Smart AdServer is the 1st IAB certified mobile ad server. It provides a one-stop shop for mobile ad serving, including campaign management, inventory management, targeting, creative design, reporting, and monetizing remnant inventory. The mobile advertising market is growing rapidly as smartphones surpass PC sales and publishers create more mobile content.

1. Smart AdServer is the 1st IAB certified mobile ad server

2. The mobile & tablet
audience is bigger than you
think

3. For the first time in history..
… Smartphones sales pass PC sales* !
Sources: various Gartner reports, 2009 – 2011 http://www.gartner.com
* New shipments

4. Key success factors
for this market growth:
Devices x Content x Connexion
Manufacturers
innovate with new
attractive smartphone
capabilities.
Advanced OS
Interactive devices
…..
Publishers
create specific
content for delivery
on mobile devices. Operators
extend & improve
Content, their network
apps, infrastructure.
mobile sites…
Wifi, 3G, 4G….

5. The mobile advertising
market is (already) here!

6. Mobile advertising revenue by region
Worldwide, 2010-2015 (millions of dollars)
Mobile ad sales to hit $3.3 billion
this year, $20.6 billion forecast in 2015
(Millions of dollars)
Source: Gartner (several reports)

7. A multi-device world: Smartphone
stats
iOS has been the favourite OS of advertisers
but it might be changing as Android sales are rising
Source: Smart AdServer Source: Gartner (June 2011)

8. Make it simple!

9. Mobile ad serving one-stop shop
Smart Smart Smart
Campaign Management Inventory Management Targeting
Smart Smart Smart
Creatives & Rich Media Statistics & Reporting Mobile Apps SDK

10. Campaign management:
a 3-step workflow
Please click on the image to start the video
Video’s link : http://bit.ly/MobileRichMedia3steps

11. Be creative!

12. From standard ad formats…
Banner Interstitial Expandable

13. …to innovative ad formats
Interstitial HTML5
Toaster 100%
customizable
Bounce
Accelerometer based
X
Web-view
transparency
Travel format (interactive
video)

14. Serve your ad to the right person,
at the right moment,
in the right place

15. Targeting is key !
The different carriers and the various handsets
must be taken into account.
Target by :
OS ISP
Key values
Manufacturer / Model
Country / City
Screen size
and more….
Connexion type

16. Mobile ad serving one-stop shop
Targeting capabilities sample:
Target 3
Target 1
Target 2
Target 4
Target : USA
Product line 4
Product line 1 Product line 2 Product line 3

17. Reliable forecasting!
Yes, it’s possible ;-)

18. Manage your mobile inventory
in real time
Media planning optimisation
Inventory pre-booking and booking
Real time Management of Advertisers SOV
Detailed view on fill rates

19. Real-time statistics & reporting
Real-time campaign
monitoring & Campaign
optimization (impressions
& clicks), Targeting by
OS...
See results immediately:
Reporting templates are
available to view campaign /
page impressions / CTR, or
customize your own report.

20. Extend revenue from premium
to remnant

21. Monetize your unsold inventory
Through one interface, publishers can access various
remnant ad networks and manage their monetization.
Over 20 international backfill providers have already
partnered with Smart AdServer...

22. Smart AdServer is the 1st mobile ad server
certified by IAB.
www.smartadserver.com