1. The document proposes several ideas to improve the Zombies Run application, including adding a ranking system, more intuitive controls, and new running modes like cooperative and exploration modes. 2. It also suggests marketing ideas like an interactive story race and creating a running apparel line through a partnership with a brand like Adidas. 3. A new application called Zombie Pro Runner is proposed for more experienced runners, featuring voice-guided interval and heart rate zone training.

1. Created by: Ondrej Ďurják
odurjak@yahoo.com

2. Main points
1. Improvement ideas for Zombies Run
application
2. Marketingideas for Zombies Run application
3. New applicationconcept – Zombie Pro Run

3. Improvement ideas – ranking system
There should be a ranking system for runners
because
people love to compare themselves with others (both
known and unknown) and when they see their
progress they want to tell everyone by posting it on
social networks = more advertising for you
Example... Ranking system can be called „table of survival probability“
after finished missions and successful escapes from zombies you
will gain experience points which will increase your chance to
survive zombie apocalypse. After finishing half of missions your
chance to survive should be more than 50% probability

4. More intuitive control
• Create a possibility for runners to accept a side mission
during run
• Runner can accept the mission by speeding up which
confirms the mission, staying in the same pace or slowing
down will reject the mission (GPS – sensor)
Exampleof side mission: .... radio broadcasting.... „ we have a bad news for
you, there is a group of zombies heading your way, use obstacles as your
cover, run between them as fast as you can, ... hopefully they will not spot
you... get some rest behind them, jog slowly and deeply breathe
(hidden exercise 10x 5 second of sprinting 10s of light jogging between)

5. New running modes - proposals
1. Cooperatemode – two/group survival
2. Explorationmode
3. Death match mode
4. Spy mode
5. Death Run mode (fitness test)

6. Cooperate mode – two/group
• Many runners have buddies or friends who also run....
let's give them chance to cooperate, build a base
together to help each other collect supplies. Every
game is more fun when you play it with someone.
• We can also build a groups. Group members will run
separately, but they will be supporting common base.
This can create a running groups and clans, eventually
it can lead to formation small running communities
both in game and in the real world

7. Exploration mode
• Runners will explore surrounding area by running through
it. In this mode runner starts with blind map, by running
through black areas on his map, he makes those areas
visible on map. Runner will see already searched area on
his phone or in his profile.
• Running through black areas will give you chance to find
items/supplies, but you cannot gain any items by exploring
the same area.
• This mode will force runners to run farther and discover
their surroundings, find new trails and new places.
Example:

8. Exploration mode
Example:Goal of the mission will be
to explore new area around you
to get some supplies.
Let say that as you are running you
can see 25 m around you, so if
you run for example 1 km you
will explore 0,051 km2 (circle
with a diameter of 25 m x your
running distance)
Visualization:

9. Spy mode
• Objective of these missions will be to run some distance, and then
to meet the target you will have to do a snapshot of ordinary
objects. This image will be added to your profile so other people
can see if you have satisfied a given Mission
• What kind of object it will be you will learn only during the mission
Example: after a while of running... radio broadcasting.... „ Now is time
to tell you what is the goal of your mission... We want to secure
bigger area so you have to find some kind of high structure with a
good wiev on the surrounding area.... So look for high building or
church tower or something similar what can be used as a forward
base don't forget to take a picture, so that we can decide if it is
usable.....

10. Death match – survival mode
Death match mode is about competing with your friend.
You can select from categories in which you want to
compete, you can also send an invitation to compete
with your friend. Before you set a category you have to
set a competing period. (e.g. week/month) after that you
choose category e.g. (more km, better average pace,
fastest km an so on...)
There can be a story behind competition e.g. both of you
have been bitten by zombies, virus spreads rapidly in
your veins, unfortunately we have last serum and we can
save only one of you... who will win obtain serum and
who loses will be converted into a zombie

11. Death Run mode (fitness test)
• This mode will hide a fitness test. You can test your condition and
find out how will be your progress over the time.
• Major point of this test is to successfully escape zombies several
times, but every next attack „wave“ will be faster so you have to
increase your speed every time until your personal maximum is
reached. Result is number of successful escapes, you have achieved.
Example: the test will start with 1 min jogging to warm you up. Then
comes the first attack, to escape you have to run faster than e.g.
8km/h, after each attack will be follow by 100 m of jogging. To
escape the next wave must speed up the pace = more than 9 km/h,
(10,11,12,13,15... km/h). The pace will be increasing until you will
be not able to escape from zombies.

