Unit 13 (LO3) – Be able to develop ideas by creating proposals and sample materials for two original print-based products

2. Contents Page
Slide
No.
Contents
4 Tune iN – Proposal
5 Audience Profile
6 Photography Plan
7 Draft articles
8 Sample Materials – Hand drawn drafts
9 Sample Materials – Magazine layout
(Photoshop)
10 Sample Materials – Draft Interview
11 Sample Materials – Hand drawn drafts
12 Sample Materials – Graphic layout
13 Annotation (Sample Material)
14 Annotation (Sample Material)
15 Sample Materials – Draft Pages
Slide
No.
Contents
16 Target Audience
17 Test Photography
18 Test Photography
19 Front Cover Rough Sketches (Tune iN)
20 Double Page Spread Rough Sketches (Tune
iN)
21 Graphic Layout – Front Cover (Tune iN)
22 Graphic Layout – Double Page Spread
(Tune iN)
23 Graphic Layout – Front Cover (Tune iN)
24 Graphic Layout – Double Page Spread
(Tune iN)
25 House Style/Colour schemes (Tune iN)
26 Format (size) of the magazine
27 Beat – Proposal

3. Slide
No.
Contents
28 Front Cover Rough Sketches (Beat)
29 Double Page Spread Rough Sketches
(Beat)
30 Graphic Layout – Front Cover (Beat)
31 Graphic Layout – Double Page Spread
(Beat)
Slide
No.
Contents
32 Graphic Layout – Front Cover (Beat)
33 Graphic Layout – Double Page Spread
(Beat)
34 House Style/Colour Scheme (Beat)
35 Conclusion
Contents Page

4. Tune iN – Proposal

5. Audience Profile
Gender: Male
Age: 20
Type of music they are interested into: Modern
Rock
Spending Power: £2.50 – £3
Socio-Economic Needs: The denotation of the
socio-economic needs of the magazine
readership will mainly be male audience in the
C2DE which are the Skilled Working Class, Working
Class and lastly, those at Lowest Level of
Subsistence. This connote that they will likely
purchase my magazine as it is cheap and
convenient price of a magazine.
Psychographic (Explorers): Seeks discovery.
Energy, individualism and experience. Values
difference and adventure.
Katz’ Uses & Gratifications Theory: Educate – being
able to acquire information, knowledge and
understanding. Entertainment – some type of
enjoyment and also some form of escapism
enabling us to forget our worries temporarily.
Maslow’s Hierarchy of needs: The type of person
that my magazine will target is love and belonging
which are friendship, family, intimacy and sense of
connection.

6. Photography Plan

7. Draft articles

8. Sample Materials – Hand drawn drafts
Hand drawn drafts – here are my ever first hand drawn drafts for my Front Cover and Double Page Spread.
The reason why I have done this so I have a rough idea of where things are going when I start constructing
my work.
Masthead
Puff
Promotion
Skyline
Strapline
Main
Image
Barcode, Price
and Website
Main
Image
Headline
(Main story)
Drop
Capital
Standfirst
Cover lines
Page
Number
Quote
Relates
Quote from the
interview
Text
Cover lines
Page
Number

9. Sample Materials – Magazine layout (Photoshop)
Magazine layout (Photoshop) – I have created a simple
layout for the magazine before importing all the ideas
that I have already have from my rough sketches to be
able to make the process quicker and simpler for me
edit. As you can also see I have used the ruler tool so
everything is aligned to each other. Lastly, added
important measurements to the pages by measuring
out the bleed around the pages.

10. Sample Materials – Draft Interview
Draft Interview – I have done a draft interview in a word
document so it is easy for me to edit if the artist wants
to add on into the interview or delete anything.
Moreover, knowing how much space I need in the
double page spread when the draft interview is ready
to import into the text column.

11. Sample Materials – Hand drawn drafts
Hand drawn drafts – these
are my hand drawn drafts for
my magazine ideas. As you
can see there are similarities
and differences between the
hand drawn drafts. I have
done this because I want to
produce a music magazine
that has its own originality
into it. For example, the
colour scheme, the suitable
area to layout certain
feature in the magazine etc.

12. Sample Materials – Graphic layout
Graphic layout – here are the
electronic version of my hand
drawn drafts that I have created
through Photoshop. The reason
why I have done this so that when
I start bring in the information into
Photoshop it will be easier for me
to detect what information goes
in the boxes.

13. Barcode – bottom
right – contains
the mini
information
Cover lines – right – summarising
what each information that are in
the magazine
Strapline – centre – the motto
of the magazine
Masthead – centre – brand
identity
Skyline – top centre – advertising
the content of the magazine
Puff Promotion – top left – directly
catch the audience’s attention
Headline
(main
story) – left
–
portraying
cover star
Exclusive – bottom centre
– important information
surrounding the magazine
Main image –
centre – the main
focus of the
magazine
Cover lines –
left –
summarising
what each
information
that are in
the
magazine
Stand first – left/top -
an introductory
paragraph in an article
Text – centre – conveying
what the artist is trying to put
across such as tours etc.
Image – right/centre – a
photo of the artist that is
being interviewed.
Headline – top – summarising what
the contain below is all about.
Caption – left/centre/top –
illustrating the image that is
represented
Drop Capital
Annotation (Sample
Material)

