands on Social Media Training For TIFSD Managers Jean M Balent USEPA - Technology Innovation and Field Services Division [email_address] 703-603-9924
  2. 2. Goals <ul><li>Provide in-depth training of how to sign up and use social media tools: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Cover both personal/individual as well as organization/group use </li></ul><ul><li>Help with discussions at TIFSD Manager off-site meeting in June 2010 </li></ul><ul><ul><li>Linked In </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Fileshare </li></ul></ul><ul><ul><li>Scribd </li></ul></ul>To be discussed at Megatrends presentation
  3. 3. TIFSD Planned Usage of Social Media <ul><li>TIFSD-Internal use </li></ul><ul><ul><li>Communicate with SN </li></ul></ul><ul><li>TIFSD-External use </li></ul><ul><ul><li>Communicate with SN </li></ul></ul><ul><ul><li>Train, support and empower our customers looking to use SN </li></ul></ul>TIFSD or CLUIN twitter and facebook pages to communicate our products and services TIFSD training and tech support available to RPMs that want to use facebook to communicate about remedial actions at a site
  4. 4. Types of Web 2.0 Tools Collection of web applications and other data sources Mashups Wikipedia Mass-edited documents and webspaces Wikis Google Docs, Google Maps Applications to perform particular functions Web Applications Delicious Social bookmarking/tagging Folksonomies Greenversations Public reverse chronology journal Blogs Youtube , Flickr Public site to view and share videos Video/Photo-sharing sites Facebook, Twitter Web spaces to create public presence and communicate Social Networks
  5. 5. Bear in mind… <ul><li>There is no one, only many! </li></ul><ul><li>These tools will all change! </li></ul><ul><li>New tools will emerge! </li></ul><ul><li>Tools will become obsolete! </li></ul>Don't fear CHANGE!
  6. 6. Core elements of social media <ul><li>Purpose, media, means of tool </li></ul><ul><ul><li>Networking, communication, video, photos, audience </li></ul></ul><ul><li>Type/form of representation </li></ul><ul><ul><li>Person, group/entity </li></ul></ul><ul><ul><li>Professional vs personal </li></ul></ul><ul><li>Notifications </li></ul><ul><ul><li>What type, what form, how to control </li></ul></ul><ul><li>Connections </li></ul><ul><ul><li>Touchpoints and interfaces with other tools </li></ul></ul>
  7. 8. What is Twitter? <ul><li>Short text updates, 140 characters </li></ul><ul><li>“ micro-blogging” </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Creates an RSS feed that people can subscribe or “follow” </li></ul><ul><li>EPA has several Twitter pages </li></ul><ul><ul><li> </li></ul></ul><ul><li>Updates often delivered to mobile devices for immediate notification </li></ul>
  8. 9. How to use Twitter <ul><li>Step 1: Create an account </li></ul><ul><li>Step 2: Log in and tweet </li></ul><ul><ul><li>Web, txt msg, mobile devices, or desktop applications </li></ul></ul><ul><li>Step 3: Find other people/groups to follow </li></ul>
  9. 10. Key terms <ul><li>To follow somebody is to subscribe to their messages </li></ul><ul><li>A tweet is an individual message </li></ul><ul><li>A DM or direct message is a private message on Twitter </li></ul><ul><li>RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit </li></ul><ul><li>Trending topics are the most-discussed terms on Twitter at any given moment </li></ul>
  10. 11. Some special lingo <ul><li>@username is a public message to or about an individual on Twitter </li></ul><ul><li>A hashtag —the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic </li></ul><ul><li>Shortened URLs . To fit links into the short messages, Twitter shrinks some URLs down automatically </li></ul>
  11. 12. Step 1: Create an account You should follow along! If you have a twitter account, log in or create one now! One account per email address Can be used for representing a person or group/entity
  12. 13. Twitter will suggest others to follow when creating an account
  13. 15. Step 2: Log in and Tweet
  14. 16. Many ways to tweet Login to post messages from Use mobile twitter site Send txt msgs to twitter from your mobile device Use twitter applications for you blackberry or desktop
  15. 17. Customize your account
  16. 18. Step 3: Find and follow others Follow Add to or change personal lists Tell others about this person by email, tweets, block them, report them
  17. 19. Notifications Managed under “Settings” Can be delivered via: email or txt About: new followers, new direct messages, updates to Twitter
  18. 20. Interconnections
  19. 21. Best practices <ul><li>Build relationships on Twitter </li></ul><ul><ul><li>Listen for comments about you </li></ul></ul><ul><ul><li>Respond to comments and queries </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Post links to things people would find interesting </li></ul></ul><ul><ul><li>Retweet messages you would like to share </li></ul></ul><ul><ul><li>Use a friendly, casual tone </li></ul></ul><ul><ul><li>Don’t spam people </li></ul></ul>
