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SOCIAL NETWORKING AND MEDIA FOR EDUCATION, OUTREACH AND COMMUNITY BUILDING Greg Johll Director, Cooperative Extension Tech...
Today’s Objectives <ul><li>Introduce you to social networking, social media, Web 2.0 and cloud computing concepts, tips an...
Do you text message? <ul><li>Yes </li></ul><ul><li>No </li></ul>
Do you Facebook? <ul><li>Yes, doesn’t everybody? </li></ul><ul><li>No, it’s not for me </li></ul>
Do you Twitter? <ul><li>Yes- tweet, tweet! </li></ul><ul><li>No </li></ul>
Do you read at least one blog regularly? <ul><li>Yes, I subscribe to 1 or more  </li></ul><ul><li>No way </li></ul>
Do you have a blog? <ul><li>Yes </li></ul><ul><li>Not yet </li></ul>
Do you use YouTube? <ul><li>Yes, for work (ex. I subscribe to the Cooperative Extension YouTube channel and/or I upload wo...
What is Social Networking? <ul><li>“ A social network is a social structure made of nodes (which are generally individuals...
What is Social Media? <ul><li>“ Social media is information content created by people using highly accessible and scalable...
Social Media Revolution
Web 2.0 tools <ul><li>Participatory </li></ul><ul><li>Collaborative </li></ul><ul><li>Integrated, often using RSS  </li></...
 
Cloud computing
Computing on the cloud cautions <ul><li>Stability </li></ul><ul><li>Finding your content </li></ul><ul><ul><li>Accountabil...
UWEX CE Cloud Computing Policy <ul><li>Read the Terms of Service agreements </li></ul><ul><ul><li>You are personally liabl...
Workplace Policy <ul><li>Does your county have policy on the use of social media? </li></ul><ul><ul><li>Best practices sug...
Workplace Responsibility <ul><li>Responsibility-based culture </li></ul><ul><li>Trust </li></ul><ul><li>Individual account...
Questions?
Social Media Advantages <ul><li>Usually free </li></ul><ul><li>Can reach new audiences, new networking </li></ul><ul><li>L...
Social Media Disadvantages <ul><li>Too much information </li></ul><ul><li>Little separation between work & life </li></ul>...
Social Media Opportunities <ul><li>Turn press releases into blogs </li></ul><ul><li>Use impact reports for podcasts </li><...
Your Social Media Challenges <ul><li>What challenges do you face when trying to use/establish social media to promote your...
Questions?
CE Technology Resources for You <ul><li>Cooperative Extension IT blog </li></ul><ul><ul><li>http://fyi.uwex.edu/it/   </li...
Choosing Educational Technologies <ul><li>Technology Teaching Tips and Tools: </li></ul><ul><ul><li>http://fyi.uwex.edu/ed...
 
Tech Tuesdays <ul><li>Manage Your Photos and Images with Flickr </li></ul><ul><ul><li>June 29, 2010 </li></ul></ul><ul><li...
Tech Tuesdays -Archives <ul><li>Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations </li></ul><ul>...
Contact information <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation available on ...
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WASAC presentation June 2010: Social Networking and Media for Education, Outreach and Community Building

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WASAC presentation June 2010: Social Networking and Media for Education, Outreach and Community Building

