Poster analysis

1. Character-
Lorde is the mainfocusof the posterwhichisa positive representationof agirl due to
the whitenessof herclothes.Thisisbecause white representspurityandinnocence.
However,hermake-uppresentsarebelliousside because itisdarkand bold,whichis
emphasisedbyhermoodyfacial expression.Lorde’sbodylanguage come acrossas
thoughshe isbackingaway due to herholdingherarm behindherback.Thisadheres
to the stereotypical representationthatwomenare inferior.
Narrative-
The posterstarts withthe artist’sname- Lorde- andthenstateswhenthe
albumisout, what’sItcalledandwhere youcan findit. The mainfocus
of the posterisLorde,whois positionedinthe centre of the poster.
Iconography-
The texther name has beenwritteninissymbolic
because itisthe same style textitisalwayswrittenin,
therefore makingiteasytorecognise.There Isanimage
at the bottomof the posterwhichissymbolicbecause It
isthe image of heralbumcoverand alsomulti-media
logo’sthatare instantlyrecognisable tothe audience.
The use of the ‘@’ is anothersymboliccode which
suggestthatit isher twittername.Lorde’seye make-up
issymbolicof herbecause she isknownforwearingeye-
liner.
Setting-
Due to the cleanlinessof the backgroundandlighting
on herface,it suggeststheyhave usedprofessional
lightingandtherefore shotinastudio.The greytone
to the backdropis similartothe coloursinher
costume,face andtherefore inpost-processingthey
have usedcoloursinthe text.The brownand blacks
withinherhairand make-upcontrastwiththe mise en
scene,makingherstandout.
Technical AudioCodes-
There isa mid-shotof the subject,Lorde,whoisgivingdirectaddresstothe camera.The overall lookof the image iswhite andexposedin partsthatmakesitlookcold.
However,the warmnessof herhairandthe darklettering contrastswithit.The fact that the image isverysaturatedcouldbe because itisreflectingthe colourof heroine,
due to the fact that is the albumiscalled“pure heroine”.The lightingonherface isexposedonone side anddarker,butthere isa slightshadowof hernose thatdoesn’t
touch.This suggeststhe photographerhasusedlooplightingtocreate a moodyandatmosphericeffect.Italsolooksasthoughshe hasbeenairbrushedbecauseherface
and necklooksmoothandflawfree.Thisisan example of hyper-realitybecause itisrepresentingafalse realityof women. The textabove the artistsheadmakesitclear
that that isthe name of the artist,it isalso symbolicof the artistbecause itisthe same fontthat is usedthroughoutthe albumsandposters;makingitinstantly
recognisable.