  20. 22. Best practices <ul><li>Leverage the real-time nature of Twitter </li></ul><ul><ul><li>Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time </li></ul></ul><ul><ul><li>If you’ve launched a product, new store or new campaign, search Twitter for comments </li></ul></ul><ul><ul><li>Respond to customer service issues quickly </li></ul></ul><ul><ul><li>Engage in discussion on a tricky public issue your company is dealing with </li></ul></ul>
  21. 23. For more help <ul><li>YouTube videos </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter Applications </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter help </li></ul><ul><ul><li> </li></ul></ul>
  22. 25. What is YouTube? <ul><li>Founded in February 2005, YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally-created videos. </li></ul>
  23. 26. How to use YouTube <ul><li>Step 1: Go to site, search and play videos of interest </li></ul><ul><li>----------------------------------------------------------- </li></ul><ul><li>Step 2: Create an account </li></ul><ul><li>Step 3: Upload videos </li></ul><ul><ul><li>Via PC and mobile device </li></ul></ul><ul><li>Step 4: Find videos </li></ul><ul><ul><li>Rate, comment, make favorite, create playlists </li></ul></ul><ul><li>Step 5: Create a channel </li></ul>
  24. 27. Step 2: Create an account <ul><li>Individual accounts can be used for person or group representation </li></ul><ul><li>Gmail/google accounts can be used in lieu of a separate Youtube one </li></ul>
  25. 28. Step 2: Create an account
  26. 29. Step 3: Upload videos
  27. 31. Step 4: Find Videos
  28. 33. Key terms <ul><li>Channel – collection of videos from a particular user or group of users that is routinely updated </li></ul><ul><li>Playlist – collection of videos that can be watched on YouTube, shared with other people, or embedded into websites or blogs. </li></ul><ul><li>Favorites - favorite videos which you can add to a list and keep track of from within your own account and channel. </li></ul><ul><li>Subscribe - receive email notifications whenever they've posted new content on their channel. </li></ul><ul><li>Viral – A high percentage of &quot;viral&quot; hits is a good thing, because it generally means that people are sending the link to the video to their friends... mostly people who don't spend time on YouTube except when a friend sends them a link to something cool. </li></ul><ul><ul><li>Example: http:// =a1Y73sPHKxw </li></ul></ul>
  29. 34. Interconnections
  30. 35. For more help <ul><li> </li></ul><ul><li> </li></ul>
  31. 37. What is Facebook? <ul><li>Facebook is a social utility that connects people with friends and others who work, study and live around them. </li></ul><ul><li>People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about themselves </li></ul><ul><li>Person-based, groups, or page-based accounts </li></ul>
  32. 38. How to use facebook <ul><li>Step 1: Create a Facebook account </li></ul><ul><ul><li>Personal profile  then group or page </li></ul></ul><ul><li>Step 2: Login and populate your profile with information </li></ul><ul><ul><li>Login in and populate your group or page with information </li></ul></ul><ul><ul><li>Web, mobile device </li></ul></ul><ul><li>Step 3: Find friends </li></ul><ul><li>Step 4: Review posts, comment, add your own posts, like items, become fans </li></ul><ul><li>Step 5: Update regularly </li></ul>
  33. 39. Key Terms <ul><li>Home – starting page, summary of activity </li></ul><ul><li>Profile – unique page for a person, group or entity, lists their information, photos, applications, etc </li></ul><ul><li>Applications – interactive tools and games </li></ul><ul><li>Friend Requests – people who indicate some connection with you and ask that you confirm the connection </li></ul><ul><li>Fans – people who indentify themselves as fans </li></ul><ul><li>Like – indicate approval of a post, photo, activity or other item </li></ul><ul><li>Comment – post a message regarding a post, photo or other activity visible to others </li></ul><ul><li>Messages – private messages visible only to recipients within Facebook email inbox </li></ul><ul><li>Tag – mark/label a user in a photo or posting </li></ul><ul><li>Notifications – alerts for activity, requests, or invitations </li></ul>
  34. 40. Representing yourself or organization on Facebook <ul><li>Persons, organizations, or other entities may create accounts to represent themselves as: </li></ul><ul><ul><li>People: individual person on facebook </li></ul></ul><ul><ul><ul><li>2 part confirmation to become friends </li></ul></ul></ul><ul><ul><li>Groups: collection of people on facebook </li></ul></ul><ul><ul><ul><li>Open or moderated membership </li></ul></ul></ul><ul><ul><li>Pages: could be a thing, place, idea, organization </li></ul></ul><ul><ul><ul><li>1 part “fan” or “like” of page by any person on facebook </li></ul></ul></ul>
  35. 41. Person/Profile Represents an individual or “real” person Persons can ‘friend’ each other and acknowledge a connection – MUTUAL party process One person asks to be friends, the other accepts
  36. 42. Group Members Share Events
  37. 43. Page
  38. 44. Step 1: Create an account You should follow along! If you have a facebook account, log in or create one now!