12. Marketing solutions
How to capitalize such a big community ?
(more than 750,000runners)
How to increase sales and how to attractnew customers ?
How to increase brand awareness ?
How to expand community ?

13. RACE – first interactive story race
It is time to create a new type of race...
Competition like no other... Competition where will be experience
at the first place...
You just need to create an interestingconcept and organize the first interactiverace.
You have a big running community so why not to use it. This kind of race can have a huge
marketing Impact. You can create application just for this race so every racer have to
download the app to compete. You can prepare a race mission and based on running
distance (GPS) you can place different tasks for every racer on the real track at exactly
same place so everybody will have to do or solve something in specific part on trail
during the race.
Once you create such a race mission you can sell it as a license for other races
organized by other organizations. Just think about huge success of Spartan race which is
alsoa licensed race, so everybody can organize this race, you just have to buy a license.
Run, find, cooperate, solve, Win... Survive !!!

14. RACE – first interactive story race
Recommendations....
• First race should be placed where you have a
biggest concentration of runners I suppose it is
London
• It should be placed in some special area with
atmosphere (perhaps old factory)
• Fee for a race will contains race application
running headphones and some visible T-shirt
(light green with blood red sign... Zombie Apocalypse survival :D
just thought)

15. Running accessories
• HR belts and fitness bands
• Can significantly improve application and provide
useful data for runners
• important accessory for more experienced runners
• accessories will give you possibility of further
development for your application, you can use
a data from devices (belts, bandages) to create
advanced functions

16. Zombies Run Shop - Increasing income
• You already have a run shop, but only true fans will buy clothing
from this shop
• You created the most successful running app so you should offer a
proper clothes for running, for your +750 000 runners
• You should sell functional and well designed clothing with your
brand and design on it
• Best way to accomplish that is to connect your brand with well
known sport brand
• Clothing will be designed in topic - surviving the zombie apocalypse
etc…
• People really like this theme so if clothes will be in shops people will
buy it, even if they don't have the app

17. Running apparel – e.g. Addidas
• It should be a whole running collection inspired by zombies run topic
(vest, shirt, running jacket, hoodies, shorts, running tights and
running shoes...)
• On the products can be a funny titles e.g... recommendedfor
surviving apocalypse etc.
• if you succeed in marketing cooperation, Addidas or another brand
get access to your members (750 000= substantial market) and you
will obtain functional well designed running clothes and possibility to
turn ordinary runner which just prefer sport brand in to yours
customers
• If you will buy clothing application is included. The cost of the app
will be counted in the price of running products, customers which
already has application get discount e.g. 5% = mutual increasing
sales
• I suggest that clothes and shoes should be colored by visible
contrasting colors e.g. light green and blood red...

18. Running clothing
examples of products
Example: by buying a running shoes you also get a registration code for zombie run app
The coast of the app will be counted in the price e.g. running shoes
Imagine this in light
green and blood red
Addidas Zombie Boost

19. Zombie Pro runner - new app
World first voice guided training app
first voice virtual trainer application
• Application for Serious running
• Tempo interval training
• Heart rate zones training
It is important to offer a pro running applications for two reasons
1. obtain a new runners which are on a higher physical level
2. keep runners who have improved using Zobies Run and now
they are looking for further progress

20. Voice guided interval training
1. Set your distance or running time (e.g. 35 min)
2. Set your running speed and jogging speed
3. Set changes (distance or time) e.g. 5 - 5 min or 500m jog - 500m run
4. And press start...
• Virtual trainer will guide you through the whole
training by telling you starting and end points
• Telling you your pace, if you keep the right pace
or you are slowing down or speeding up.
• Voice will encourage you to keep your pace and
to finished your sets goal

21. Voice guided interval training
• You can also change between run and jogging by
rapidly speeding up and slowing down (intuitive
control)
• You can play your playlist during your run
• Voice give you the starting points and end points
• Guide you true your run
• For example if you are slowing down... Speed up keep
going...just a bit more... That is right keep this pace....
• Encouragedyou to finish your goals... E.g. only 100 m
left keep going...

22. Heart rate zones training
• Same principle can be used with heart rate
• You set one zone, you wish to stay in, or you can set
two or more zones if you want to change it during
run.
• Virtual trainer will guide you and keep you in
required zone by telling you the information about
your pace
• This information will be based on your HR data from
HR belt.

23. „ Every choice to improve something, requires a
lot o courage, because behind every innovation is
hidden great opportunity but also a threat at the
same time. It is our determination and hard work
which makes difference“
Ing.Mgr. Ondrej Ďurják, PhD.
odurjak@yahoo.com