Shake It - Gamification in customer engagement - Manu Melwin Joy

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Coca-Cola is known to be at the forefront for developing creative and innovative product promotions. In Hong Kong, teenagers are offered a free and branded app for their phones. A television spot ran during the evening.

Education

SHAKE IT
Gamification in Customer Engagement

Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

COCACOLA SHAKE IT
• Coca-Cola is known to be
at the forefront for
developing creative and
innovative product
promotions.

COCACOLA SHAKE IT
• In Hong Kong, teenagers
are offered a free and
branded app for their
phones. A television spot
ran during the evening.

COCACOLA SHAKE IT
• During this time, fans
are asked to run the app
and shake their phones
to win discounts and
prizes from partners like
McDonald’s.

COCACOLA SHAKE IT
• In the evening, a spot was
broadcast on television
during which time it was
possible to run the
application and … begin to
shake the smartphone in
front of the TV!

Shake It - Gamification in customer engagement - Manu Melwin Joy

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