IFB wanted to engage new consumers across the entire shopping lifecycle from awareness to purchase. They used POINT to integrate their campaign across various customer touchpoints like print ads, banners at retailers, and social media. Consumers could scan ads or logos to access videos, offers, contests and locate nearby dealers. Over 21,000 engagements occurred in 3 months, with most from retail displays, and nearly 80% of consumers viewing additional product information. POINT helped demonstrate how to better integrate campaigns and leverage technology to improve impact and ROI at multiple customer touchpoints.