By using Orange Beacon Solutions, you will boost application usage for your business and create link between virtual world and physical world. (Example: recognize directly a customer by his name when going to your shop, giving him free-voucher or credit when accessing your application, ). In a nutshell more revenue by providing more interaction with your client when being close to one of your asset( shop,adverstisement, car, etc;..)

1. make your environment interactive

2. contextual messages
on smartphones, tablets,
smartwatches of users
in the vicinity.
2 centimeters to 30 meters
configurable
Orange Beacon
How does it work?

3. place your Orange
Beacon wherever you
want
1
set up your message
1. determine the distance
2. write the notification
3. define its action
2
you customers receive
your notification
they can press it to trigger the
associated action
3
easy to use

4. example: pilot of the Nice airport
a complete communication solution
« Aéroport Nice » app
I get into the airport terminal
notification:
a notification reminds me of
my flight number
When I’m passing near an
airport shop
associated action:
the direction towards which I
have to go to put down my
luggage is indicated
notification:
I receive a special deal on
one of the products

5. through your
Orange Beacon
mobile app or the
web back-office
access your campaign
analytics:
• number of customers detected
• number of messages sent
• average presence time
audience qualification*
• age
• gender
• residencial location
* representative and based on the Orange France network
clients in compliance with the CNIL authorizations
easily measure your campaigns’ impacts

6. advanced pilots
more than100 pilots
more than 2 700 Orange Beacon installed

7. Mobile apps that integrate beacon
technology stay installed 6 times
longer than average.
Interactions with store products
advertised by a beacon are 19 times
more important.
A mobile app sending geolocalized
push messages is 16 times more
used than others.
proven results

8. compatible with
every new
smartphones and
tablets
since the end of
2013
+85%
of 2014’s
products
sold
works with
every mobile
phone
operators
76 %
of European users are willing
to receive targeted
commercial informations*
*source: Forrester

9. a complete and ready-to-
use solution, including:
• Orange Beacon devices
• the software development kits (SDKs) for your
mobile app
• a web back-office & mobile administration app
• APIs
• deployment by Orange Business Services
EXCLUSIVITY
the only beacon
solution allowing
to qualify your
audience
why choose Orange Beacon?

10. 43 x 38 x 7
mm
which Beacon to choose?
Orange Beacon
at least 2 years of battery lifespan
Orange Beacon Tag
at least 2 months of battery lifespan
for shorter
duration
events
new activation possibilities by
movement and temperature change
91 x 79 x 24
mm
replaceable battery

11. Guillaume Odriosolo
guillaume.odriosolo@orange.com
+33 6 08 68 78 44
Jean Donadieu de Lavit
jean.donadieu@orange.com
+33 6 72 61 08 21

12. Appendices

13. brand A Orange Beacon campaign project
Develop a mobile app for
Android (4.3+)
and/or iOS (7.1+)
Integrate the Orange Beacon
SDK in the application
Distribute the mobile app on
stores
Arrange the Orange Beacon
on the app users
passageways
Sign an
Orange
Beacon
contract
Activate the installed Orange
Beacon
The users
receive your
messages
Set up the users messages
via the administration tools
1
1
2 3
4
5 6
A

14. brand A Orange Beacon campaign on the user’s side
Hold an Android (4.3+) or iOS
(7.1+) phone
Download and install
the A application
on the phone
A
Authorize the
notifications
and location
services for the
app A
Often suggested by
default
Activate the
Bluetooth
Often turned on by
default
Walk nearby an activated
Orange Beacon
Discover the message
sent by A
1 2
3
5
4

15. the web back-office: configuration
Beacon list Beacon settings

16. the web back-office: analytics
gender
age
geographical distribution

17. the web back-office: analytics
number of detected passages number of detected persons
mean detected presence time number of notifications sent in entry zone

18. mobile content management app