Childish Gambino's fan base, or target audience, is varied due to the range of genres in his music, including hip hop, rap, alternative hip hop, R&B and soul. His core target audience is typically young black teenagers and adults aged 17-34. However, songs like "IV. sweatpants" and "V.3005" that have elements of hip hop and pop appeal to a wider audience. The song "I. flight of the navigator" being used in a music video has a more niche following as alternative hip hop.

1. TARGET AUDIENCE

2. Who is Childish Gambino’s fan base?
Childish Gambino’s music covers such a vast range of genres this means his TA varies. His genres cover
Hip Hop, Rap, Alternative Hip Hop, R&B and Soul. His target audience are typically young black teenagers
and young adults. His target audience also includes white male teenagers and young adults however it is
more black people. His more Hip Hop songs like ‘IV. sweatpants’ and ‘V.3005’ have given him a wider
target audience as they have more of an appeal to hip hop and pop groups. ‘IV. sweatpants’ and ‘V.3005’
are songs which tend to be played at teenage house parties increasing the popularity of the song.
However the song ‘I. flight of the navigator’ which I am using for my music video has a different type of
following as it is considered alternative hip hop.

3. Examples of my Target Audience

4. My Target Audience
AGE: 17 - 34
GENDER: MALE & FEMALE
RACE: MOSTLY BLACK
OCCUPATIONS: MEDIA AND COMMUNICATIONS
INTERESTS: FASHION, FILM, ART, MUSIC, BOOKS
OTHER MUSIC INTERESTS: TYLER THE CREATOR, FRANK OCEAN, SAMPHA, KHALID, DRAKE