  1. 1. SOCIAL NETWORKING AND MEDIA FOR EDUCATION, OUTREACH AND COMMUNITY BUILDING Greg Johll Director, Cooperative Extension Technology Services Molly Immendorf Instructional Technology Specialist
  2. 2. Today’s Objectives <ul><li>Introduce you to social networking, social media, Web 2.0 and cloud computing concepts, tips and possible pitfalls </li></ul><ul><li>Help you support your Cooperative Extension office faculty and staff when using social media and web 2.0 tools </li></ul>
  3. 3. Do you text message? <ul><li>Yes </li></ul><ul><li>No </li></ul>
  4. 4. Do you Facebook? <ul><li>Yes, doesn’t everybody? </li></ul><ul><li>No, it’s not for me </li></ul>
  5. 5. Do you Twitter? <ul><li>Yes- tweet, tweet! </li></ul><ul><li>No </li></ul>
  6. 6. Do you read at least one blog regularly? <ul><li>Yes, I subscribe to 1 or more </li></ul><ul><li>No way </li></ul>
  7. 7. Do you have a blog? <ul><li>Yes </li></ul><ul><li>Not yet </li></ul>
  8. 8. Do you use YouTube? <ul><li>Yes, for work (ex. I subscribe to the Cooperative Extension YouTube channel and/or I upload work-related videos to YouTube) </li></ul><ul><li>Yes, for personal use </li></ul><ul><li>No </li></ul><ul><li>Not yet </li></ul>
  9. 9. What is Social Networking? <ul><li>“ A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.” </li></ul>
  10. 10. What is Social Media? <ul><li>“ Social media is information content created by people using highly accessible and scalable publishing technologies.” </li></ul>
  11. 11. Social Media Revolution
  12. 12. Web 2.0 tools <ul><li>Participatory </li></ul><ul><li>Collaborative </li></ul><ul><li>Integrated, often using RSS </li></ul><ul><ul><li>Real Simple Syndication </li></ul></ul>
  13. 14. Cloud computing
  14. 15. Computing on the cloud cautions <ul><li>Stability </li></ul><ul><li>Finding your content </li></ul><ul><ul><li>Accountability </li></ul></ul><ul><li>Usernames and passwords </li></ul><ul><li>Data breeches </li></ul><ul><ul><li>Hackers </li></ul></ul><ul><ul><li>Accidents </li></ul></ul>
  15. 16. UWEX CE Cloud Computing Policy <ul><li>Read the Terms of Service agreements </li></ul><ul><ul><li>You are personally liable </li></ul></ul><ul><ul><li>Ownership </li></ul></ul><ul><li>http://fyi.uwex.edu/it/2009/12/15/using-3rd-party-hosted-applications/ </li></ul>
  16. 17. Workplace Policy <ul><li>Does your county have policy on the use of social media? </li></ul><ul><ul><li>Best practices suggest 2 policies </li></ul></ul><ul><ul><ul><li>Set expectations for all employees (personal use, other limitations, etc) </li></ul></ul></ul><ul><ul><ul><li>Operational guidelines for employees working in social media as part of their job </li></ul></ul></ul><ul><li>http://socialmediagovernance.com/policies.php </li></ul>
  17. 18. Workplace Responsibility <ul><li>Responsibility-based culture </li></ul><ul><li>Trust </li></ul><ul><li>Individual accountability & consequences </li></ul>
  18. 19. Questions?
  19. 20. Social Media Advantages <ul><li>Usually free </li></ul><ul><li>Can reach new audiences, new networking </li></ul><ul><li>Levels the playing field </li></ul><ul><li>Other advantages? </li></ul>
  20. 21. Social Media Disadvantages <ul><li>Too much information </li></ul><ul><li>Little separation between work & life </li></ul><ul><li>Easy for users to overlook content </li></ul><ul><li>Other disadvantages? </li></ul>
  21. 22. Social Media Opportunities <ul><li>Turn press releases into blogs </li></ul><ul><li>Use impact reports for podcasts </li></ul><ul><li>Opportunities for cross-promotions, link traditional promotional outlets with social media </li></ul><ul><li>What social media opportunities have you created? </li></ul>
  22. 23. Your Social Media Challenges <ul><li>What challenges do you face when trying to use/establish social media to promote your programs? </li></ul>
  23. 24. Questions?
  24. 25. CE Technology Resources for You <ul><li>Cooperative Extension IT blog </li></ul><ul><ul><li>http://fyi.uwex.edu/it/ </li></ul></ul>
  25. 26. Choosing Educational Technologies <ul><li>Technology Teaching Tips and Tools: </li></ul><ul><ul><li>http://fyi.uwex.edu/edtech/ </li></ul></ul>
  26. 28. Tech Tuesdays <ul><li>Manage Your Photos and Images with Flickr </li></ul><ul><ul><li>June 29, 2010 </li></ul></ul><ul><li>Organizing the Internet with Tags and Social Bookmarks </li></ul><ul><ul><li>July 27, 2010 </li></ul></ul><ul><li>Online Security </li></ul><ul><ul><li>August 24, 2010 </li></ul></ul><ul><li>Register at http://blogs.ces.uwex.edu/techservices/ (restricted to Cooperative Extension employees) </li></ul>
  27. 29. Tech Tuesdays -Archives <ul><li>Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations </li></ul><ul><li>Facebook Tips </li></ul><ul><li>Twitter Tips </li></ul><ul><li>Bring the Web to You, RSS </li></ul><ul><li>A Podcasting Primer </li></ul><ul><li>Archives at http://fyi.uwex.edu/edtech (not restricted) </li></ul>
  28. 30. Contact information <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation available on SlideShare.net: </li></ul><ul><li>http://www.slideshare.net/mimmendorf </li></ul>

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