2014 drgnacdakeynote
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donor relations and athletics
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2014 drgnacdakeynote
- 1. A Paradigm Shift in Donor Relations Lynne M. Wester UNC Charlotte Donor Relations Guru @donorguru
- 11. The Split Donor • Retained at a higher rate than donors making academics- or athletics-only gifts. • The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.
- 12. The Split Donor Story
- 16. How Do We Stop Attrition? We thank sincerely We demonstrate the impact of their giving
- 19. A New Age, A New Era Entitlement vs. Philanthropy Free vs. Exclusive
- 20. It’s Not About YOU IT’S ABOUT THE DONOR!!
- 23. FAILURE • For every failure we had we had spreadsheets that looked awesome. • “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.” – Bear Bryant
- 30. Your Turn to Start a Movement
- 31. THANK YOU! • Lynne M. Wester • @donorguru • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com
Editor's Notes
- Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.