Unit 13 (LO5) – Be able to use feedback gained to inform the development and planning of an original print-based media product

2. Contents Page
Slide
No.
Contents
3 Feedback - particular strengths
4 Feedback - suggested improvements
5 Survey Monkey
6 Q1. How prepared was the presenter?
7 Q2. Did you understand all of the
information on the pitch?
8 Q3. Did you think there was any content
missing from the presentation?
9 Q4. What were the biggest strength of the
presentation?
10 Q5. What could have been done to
improve the presentation?
11 Q6. Would you purchase a copy of Tune
iN?
12 Photo of people answering my
questionnaire
13 Conclusion about the results
Slide
No.
Contents
14 Production Plans
15 Budget Summary
16 Legal/Ethical
17 IPSC – Independent Press Standards
Commission
18 How to make a complaint through the
IPSO
19 The Editors’ Code
20 Intellectual Property
21 Reflect on any adjustments based on the
feedback
22 Front Cover (Before & After)
23 Double Page Spread (Before & After)
24 Calendar Events
25 Conclusion

3. Feedback - particular strengths
The particular strengths that I have received from my pitch is that
I have produced a realistic growth breakdown, a very detailed
budget summary, a comparison with the competitor (inspiration),
the sales figured breakdown and lastly, comparison between my
first drafts of my front cover and double page spread to my final
front cover and double page spread. Moreover, through the
breakdown of researching behind my masthead such as the
purpose of why my magazine is called “Tune iN”, the layout of
my presentation of how they are not crammed with information
but very neatly and clear presented. Moreover, as an editor I
have considered the feedback well and clearly demonstrated
what I did to improve. Lastly, keeping that brand identity by
linking it to my Twitter and Facebook pages and retains the
magazine images.

4. Feedback - suggested improvements
The feedback for suggested improvement that I have received is
that I need to source where I have found the information’s from
such how much will it cost me to pay for my finance team,
editorial team, journalists, reporters, advertising team, production
manager and social media executive. Moreover, constructing
an above and below the line marketing, for example, television,
internet, radio and billboards (Above the Line Marketing) and
direct mail marketing, door-to-door marketing, exterior location
marketing and email marketing (Below the Line Marketing).
Furthermore, avoid reading out from the board too much so
make eye contact to whom I am presenting to such as my
classmates and teacher. Lastly, rather than saying “I forgot to
add it on”, say “I have not develop it yet”.

6. Q1. How prepared was the presenter?
As you can see from the results, all of them thought that I was
“very prepared”. This connotes that I have produced a
presentation that has enough information for them to take on
and this is very important because I want my audience to be
able to understand the purpose of pitching my new music
magazine and also for them to help me compete with Mojo
magazine.

7. Q2. Did you understand all of the information on the pitch?
From the results, everyone seemed to understand all
the information on the pitch. This connotes that I have
covered most of them especially the key areas such
as the budget summary, profit/loss breakdown etc.

8. Q3. Did you think there was any content missing from the presentation?
50% that answered this question says “No” and the other 50% says I have. I have placed a comment box so I will be
able to know what information that I have missed and they are:
• Source where you obtained your financials (costs etc.) from and terminology such as 'Push' and 'Pull' marketing,
'Above the Line' Marketing and 'Below the Line' Marketing
• More detail on the marketing strategies & the justification behind the marketing strategies
• I think defining how Tune In was going to establish what music is popular for the next issue should've been
explained during the presentation
• Everything was there however some more detail for the promotion maybe above and below the line promotion
could have improved it
This connote that I have missed 4 information into my pitch but I will justify this in furthermore detail in the next few slides.

9. Q4. What were the biggest strength of the presentation?
The results that I have received from this question helps
me the biggest strength of my presentation such as the
comparison with my competitors and a very impressive
summary of the future issues and what the magazine will
cover. Also my social media marketing looked really
“impressive”.

10. Q5. What could have been done to improve the presentation?
For the improvements that I could have done for my presentation
is to avoid phrases like "I forgot to add it in" and avoid reading
information from the board too much. Moreover, more detail on
demographics & spending power. This connotes that I have gone
too quick with some of the slides that some of them was not able
to read and take it in and also going in more detail with some of
them such as the promotion of the magazine.

