Promoting your business on social media is competitive advantage, if you just cover the basics. In this class you'll learn marketing basics, social channels tips and campaign methods to get your products and services to your ideal customers.

1. Social Media
For Small Businesses
Brent Robinson, Chief Thought Officer
brent@Modthink.com

2. What I Hope You Get From Today
Confidence
• How social media can help you
drive business
• Marketing basics
• Understanding of top platforms
• Content & campaign basics
• Go-To resources

3. Plan for
Today
Marketing 101
Offering
Niche
Personas
Introductions
Name
Company
Expectations
Structure
Content
Blog
Social
Paid
Channels
Content
Baseline/Campaign
10-4-1 Rule
Call to Action
Resources

4. Why Digital Marketing?
In 2015 Facebook
influenced 52 per cent
of consumers’ online
and offline purchases,
up from 36 per cent in
2014. (Source: The
Drum)

5. Why Social Media
for Business?
• Build trust with your
audience
• Educate your buyers before
your competitors do
• Address customer
complaints or concerns
• Demonstrate your
expertise

6. Find Your Niche
“Everyone is not
your customer.”
~Seth Godin

7. Know your Buyer’s Journey

8. • Who is this guy?
• How does he buy me?
• How can I gain his trust?

11. Introductions
•Name
•Business
•What do you
expect to get out
of today?

12. How Do You Do All of This?

13. Structure
Customer
Content
Syndication
Foundation
Paid

14. Social Channels

15. Social Channels

16. Social Channels

18. Intermission

20. Baseline vs Campaigns
• https://creatoracademy.youtube.com/page/education

21. Content Types

22. Call to Action
• Sign-Up
• Register
• Call
• Subscribe
• Donate
• Buy
• Order
• Share
• Follow
• Download
• Click here for

23. Resources

24. I Have No Idea HOW to Write
• https://www.fiverr.com
• https://www.contentrunner.com/
• http://fulbright.uark.edu/departm
ents/journalism/

25. Yes, You Are a Graphic Artist
• https://www.pexels.com/
• https://www.canva.com/

26. Social Syndication
• http://everypost.me/
• https://buffer.com/
• https://hootsuite.com/
• https://eclincher.com/

27. Learn More
• https://landing.google.com/academyforads/
• https://www.thinkwithgoogle.com/
• https://www.facebook.com/business/learn
• https://creatoracademy.youtube.com/page/education
• https://blog.hootsuite.com/
• https://blog.linkedin.com/
• https://business.linkedin.com/marketing-solutions/blog
• https://www.linkedin.com/learning/me

29. Did I give you value today?