2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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Please seek permission to reproduce the same in public forms and presentations.
3. VERIZON INSIDER
• Verizon Wireless wanted
to increase the time
users spend on its
website and the amount
of interaction with its
content.
4. VERIZON INSIDER
• In January, the company
partnered with Gigya
and digital agency Modal
to develop a new version
of its community hub
Verizon Insider.
5.
6. VERIZON INSIDER
• Now, users can earn
points and rewards for
participating in contests,
posting comments and
promoting events.
7. VERIZON INSIDER
• Gamification can reward "behaviors
consumers will naturally take on the
site, such as sharing a blog that's
relevant to their social networks or
uploading a photo of themselves
and their friends while attending a
Verizon-sponsored concert," says
Beth Tourek, Verizon's social media
strategist.
10. VERIZON INSIDER
• Verizon Insider seems to be
paying off. "On average, users
spend over 30 percent more
time on-site with social login
versus site login," Tourek says,
"[And] the site has experienced
more than 15 percent more
page views."
11.
12. VERIZON INSIDER
• Any gaming experience
should aim to make users feel
their experience is special.
That's why Verizon Insider
gives users customized
badges to personalize their
experience.
13. VERIZON INSIDER
• "The gamification element that
excited us most was the
opportunity to create customized
badges for unique local programs,"
Tourek says. "For example, we're
working on a 'Snow Bunny' badge
for people who enter an upcoming
sweepstakes to win a season pass at
a Utah ski resort we sponsor."