11. Q6. Would you purchase a copy of Tune iN?
With this question, I have ask them whether they would
purchase a copy of Tune iN and 25 % says “yes”, 12.50% says
“no” and 62.50% says “maybe”. This connotes that my
magazine does not appeal to most of them and I see this as
a positive note to may be aim higher such as the target
audience and also this demonstrate their interest with music.

12. Photo of people answering my questionnaire

13. Conclusion about the results
In conclusion about the results, I have acted with the
feedback that I have received such as the
information that I have missed such as more detail for
the promotion maybe above and below the line
promotion could have improved and more detail on
the marketing strategies & the justification behind the
marketing strategies.

14. Production Plans
• Release date: Monday 1st December
• Beginning of production date: Monday 3rd
November
The adjustments or changes that I had to make based on the feedback that was given is that I have to
stick to the production plans; also making quick decisions on what shot type that is going to be used, who
is going to be the cover star, contacting the cover star, what layout suits the next ‘Tune iN’ issue.

15. Budget Summary
Job roles Salaries
Finance team £25,000
Editorial team £15,000
Journalists £15,000
Reporters £24,170
Advertising team £25,000
Production manager £35,000
Social media executive £22,000
Total £161,000
Start up costs: £140,000
Start up expenses to fund – £80,000
Start up assets to fund – £60,000
Total: £140,000
Marketing costs:
Adverts: £795 per day
Festivals: £25 per thousand leaflets
Facebook: 0.15p per click
http://www.prospects.ac.uk/magazine_journalist_salary.htm
http://www.blurb.co.uk/pricing-calculator
Printing/publishing costs:
Magazines: 10,000 / 2 = 5,000
Pages: 24 / 2 = 12 x 4 = 48
Cost: 1,149 / 2 = 574.5 x 4 = £2,298
Distribution costs:
(£45 per thousand)
45 x 5 = £225
Promotion at music festivals:
Leaflets
Income:
Advertising
Subscriptions
Profit from sales

16. Legal/Ethical
HSE (Health & Safety Executive)
Source: http://www.hse.gov.uk/printing/index.htm
The HSE provides risk management and risk
assessment. Every work place has to have a risk
assessment in place on how to deal with
potential risks and perform work tasks safely. It is
important that every employee is aware of
potential risks and how to deal with them if they
do occur.
PCC
Source: http://www.pcc.org.uk
From looking at the editors code of press
complaints commission the standards that my
magazine need to reach to be fair and not break
any rules of publishing.
The benchmark within the editors code is to never
upset the public by publishing appropriate
content. It is also to publish fair and suitable
content with in the magazine.
IPSO
Source: https://www.ipso.co.uk/IPSO/
To make a complaint to IPSO you either call them
or write an email to report inappropriate content.
Copyright Laws within Print Media
Source: http://www.bauerlegal.co.uk/website-terms.html
With the Intellectual Property Rights their content
is protected by applicable copyrights, trademark
rights, database rights and other proprietary
rights. This means that their Terms of Use does not
give us the right or licence to use the Content
except as expressly provided in these Terms of
Use.

17. What is the IPSO?
IPSO is the independent regulator of the newspaper and magazine industry. IPSO
promote and uphold the highest professional standards of journalism in the UK, and to
support members of the public in seeking redress where they believe that the Editors'
Code of Practice has been breached.
What can readers complain about?
IPSO can deal with complaints from readers from both printed or online content such
as;
• Print and digital articles,
• Print and digital images , which also includes videos,
• Audio found on both magazine and newspaper websites,
• Letters which fellow readers have sent to a magazine or newspaper
What can the IPSO not deal with?
However, IPSO cannot deal with TV and Radio who are dealt by Ofcom, advertising,
books, content that is not featured in magazines or newspapers etc.
What can readers complain about within Tune iN magazine?
Within my magazine, readers can complain inappropriate visual images, the use of
language such as swearing depending on what it is. Lastly, finding certain facts
offensive, for example, ethnicity, stereotypes etc.
IPSC – Independent Press Standards Commission

