2013 BLanket Stewardship and Donor relations

1,280 views

Published on

fundraising and donor relations

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,280
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013 BLanket Stewardship and Donor relations

  1. 1. The Blanket Approach to Cultivating and Stewarding Your Donors Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University Maureen Donnelly Director of Stewardship and Donor Relations Boston University
  2. 2. Donor Recognition and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority
  3. 3. Stewardship is Cultivation Cultivation • the process of implementing a series of strategic “moves” designed to bring the prospect to the “readiness” for solicitation. – need to make the case for support – align the donor’s interest with org priorities – foster a relationship Stewardship and Donor Relations • the post-gift /pre-next gift “touches” that – continue to build and strengthen the relationship/connection between the donor and the organization – inform the donor about his/her gift and its impact
  4. 4. Stewardship is Cultivation When the touches effectively tell the “story” of the gift/philanthropy When the moves strategy looks to coordinate and integrate appropriate touches into the cultivation/readiness process
  5. 5. The “Blanket” Approach
  6. 6. Groups Added • Loyalty Donors • First Time Donors • President’s Society • Anyone who needs extra Stewardship
  7. 7. Calendar Approach • August- Champions Gate Wrap up Piece • September- Rosh Hashanah email greeting • October- Hanukkah Dinner Invitation • November- Report of Donors and Donor Recognition Event • December- Hanukkah Dinner Slideshow • January- Invitations to YU Museum Event • February- Scholarship Impact Piece • March- YU Tomorrow Mailing • April- Impact of Giving Report • May- Commencement Invitation and Webcast
  8. 8. Scholarship Impact Piece
  9. 9. Scholarship Impact Piece
  10. 10. Postcards 10
  11. 11. First Time Donors
  12. 12. Emails 44% open Rate!
  13. 13. Campaign Stewardship • What’s the same? –Still strategic –Highly personalized and meaningful –Timely and engaging –Measurable results
  14. 14. Campaign Stewardship • What’s different? –Challenge of doing it all with same staff and resources but in a tightened timeline –Opportunity to revisit everything –A focus on building future community –Multi-year and/or multi-area commitments –Enhanced forms of recognition for key constituencies
  15. 15. Campaign Website BU Recognizes
  16. 16. Key Constituencies
  17. 17. Thank a Donor Week
  18. 18. Thank a Thon
  19. 19. Questions? Comments • Maureen Donnelly • mdonnell@bu.edu • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Follow me on Twitter @donorguru

×