1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead Comment on how the design of the magazine cover attracts the target audience: Colour
There are only three colours used, Black, Red and Neat font. Eyes drawn to the name of the
White. They are used because it makes the magazine because it's in the top left corner.
magazine stand out as they are a contrast of dark
Looks formal. Red and White. Appeals to a
and light, also because they are bold. By using just
more mature, male audience.
three colours the magazine is simple and effective.
It attracts the attention of the target audience
Main image
Typefaces
The main image is of Cheryl Cole. Attracts male
attention as well as the attention of her fans. The whole front cover is in capital letters. The
Direct gaze is used.This appeals to the target same colours are used throughout.By using
audience because they will know who she is. capital letters it makes the magazine seem
more formal. The same colours are used
Model credit
because sometimes if you use too many
Her name is written in bold white letters so that it colours the text can't be read. The colours and
stands out. It is formal and will attract her fans to capital letters used appeal to the target
the magazine. The word 'Rocks' is added because it audience because they stand out and are
ties in with the genre of her music and also the different.
genre of the magazine. This will tell the target
audience who the artist is. The target audience will
more than likely know who she is already. Photography Lighting
The background of the image is darker than
Coverlines the foreground, Cheryl Cole is lighter than the
The coverlines show a variety of different things background so that she stands out. The image
that are included in the magazine, such as new acts is close up. She is positioned right in the
and other acts that people who read the magazine
centre of the cover.The way Cheryl Cole is
are interested in. The coverlines are in coloured
positioned on the magazine cover is quite
boxes so they attract the attention of the
audience.The target audience may not be provocative, this will attract a wider range of
interested in Cheryl Cole; however the coverlines male attention because it would appeal to
tell them who else is featured on the magazine. them. It will also attract a range of her fans.
Main cover line
'CHERYL COLE ROCKS' Her album title (3 Words) is
used before this to attract her fan base. It is also Design Principles Used?
used as a play on words because 'Cheryl Cole The magazine title has been placed in the top
Rocks' is three words.By using her album title, the
left hand corner of the magazine; this is
target audience will become wider. Also they are House Style
The style of the magazine is quite formal. Capital letters are used because according to the Guttenberg principle
using product placement to advertise her album
whilst at the same time saying that 'Cheryl Cole throughout.The capital letters are used to attract the attention of the audience. this is the strongest area. The weakest area
Rocks'. contains the least information.