target audience research

1. Target Audience Research
My two avatars are teenagers, who both are currently taking their GCSEs. They both
currently listen to alternative and R&B/soul music. For example, 5SOS, Khalid and Billie
Eilish.
The 16 year old boy, is dressed suitably basic with a
generic, plain t-shirt to maintain comfortability. In
his spare time, he likes to attend drama classes and
socialising with his friends. He enjoys watching
horror and action movies with his friends and alone.
He specially enjoys Khalid’s unique vocals and
upbeat R&B from Eminem. He would enjoy the band
Midnight Shimmer, as their music vary from upbeat
singles to calming songs featured on the album. This
could be perfect for background music when
revising. Additionally, they’re ideal for sing-along
anthems with friends and family. Hisparentswouldbe
incategory B on the social scale,implyinghisparents
have a fair amountof money,suggestinghismonthlyallowance isquitealot.He woulddescribe
himself asthe ‘succeeder’onthe 4Cs scale implying he isself-confidentandorganised. Furthermore,
thiswouldenable himtorelate tothe band’smusicas it’sveryvarieddependingonhismood.
The 15 yearoldteenage girl,isdressedsuitably
fashionableandlikestosocialisewithherfriends.
She enjoyslisteningtoKhalid,BlackbearandThe
1975. Inher spare time,she lovesvisiting the cinema
and spendingtime withherboyfriendandfamily.
She wouldreallyenjoyMidnightShimmer’smusicas
itsgenericallyquiteupbeatandisperfectfor
listeningwhenspendingtime withpeople.Her
parentswouldbe positionedC1onthe social scale,
as lowermiddle class.Thissuggestsshe doesn’thave alarge amountof money,butdoesn’tmissout
on opportunities.Furthermore,she woulddescribeherself asthe ‘mainstream’and‘struggler’.This
suggestsshe makesherlife choicesbasedon‘we’ratherthan‘me’.Also,she canbe quite
unorganisedattimes. Thiscouldpotentiallyhelpherrelate tothe band’s musicasit’svery down-to-
earthand expressesthat’sitsperfectlyfine tobe a ‘struggler’.