Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Presented by:                                                     Markigence Communications Pvt. Ltd.                     ...
Strategy           •     Word of mouth marketing: Surrogate Branding           •     Generated constant user engagement wi...
Activities onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
•        Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion             of All About Flying   ...
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Promotion onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
CAA websiteBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Other Activities @ Social MediaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-cre...
BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Youtube VideosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Photo Bucket ProfileBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Q&ABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
ForumsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
Thank You                           Divya Chawla                         #+91-989940774               Markigence Communica...
Upcoming SlideShare
Loading in …5
×

CAA case study

647 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

CAA case study

  1. 1. Presented by: Markigence Communications Pvt. Ltd. 411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation Tel: +91-11-45527530 | biz@markigence.com | www.markigence.com
  2. 2. Strategy • Word of mouth marketing: Surrogate Branding • Generated constant user engagement with an average interaction per post of more than 70 which includes comments, likes and wall posts • Frequent user comments on wall posts and photos with 34 as an average comment per post • Created a banner on LinkedIN • Lead Generation of 53 flying enthusiasts, achieved without any media buying and only through word of mouth marketing • Successful conversion of 3 such enthusiasts joining CAABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  3. 3. Activities onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  4. 4. • Surrogate Branding: Adopted a strategy of word of mouth marketing by promotion of All About Flying • Facebook Profile of All About Flying All about Flying • An online community for flying enthusiasts • Platform for interactive discussions about flying and everything related • Engaging forum which includes sharing of videos, images, articles, contests and quizzesBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  5. 5. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  6. 6. Brand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  7. 7. Promotion onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  8. 8. CAA banner onBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  9. 9. CAA websiteBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  10. 10. Other Activities @ Social MediaBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  11. 11. BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  12. 12. BlogsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  13. 13. Youtube VideosBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  14. 14. Photo Bucket ProfileBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  15. 15. Q&ABrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  16. 16. ForumsBrand Strategy | Communication Development | Interactive Digital Media | Distributed Co-creation
  17. 17. Thank You Divya Chawla #+91-989940774 Markigence Communications Pvt. Ltd.411-412, Ansals Majestic Tower, Vikas Puri, New Delhi -110018, IndiaTel: +91-11-45527530 | biz@markigence.com | www.markigence.com

×