Beyonce originally found fame as the lead singer of Destiny's Child but broke out on her own as a solo artist, becoming more successful than her former groupmates. She released her first solo single "Crazy in Love" which demonstrated her strength and power to succeed independently. Beyonce is now a global role model and uses her beauty and persona to partner with major brands like H&M, Pepsi, Armani and L'Oreal.

1. Star Persona

2. Independence
• Beyonce originally started out in Destiny’s
child, and labeled as the leader of the group.
• She then continued her career
independently, to become the most successful
out of the three.
• Independent women reflected
their personification as a power-
ful female group.

3. Strength and Power
• Beyonce released her first single ‘Crazy in
Love’ which kick started her career. This
created a new identification of
herself, showing she had strength and power
to go solo.
• She denotes ‘power’ in her songwriting, stage
presence and personality.

4. Beauty/Brands
• Beyonce is a famous role model for women
around the world.
• Beyonce is chosen for her beauty by various
brands to link their company with her identity
(H&M, Pepsi, Armani and L’Oreal)