14. Annotation (Sample
Material)
Drop Capital – left -
Designating the first letter
or letters of a word.
Stand first – top/left – an
introductory paragraph in an
article, printed in larger or bolder
type or in capitals, which
summarizes the article
Main Image – right/centre –
a photo of the artist that is
being interviewed.
Page Number
Quote Relates –
To repeat or copy
usually with
acknowledgment
of the source
Brand
Identity/Exclusive
Puff Promotion – top left
– directly catch the
audience’s attention
Cover lines – top centre–
summarising what each
information that are in the
magazine Masthead –
centre – brand
identity
Strapline –
the motto of
the
magazine
Main image –
centre – the
main focus of
the magazine
Barcode – bottom
right – contains the
mini information
Cover lines – left –
summarising what
each information that
are in the magazine
Headline (main
story) – left –
portraying cover
star

15. Sample Materials – Draft Pages
Draft Pages – before making the final edits of the magazine,
I have imported all the information's that I need within the
front cover and the double page spread. I have done this
so it is easier for me if there are any adjustment to be done.
For example I have changed where the strapline suppose to
sit within the masthead but I have seen that it would not
work as it is not readable for the consumer and now it sits
underneath the masthead.
Masthead
Puff
Promotion Skyline Strapline
Barcode, Price
and Website
Main
Image
Headline
(Main story)
Cover lines
Cover lines
Main
Image
Drop
Capital
Page
Number
Quote from the
interview
Text
Page
Number

16. Target Audience
Age: 15 - 24
Gender: Male and Female
Reason for reading magazine: Entertainment and Education
Psychographic (Explorers): Seeks discovery. Energy, individualism and experience.
Values difference and adventure.
Occupation: in relation to media industry and also use an educational study
Demographics: B (teachers, creative and media) and E (students)

17. Test Photography
Here is my test photography. The reason why I have created a test photography is to have a
varieties of images that will fit for purpose into my magazine such as my Front Cover and
Double Page Spread.

18. Test Photography

19. Front Cover Rough Sketches
(Tune iN)

20. Double Page Spread Rough
Sketches (Tune iN)

21. Graphic Layout – Front Cover
(Tune iN)

22. Graphic Layout – Double Page
Spread (Tune iN)

23. Graphic Layout – Front Cover
(Tune iN)

24. Graphic Layout – Double Page
Spread (Tune iN)

25. House Style/Colour schemes (Tune iN)
House Style –
For the house style, I will be using a verity of fonts styles, logos and the tone of language.
Firstly, with the type of font styles that I am going to, they are:
• Times New Roman – cover lines and skyline
• Century Gothic – masthead, web address, title, brand identity and other verbal codes
surrounding the magazine.
• Brush Script Std – strapline
• Myriad Pro – text, stand first, key facts text, social media site of the artist
• Impact – quote relates
• Arial – puff promotion
• AIGDT – page number
The tone of language of my magazine will be a mix of informal/formal language as I want to
keep originality from the artist. The connotation behind this
Colour Schemes –
The colour scheme that I am going to use across the pages is a shade of blue to connote
truth, confidence, loyalty and intelligence. The reason behind this is that I want my spectator
to have faith on my music magazine and as an editor I would like to give my target audience
the privilege to go through the magazine pages without disappointing them. Moreover, I will
achieve this in Photoshop by using the ‘Eye Dropper’ which means by using this tool I have
the option which allows me to pick up the exact colour or an average of the colours around
it.

26. Format (size) of the magazine
The format (size) of the magazine will be a standard A4
size on a hard copy. The purpose of having an A4 size
music magazine is you can fit into your bag easily when
you don’t want to carry it and it is just the right size.
However, there is also going to be a digital copy of the
magazine, for example tablets, smartphones etc. I
have included this so my target audience has the
choice of where to view the magazine.
There is going to be a price for each services. The hard copy will cost £6 because
of printing and P&P, whereas digital copy will be a
lot cheaper as it will only be 50p for subscription
of each magazine as it does not have a lot of
process to go through compare to the hard copy.

27. Beat – Proposal

28. Front Cover Rough Sketches
(Beat)

29. Double Page Spread Rough Sketches (Beat)

30. Graphic Layout – Front Cover
(Beat)

31. Graphic Layout – Double Page
Spread (Beat)

32. Graphic Layout – Front Cover
(Beat)

33. Graphic Layout – Double Page
Spread (Beat)

34. House Style/Colour Scheme
(Beat)
House style
The house style of Beat magazine will be red, black and yellow. The reason why
I have chosen red is because it brings energy, desire and passion into the
magazine which means a passionate belief in an issue or undertaking.
Moreover, the colour black ‘signifies’ (De Saussure) hidden, secretive and
unknown, and as a result it creates an air of mystery which I want for my Beat
magazine. Lastly, with the colour yellow it defines the mind and the intellect. It
is optimistic and cheerful. Furthermore, there will be a verity of font styles such
as Century Gothic, Arial etc. and size of the font will be varies as well
depending on what job they do in within the magazine, for example, the font
size of the text for the double page will be size 11.
Colour scheme
The colour scheme of my magazine will be white background to make the
artist stand out also to connote the purity and originality of what the magazine
is trying to put across to the target audience. The text has to be bold and easy
to read. The colours of the text will be black to connote formality, it gives a very
aggressive colour scheme and lastly, it increases readability.

35. Conclusion
In conclusion, LO3 is about being able to develop ideas by
creating proposals and sample materials for two original print-
based products. This LO conclude sample materials such as hand
drawn drafts, Photoshop magazine layout, draft pages and
proposals for both magazine ideas. The purpose of doing is to
develop my understanding of the magazine that I am inspired to
and why I have chosen the specific feature to apply within my
magazine. Moreover, I have included audience profile to remind
myself who I am targeting to, for example, writing down their
gender, age, type of music they are interested into, how much
money they’ll spend on a magazine and theories that are
relevant.