18. When making an complaint through IPSO, there
are three ways you can do this. They can either
do this electronically by filling in an online form or
sent an email. Lastly, write a letter.
The photo on the left demonstrates on what the
online form looks like. Within the online form they
asked the person what they are complaining
about such as;
• Are you complaining about behaviour of a
journalist and or/ photographer
• OR are you complaining about material
published in a newspaper or magazine
• Lastly, complaining about material
published on a newspaper or magazine
website
And then, it asked the ‘Name of Publication’,
‘Date of first article’ and lastly, they ask you to
upload a documents that ‘must be’ in one of the
following formats – JPG, PNG, PDF or DOCX; also
the person is allowed a maximum of 5 headlines
How to make a complaint through the IPSO
Source:
https://www.ipso.co.uk/oxbxApps/app/complaint1.html

19. The Editors’ Code
From looking at the editors code of press complaints commission the standards
that my magazine need to reach to be fair and not break any rules of publishing.
The benchmark within the editors code is to never upset the public by publishing
appropriate content. It is also to publish fair and suitable content with in the
magazine.

20. Intellectual Property
What is Intellectual Property?
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and
symbols, names and images used in commerce.
Industrial property
Industrial property such as inventions, industrial designs, trademarks which is afforded protection under national and
international intellectual property laws.
Copyright
Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to
its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for
their intellectual effort.
Before producing the magazine, I need to be aware of laws and regulations such as the copyright law because
this will help me to protect my content from people trying to copy it and use it for other purposes.
When advertising my magazine or any other products that I am going to conclude as part of advertising in my
magazine, I need to be aware of defamation, privacy, and publicity issues. The reason behind this is because when
publishing the interviews and gossip pages, the magazine needs to make sure that they do not break any privacy rules
of the subjects life. As an editor I have to make sure the magazine will contain any information that is true to the word
and no false accusations to gain more money.
To make sure my magazine does not break any copyright laws, my magazine will ask permission from the social
network sites that will be on the front page to use the logos. I will do this by contacting them and asking them for the
permission by explaining what the use would be.
Finally, when advertising within the magazine, the advertisers or magazine must have the permission of everyone within
the advertisement involved to publish the advert. This could be the product or service label, a celebrity etc.

21. Reflect on any adjustments based on the feedback
These two feedbacks reflects on how I
presented my magazine pages before; it
does not only criticise on the way I
presented it but also telling me on how to
make it even better.

22. Front Cover (Before & After)
As you can see I
have included my
first draft to see
the comparison
with my final
piece. I have
adjusted the
alignments and
making sure that
all the cover lines
and headlines are
all line. Moreover,
with the main
image I have
made the artist
brighter to make
him stand out.
Furthermore, I
have stick into the
colour scheme
such as blue, pink
and
black.
Before After
Text

23. Double Page Spread (Before & After)
With my double page spread, I have done exactly the same as my front cover
slide such as comparing my first draft of my double page spread to my final
piece. As you can see from the images that I have changed the colours that I
used from my first to my final. The reason why I have changed this is that I want
to stick with the colour scheme to portray my understanding into this project
and to make it easier for my target audience to adapt to my magazine by
sticking to one colour schemes rather than changing it and surprises them.

24. Calendar Events
With the calendar events, I have to include
upcoming events such as Puff/Promotion that
relates to Halloween OR an upcoming Festival.
For example, placing a promotion code to
give them 20% discount on a concert ticket if
they purchase my magazine. This is important
because it will boost popularity within my
magazine and that it will interest my target
audience as I have factored these important
dates. Moreover, I am doing a favour towards
my target audience by reminding them these
key dates so they will not miss anything that
they are interested in; also giving them the
opportunity to attend these dates.

25. Conclusion
In conclusion, LO5 is all about being able to use feedback and
gained to inform the development and planning of an original
print-based media product. The purpose of having this section is
to have a further understanding of the legal and ethical issues
and why they are important to include when creating a
magazine. For example, to make a complaint to IPSO you either
call them or write an email to report inappropriate content. The
purpose of including is if the reader finds something offensive or
unpleasant from the magazine they can call or write an email to
IPSO for further complaint. Moreover, calendar events are
important as the amount of consumers buy a hard copy increase
through events happening on a seasonal basis such as summer
festivals.