Successfully reported this slideshow.

Top 5 Trends in Fan Engagement for 2015

6

Share

Upcoming SlideShare
Engage your fans!
Engage your fans!
Loading in …3
×
1 of 34
1 of 34

Top 5 Trends in Fan Engagement for 2015

6

Share

Download to read offline

What’s next?

This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.

What’s next?

This is something we at SME have asked ourselves every day of our 25-year existence. The answer lies in creative inspiration and the fearless pursuit of the cutting edge. Our team of creatives and brand strategists strive to answer this question for every one of our clients. Check out our 5 key trends for fan engagement in 2015 below and give us a call to chat about how your brand can become a trendsetter and sharpen the cutting edge of fan engagement.

More Related Content

Related Audiobooks

Free with a 14 day trial from Scribd

See all

Top 5 Trends in Fan Engagement for 2015

  1. 1. SME Inc. O 212.924.5700 F 646.439.9071 www.smebranding.com Zach Kelly, VP Brand Strategy Zke l ly@smebranding.com WHAT’S NEXT FOR 2015? 5 KEY TRENDS IN FAN ENGAGEMENT SEPTEMBER, 2014
  2. 2. WHERE ARE WE NOW? 2
  3. 3. In-Stadium: Teams are beginning to cultivate an immersive, engaging and omni-channel experience unlike ever before 3
  4. 4. At Home: With the availability of exclusive content and instant social conversation, fans can stay engaged on multiple platforms from their living room 4
  5. 5. The Total Experience: In-stadium and at-home have begun to converge so that fans have the opportunity to always be connected to the stadium environment, regardless of their location 5
  6. 6. WHERE ARE WE HEADED? 6
  7. 7. The question becomes, how do we continue to build a total immersive experience across all in-person and at-home channels? 7
  8. 8. • Navigation • Personalization • In Stadium History • Augmented Reality 1 BEACONS 8
  9. 9. Beacon technology will help personalize and inform the fan experience though mobile interaction 9
  10. 10. The evolution of Beacon interaction will begin to ease navigation through the stadium, giving fans directions to their seats, concessions and the nearest bathroom MLB App: http://mlb.mlb.com 10 http://techcrunch.com/
  11. 11. And allow fans to interact with specific locations within the stadium to initiate a telling of history or augmented reality experience http://techcrunch.com/ 11
  12. 12. • Engagement • Social Media • New Apps 2 TEAM CONNECTION 12
  13. 13. Today’s fans have a burning need to be engaged in social media throughout the game 13
  14. 14. Increased wireless and cellular capabilities at stadiums will continue to give fans greater access to social media and other apps 14
  15. 15. Apps like “Experience” offer seat upgrades and opportunities to meet players, mascots and to get on the fan cam http://www.expapp.com Another example, “Uphoria” relays near instantaneous highlights to fans, which can be viewed from multiple angles 15 Experience: http://www.expapp.com Uphoria: http://www.sportingkc.com/uphoria
  16. 16. Gaming systems like Xbox One personalize your viewing experience by bringing interactivity to live games, stats, scores, highlights and Fantasy sports all on your TV http://news.xbox.com 16 X Box One: http://www.xbox.com/
  17. 17. Teams and Agencies continue to push the envelope with new creative mobile content that engages fans with more behind the scenes access than ever before http://www.sportingnews.com/ 17
  18. 18. • Google Glass • RFID Wristbands • Licensed Tech 3 WEARABLE TECH 18
  19. 19. As innovation progresses, wearable technology will optimize the fan experience by bringing them even closer to the field 19 Google Glass - http://www.google.com/glass/start/
  20. 20. In game users wearing Google Glass will be able to stream content to the jumbotron or your TV, giving fans a first hand perspective of the action http://blog.ted.com/ 20 USA Today - http://www.usatoday.com/story/tech/columnist/shinal/2014/06/26/google-glass-app-to-change-sports-fan- experience/11422667/
  21. 21. Google Glass app “Skybox” overlays stats, graphics and video as you watch the game to make sure you don’t miss anything if you look away from the action http://www.apx-labs.com/ 21 Skybox - http:// www.apx-labs.com/ products/skybox/
  22. 22. RFID wristbands will continue to evolve the stadium experience by storing ticket info and checking fans in on social media. http://www.adweek.com/ 22
  23. 23. RFID wristbands can also be worn by athletes to give fans even more information on player movement, stats and action on the field 23 Spartan Race RFID Example -http://www.spartan.com/
  24. 24. Wearable tech is breaking ground in sensory response with the “Alert Shirt,” which engages fans by giving them the emotional and physical feel of the stadium, regardless of where they reside 24 Alert Shirt - http://wearableexperiments.com/alert-shirt/
  25. 25. • E-Commerce / Mobile Payments • Parking Apps • Self-Serve Concessions 4 EFFICIENCY 25
  26. 26. 26 RFID wristbands can link to your credit card information, simplifying food, drink and merchandise purchases NY Times. Disney Example - http://www.nytimes.com/2013/01/07/business/media/at-disney-parks- a-bracelet-meant-to-build-loyalty-and-sales.html?pagewanted=all&_r=0
  27. 27. Traveling to the stadium is easier than ever before with parking apps that let you purchase and guarantee parking in advance to ensure that you always have the perfect tailgate spot Parking Panda: http://www.parkingpanda.com 27
  28. 28. The 2014 MLB All-Star Game at Target Stadium in Minnesota was the first sporting event to feature self-serve beverages http://www.cnbc.com/ 28 http://www.ipouritinc.com/ http://www.draftserv.com/
  29. 29. • Clean Energy • Recycling • Transportation 5 SUSTAINABILITY 29
  30. 30. Environmentally conscious fans, especially Gen Z, expect stadiums and teams to promote sustainable practices 30 Source: Unilever Project Sunlights How Children Inspire Sustainable Behavior in Adults, August 2013; JWT Intelligence
  31. 31. Programs such as “NHL Green” encourage and help fans recycle after tailgating events and promote food recovery initiatives to redistribute prepared but unsold concessions to local shelters http://www.nhl.com/green/report/ 31 http://summit.greensportsalliance.org/ http://www.nhl.com/ice/eventhome.htm? location=/nhlgreen
  32. 32. FIFA recently launched a number of on the ground environmental programs to help offset the carbon footprint left by fans travelling to the World Cup from outside of Brazil http://www.fifa.com/ 32 FIFA: http://www.fifa.com
  33. 33. START THE NEXT TREND WITH SME 33 SME Inc. O 212.924.5700 F 646.439.9071 www.smebranding.com Zach Kelly, VP Brand Strategy Zke l ly@smebranding.com What are you waiting for?
  34. 34. SOURCES Ad Week: http://www.adweek.com APX Labs: http://www.aps-labs.com CNBC: http://www.cnbc.com Experience: http://www.expapp.com Fast Company: http://www.fastcompany.com FIFA: http://www.fifa.com Microsoft: http://news.xbox.com MLB: http://mlb.mlb.com NHL: http://www.nhl.com Parking Panda: http://www.parkingpanda.com Sporting Innovations: http://www.sportinginnovations.com Sporting News: http://www.sportingnews.com Tech Crunch: http://techcrunch.com TED: http://blog.ted.com Wearable Experiments: http://wearableexperiments.com NY Times: http://nytimes.com 34

×