3. Iconography
Throughout our products we use
various icons, some don‟t appear in
every product but remain important
in creating the brand image.
4. Iconography:
LOCATION
A still from our trailer
the background
on our poster
the background
on our magazine
Forests play an important part in our product as it‟s the
film is set. It represents the isolation and unknown the
characters are feeling
5. Iconography:
BLOOD
A still from our trailer
the blood splat on our poster
Blood is obviously an icon for horror films, there are very
few that don‟t contain any at all, but like all slasher horror
films blood is pretty much everywhere
6. Iconography:
DANIELLE
Danielle in our trailer
Danielle on the Magazine
On the Poster
I think it‟s important for the lead character to be on every
product, because it creates a brand image and links all
three products together
7. Title and Design
Title in our teaser Trailer
Title on our Magazine
On the Poster
The name is purposely spelt differently because we think the
broken text relates to the characters emotional wellbeing, also it
looks interesting across four lines. It‟s different on the magazine
cover because „Its made by a different company‟
8. Title and Design
Following conventions of
Horror Films we chose a
serif font that was thin
and spindly for our title,
it‟s common for the title to
have a grunge effect over
it an it look distorted
9. Title and Design
Whereas we followed the
convention of magazine titles
being completely different to
the real film title, because its
made by different people
and its used to grab attention
this time using a bold sans
serif font, generally white
10. Do they appeal to the same
audience?
I think they do!
Because EMPIRE
Magazine is
targeted at Males
aged 17-25
Slasher films target
audiences are
extremely similar
to EMPIRE as they
are 15-25 Males
All of our products
include a female lead
which is a contributing
reason men will watch
the film, often slasher
include some kind of
sexual activity
between characters.
Which will appeal
more to the male
audience
11. Characterization
Present across all of our products Danielle is
seen as “a lost soul” fitting with the
conventions of a typical slasher, we don‟t
feature a particularly strong female
protagonist.
For example she doesn‟t have a very stern
face in any of the products, she is either
confused or scared.