  39. 45. Home
  40. 46. Step 2: Login and add info to your Person/Profile
  41. 47. Step 3: Find friends
  42. 48. Step 4: Post updates, become fans
  43. 49. Many ways to facebook <ul><li>Use facebook via website </li></ul><ul><ul><li> </li></ul></ul><ul><li>Mobile version and mobile applications </li></ul><ul><ul><li> </li></ul></ul><ul><li>Share links via other sites </li></ul>
  44. 50. YOU control what you see and what others see…
  45. 56. Of course… this just changed LAST week! <ul><li>New facebook privacy controls make it easier </li></ul>
  46. 57. Remember privacy refers to what others see about you or posted by you… NOT what you see about others
  47. 59. Becoming a Fan
  48. 61. Interconnections <ul><li>Links within other sites to share </li></ul><ul><li>Social Network Aggregators </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>FriendFeed : A popular application that allows you to share content across Facebook, Flickr, Twitter and other social networks. </li></ul></ul>
  49. 62. For more help <ul><li> </li></ul><ul><li>10 Part Video Series </li></ul><ul><ul><li> </li></ul></ul><ul><li>YouTube videos </li></ul><ul><ul><li> </li></ul></ul>
  50. 63. Thank you! <ul><li>Future Trainings </li></ul><ul><ul><li>NARPM 2010 </li></ul></ul><ul><ul><ul><li>Class Thurs 9am </li></ul></ul></ul><ul><ul><ul><li>FULL with wait list </li></ul></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><ul><li>Plan to schedule 3 additional internal online deliveries </li></ul></ul></ul><ul><ul><li>Assist with training development for OSC Readiness 2011 </li></ul></ul>
  51. 64. Reference Slides
  52. 65. Social networking <ul><li>We define social network sites as web-based services that allow individuals to: </li></ul><ul><ul><li>construct a public or semi-public profile within a bounded system, </li></ul></ul><ul><ul><li>articulate a list of other users with whom they share a connection, and </li></ul></ul><ul><ul><li>view and traverse their list of connections and those made by others within the system. </li></ul></ul><ul><li>* The nature and nomenclature of these connections may vary from site to site. </li></ul>
  53. 66. What exactly are the social networking sites out there? <ul><li>Over 180 listed in wikipedia </li></ul><ul><ul><li>Please note the list is not exhaustive , and is limited to some notable, well-known sites. </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Facebook,MySpace, LinkedIn, Twitter </li></ul><ul><li>Flickr, YouTube </li></ul>
  54. 67. Connecting…
  55. 68. Important Considerations <ul><li>Easy to think of as communication platforms but SN are much more </li></ul><ul><li>Blending of personal and professional lives </li></ul><ul><li>Newer generations have and expect INSTANT access to information in PERSONALLY-SELECTED METHOD </li></ul><ul><ul><li>Means their information networks are HUGE </li></ul></ul>
  56. 69. How to use facebook for business <ul><li>Step 1: Pick a category and name </li></ul><ul><li>Step 2: Add a profile picture </li></ul><ul><li>Step 3: Add information </li></ul><ul><li>Step 4: Make it rich and engaging </li></ul><ul><li>Step 5: Publish </li></ul><ul><li>Step 6: Update Regularly </li></ul>
  57. 70. Using Facebook for Professional Purposes
  58. 71. RSS Feeds
  59. 72. Social Bookmarks
  60. 73. Chatting <ul><li>Small application runs through web browser on bottom right corner </li></ul><ul><li>Double click to open </li></ul><ul><li>Click options to sign out of chat (“go offline”) or change other settings </li></ul>